{"id":98652,"date":"2025-09-10T22:48:05","date_gmt":"2025-09-10T22:48:05","guid":{"rendered":"https:\/\/pakistaninewspaperlist.com\/news\/world-association-of-chinese-mass-media-hosts-toronto-agarwood-culture-appreciation-and-exchange\/"},"modified":"2025-09-10T22:48:05","modified_gmt":"2025-09-10T22:48:05","slug":"world-association-of-chinese-mass-media-hosts-toronto-agarwood-culture-appreciation-and-exchange","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/world-association-of-chinese-mass-media-hosts-toronto-agarwood-culture-appreciation-and-exchange\/","title":{"rendered":"World Association of Chinese Mass Media Hosts Toronto Agarwood Culture Appreciation and Exchange"},"content":{"rendered":"
\n

Toronto. Ontario, Sept. 10, 2025 (GLOBE NEWSWIRE) — World Association of Chinese Mass Media, Toronto, Ontario \u2014 August 29, 2025<\/strong>: The Toronto Agarwood Culture Appreciation and Exchange unfolded as a one-day pilgrimage of incense, tea, craftsmanship, and community spirit. Hosted by the World Association of Chinese Mass Media (WACMM), co-organized by the Canadian Association of Chinese Journalists and Editors, and supported by the Buddhist Prajna Temple of Canada, the event became a living metaphor of unity.<\/p>\n

Toronto was enveloped in a fragrance carried across centuries and oceans. At the Buddhist Prajna Temple of Canada, the temple bell tolled as threads of agarwood smoke spiraled skyward like ancient script inscribed upon the heavens. On this day, Buddhists, Taoists, Catholics, and Christians stood shoulder to shoulder \u2014 not in the name of doctrine, but in the shared language of fragrance.<\/p>\n


Group photo of guests. <\/p>\n

Seventeen Messengers of Fragrance<\/strong><\/p>\n

From the agarwood groves of Hainan and the heritage soil of Guangdong Dianbai, seventeen brands presented their offerings:<\/p>\n

1. Maison Cliffar\u00f4me (\u5d16\u9999\u5802) \u2014 Incense Sticks
2. Fragrance Encounter (\u672c\u6211\u00b7\u9999\u89c1) \u2014 Incense sticks, Auspicious Cloud Incense, Essential Oil
3. Lingwood Reserve (\u4e2d\u51cc\u6c89\u9999) \u2014 Fragrant Isle Petite Prestige Agarwood Leaf Tea
4. Incensia (\u9999\u7237) \u2014 Aquilaria sinensis Essential Oil (Traditional Distillation)
5. Old Chen Heritage (\u53e4\u57ce\u8bb0) \u2014 Incense sticks
6. Dragon Aroma Heritage (\u5e7f\u9f99\u4f20\u9999) \u2014 Agarwood Cultural & Creative Gift Series
7. Mont Agarwood (\u6c89\u9999\u5c71) \u2014 Canaan Auspicious Cloud Incense, Qinan Essential Oil (Traditional Distillation), Agarwood Tea
8. Eterna Seasons (\u56db\u5b63\u8fdc\u8fd1) \u2014 Agarwood Leaf Tea (White, Black, Oolong, Aged)
9. Shadong Heritage Incense Factory (\u6c99\u578c\u8001\u9999\u5382) \u2014 Gift Box: Hainan Agarwood, Red Soil Agarwood, Nha Trang Agarwood, Qinan Agarwood
10. Atelier Zephyr (\u6728\u6cfd\u574a) \u2014 Incense sticks (Aquilaria sinensis, Qinan Auspicious Cloud), Red Soil Agarwood
11. Jing Aroma Hall (\u4eac\u9999\u5802) \u2014 Incense sticks (including Nha Trang shell blended with Chinese Aquilaria sinensis, Old Qinan material), Nha Trang shell + Aquilaria sinensis, Old Qinan, Auspicious Cloud
12. Agarwood Yunqi (\u82b8\u68cb\u6c89\u9999) \u2014 Xiangfei No.1 (Auspicious Cloud Incense)
13. Alliance Aroma (\u534e\u5357\u9999\u76df) \u2014 Qinan Incense Sticks (Prayer Incense), Gift item
14. Zhaolinxin Agarwood (\u948a\u6797\u946b) \u2014 Qinan Essential Oil (Traditional Distillation)
15. Spirit Valley (\u6728\u8c37\u9999\u9b42) \u2014 Buddha Pendant, Agarwood bracelet; Gift item
16. Arbor Treasures (\u6811\u4e0a\u5b9d) \u2014 Buddha Pendant; Gift item
17. Realm Qisheng (\u9f50\u76db\u9999\u754c) \u2014 Agarwood Incense Burner (Cylindrical) and Case; Gift item<\/p>\n

Each brand was more than commerce; each was an offering, weaving together craft, devotion, and artistry. Representatives of agarwood brand companies from Hainan and Guangdong participating in this tasting also appeared via video to introduce their products, ensuring the voices of origin joined the fragrance in Toronto.<\/p>\n

A Ceremony of agarwood<\/strong><\/p>\n

The day began with solemn Buddhist chanting, steady as the sea.<\/p>\n

Before the formal tasting of agarwood commenced, the assembly listened in reverence to the chanting of Incense Praise (\u300a\u7089\u9999\u8d5e\u300b), performed by the monks of Fo Guang Shan.<\/p>\n

The hymn evokes a vision: as incense rises from the censer, its fragrance spreads to the ten directions, permeating all worlds and sanctuaries where Buddhas dwell. The smoke ascends into the sky, forming clouds of auspiciousness. With hearts of sincerity and devotion, practitioners inspire the Buddhas to manifest their full presence. The fragrance becomes a canopy of blessings, an offering and refuge to all Buddhas and bodhisattvas.<\/p>\n

Incense Praise is often sung at Dharma assemblies, expressing veneration for the Buddhas and the profundity of their teachings. Incense\u2014whether as burning sticks, floral offerings, or fragrant ointments\u2014becomes a medium of devotion, helping to purify attachment and greed within the heart.<\/p>\n

Following the chanting, Suxin Pang, Agarwood Cultural Ambassador of Hainan, appeared via video to lead the incense ritual. Lanyue Deng, tea artist and director of the World Foundation of Chinese Mass Media, brewed agarwood tea, its fragrance flowing like poetry through the hall.<\/p>\n


Suxin Pang. <\/p>\n


Lanyue Deng. <\/p>\n

The ceremony was guided by Dr. Shaoren Gou, Secretary-General of WACMM, whose words served as a bridge across cultures and faiths. Qiuyi Wang, reporter of Canada & World Report, served as the simultaneous interpreter, while Kunyu Zhang, reporter of Canada & World Report, hosted the video link, ensuring that voices from across the globe were seamlessly connected.<\/p>\n


The agarwood tasting was presided over by Dr. Shaoren Gou, Secretary-General of WACMM. <\/p>\n

Certificates and Messages of Blessing<\/strong><\/p>\n

Canada\u2019s leaders \u2014 federal, provincial, and municipal \u2014 offered words and parchment, each blessing a lantern set afloat on the river of fragrance.<\/p>\n

– Vincent Neil Ho<\/strong>, Conservative MP for Richmond Hill South, presented a Certificate of Acknowledgement to WACMM, praising agarwood\u2019s healing power and calling the association\u2019s dedication \u201ca source of pride and inspiration to our community and country.\u201d<\/p>\n


Vincent Neil Ho, MP. <\/p>\n

<\/p>\n

– Premier Doug Ford<\/strong> commended agarwood as a symbol of Ontario\u2019s multicultural vitality, calling the gathering \u201ca beautiful celebration of community and connection.\u201d His message was read by Pincheng Zhao , General Manager of Canada & World Report.<\/p>\n


Zhao Pincheng, General Manager of Canada & World Report. <\/p>\n

<\/p>\n

– Dr. Raymond Cho<\/strong>, MPP for Scarborough North, bestowed the Ontario Certificate of Recognition upon WACMM, declaring: \u201cAgarwood bears spiritual energy across millennia; in harmony, all beings gather in goodwill.\u201d<\/p>\n


Ms. Miriam Ku, assistant to Dr. Raymond Cho, MPP, reads the certificate. <\/p>\n

– Aris Babikian, MPP<\/strong> for Scarborough\u2013Agincourt, sent greetings, praising agarwood as \u201ca treasure revered across faiths and cultures,\u201d and expressing hope for \u201cdeeper connections and lasting harmony.\u201d His message was read by Lixia Ma, President of the Canadian Association of Chinese Journalists and Editors.<\/p>\n


Lixia Ma, President of the Canadian Association of Chinese Journalists and Editors. <\/p>\n

<\/p>\n

– Mayor Olivia Chow<\/strong> of Toronto extended the city\u2019s congratulations, calling agarwood \u201ca reminder of origins and cultural depth.\u201d Her message was read by Haoyun Zhao, General Manager of Toronto News Net.<\/p>\n


Haoyun Zhao, General Manager of Toronto News Net. <\/p>\n

<\/p>\n

Voices of Faith and Culture<\/strong><\/p>\n

From the temple itself, Venerable Master Zhaoxu<\/strong>, Abbot of the Buddhist Prajna Temple of Canada, reflected:
\u201cAgarwood is the crystallization of endurance \u2014 like the bodhisattva\u2019s vow: not for oneself, but for the liberation of all beings.\u201d<\/p>\n


Master Zhaoxu, Abbot of the Buddhist Prajna Temple of Canada. <\/p>\n

Venerable Master Juefan<\/strong>, Abbot of Fo Guang Shan Temple of Toronto, said:
\u201cKnown as the King of Fragrances, agarwood purifies the heart and stabilizes society. Its subtle aroma inspires clarity, compassion, and peace.\u201d<\/p>\n


Master Juefan. <\/p>\n


From left to right: Master Zhaoxu, Vincent Neil Ho (MP), Master Juefan. <\/p>\n

From U.S.A., Kent Wu<\/strong>, Chairman of WACMM, addressed via video, declaring:
\u201cThis marks our first overseas event since April\u2019s partnership with the Dianbai Agarwood Association. Agarwood is heritage, spirit, and resilience. Today, its fragrance enters the world stage.\u201d<\/p>\n

Alongside him, Lianjin Lai <\/strong>, Vice Chairman of WACMM, also delivered a video speech, emphasizing the significance of global media cooperation in spreading agarwood culture.<\/p>\n

Keyuan Wang <\/strong>, President of the Dianbai District Agarwood Association, made a video speech, introducing the long history of Dianbai\u2019s agarwood culture in Guangdong, and warmly welcoming friends from Canada and around the world to visit the \u201cWorld Agarwood Capital, Romantic Dianbai.\u201d<\/p>\n

Reflections Beyond Borders<\/strong><\/p>\n

Michael Janzen<\/strong>, Chairman of the International Federation of Arts & Artists, recalled meditation at Lake Huron:
\u201cLike agarwood formed through storm, our lives find meaning in trial. Its healing spirit deserves to be shared with the world.\u201d<\/p>\n


Michael Janzen, Chairman of the International Federation of Arts & Artists. <\/p>\n

Calligrapher and painter Shi Fu inscribed \u201cWorld of Agarwood\u201d (\u6c89\u9999\u4e16\u754c) in calligraphy, gifting it to WACMM.<\/p>\n


Calligrapher and painter Shi Fu. <\/p>\n

Guests in Attendance<\/strong><\/p>\n

The hall was filled with distinguished guests:<\/p>\n

– Yue Peng and Liming Dong , Vice-Chairmen of WACMM
– Xujing Zhang , Vice-Chairwoman, World Foundation of Chinese Mass Media
– Congzhang Yu, President of the Atlantic Culture and Arts Exchange Association
– Ya Ren, Executive President of the Atlantic Culture and Arts Exchange Association
– Steven Zhao (Zhao Wendong), Founder & Chairman, International Chinese Kung-Fu Association, Master of martial arts and traditional Chinese medicine
– Chen Tian, President, Canada Hainan Enterprise Association; Vice-President, Hainan Association of Ontario; sponsor of vegetarian meals through Hainan Noodles
– Zhongliang Chen, Vice-President of the Hainan Association of Ontario
– Michelle Liu , Executive Chairwoman of the Chinese Canadian National Federation
– Yanchun Zhang, Co-Chairwoman, Chinese Canadian National Federation
– Yang Rong, Publisher, Chinese Voice Newspaper (Mauritius)
– Shiqing Fan, Editor-in-Chief, Healthy & Life Report
– Jonathan Fon, columnist for Health & Life Report
– Jianyuan Gu , President, Maple Red Media
– Yang Xingming , Editor-in-Chief, Huayi Media
– Danielle Marie Nowak, English Editor of International Arts News
– Ping Jiang and Lei Wang, Photography and Videography Directors, International Arts News<\/p>\n


Danielle Marie Nowak. <\/p>\n


Yue Peng (Right) and Liming Dong. <\/p>\n


Xujing Zhang. <\/p>\n


Congzhang Yu (Right). <\/p>\n


Steven Zhao. <\/p>\n


Chen Tian. <\/p>\n


Yang Rong. <\/p>\n

Background<\/strong><\/p>\n

Against the backdrop of a new era where Chinese traditional culture converges with global communication, a cross-border agarwood cultural gathering took place on March 31, 2025, in Dianbai District, Maoming, Guangdong. This event was not only a renewed recognition and revival of agarwood culture, but also the birth of a new model of international non-profit collaboration.<\/p>\n

As the world\u2019s first global Chinese-language media organization, the World Association of Chinese Mass Media (WACMM) was federally registered in Canada in 1998 and has since grown into a professional news association with 170 member outlets worldwide. At its inaugural assembly in 1999, Canadian Prime Minister Jean Chr\u00e9tien sent a congratulatory letter, marking WACMM\u2019s rising influence on the international stage.<\/p>\n

The Dianbai event was hosted by the Dianbai District Agarwood Association, bringing together representatives from 31 WACMM member media across Africa, Asia, Europe, and the Americas \u2014 41 participants in total. Together, they attended the 44th session of the \u201cAgarwood Mountain Lecture Series\u201d and conducted field research on China\u2019s rural revitalization efforts.<\/p>\n

Since its establishment in 2013, the Dianbai District Agarwood Association has been committed to preserving agarwood heritage, fostering industry exchange, and safeguarding members\u2019 rights. By inviting WACMM members to Dianbai, the association showcased the agarwood industry while accelerating cultural dissemination with the support of global media.<\/p>\n

Another milestone was the joint proposal by WACMM and the Dianbai District Agarwood Association to create two e-commerce platforms: the Chinese site \u201c\u6c89\u9999\u4e16\u754c\u201d (www.agarwoodworld.com) and the English site \u201cWorld Agarwood\u201d (www.worldagarwood.com). These platforms aim to integrate global resources and leverage digital technology to connect branding and cultural promotion channels for agarwood.<\/p>\n

Both organizations emphasized \u201cculture first, quality as the foundation,\u201d positioning agarwood as a representative of traditional Chinese medicine in international outreach: \u201cTraditional medicine knows no borders, and the healing of humanity knows no borders.\u201d With this vision, agarwood is destined to enter homes worldwide, spreading its fragrance across the seas.<\/p>\n

The Dianbai Association also plans to collaborate with institutions in countries where WACMM media operate, launching authorized partnerships to bring its members\u2019 agarwood brands to global markets. This model of non-governmental, non-profit, and multi-partner cooperation stands as an exemplar for cross-border collaboration among global public-interest organizations.<\/p>\n


On April 8, 2025, WACMM and the Dianbai District Agarwood Association signed a brand promotion agreement. <\/p>\n

Agarwood is both a culture and a force. It carries the spiritual legacy of Chinese scholars of the past, while embodying today\u2019s pursuit of health, sustainability, and environmental harmony. In this transnational collaboration, Chinese-language media are not only witnesses but also practitioners of cultural dissemination.<\/p>\n

The joint efforts of WACMM and the Dianbai Agarwood Association have set a new paradigm for international collaboration among non-profits. As Chairman Kent Wu stated: \u201cNews is not only about reporting \u2014 it is a bridge. With the pen of the Chinese language, we are ready to write new chapters of understanding and shared prosperity for the world.\u201d<\/p>\n

The fragrance of agarwood spreads not only through the air but also quietly takes root in hearts. Culture\u2019s power lies not only in communication but in resonance across humanity. The global journey of agarwood culture has already begun.<\/p>\n

<\/p>\n

Media contact:<\/p>\n

Steven Zhao<\/p>\n

Canada & World Report<\/p>\n

zhao@canadanewsreport.com<\/p>\n

\"\"\n <\/div>\n","protected":false},"excerpt":{"rendered":"

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