{"id":98100,"date":"2025-08-27T17:55:07","date_gmt":"2025-08-27T17:55:07","guid":{"rendered":"https:\/\/pakistaninewspaperlist.com\/news\/pixalate-releases-q2-2025-apac-invalid-traffic-ivt-ad-fraud-benchmarks-india-had-the-highest-web-ad-fraud-rate-19-and-most-at-risk-to-ad-fraud-via-mobile-apps-42\/"},"modified":"2025-08-27T17:55:07","modified_gmt":"2025-08-27T17:55:07","slug":"pixalate-releases-q2-2025-apac-invalid-traffic-ivt-ad-fraud-benchmarks-india-had-the-highest-web-ad-fraud-rate-19-and-most-at-risk-to-ad-fraud-via-mobile-apps-42","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/pixalate-releases-q2-2025-apac-invalid-traffic-ivt-ad-fraud-benchmarks-india-had-the-highest-web-ad-fraud-rate-19-and-most-at-risk-to-ad-fraud-via-mobile-apps-42\/","title":{"rendered":"Pixalate Releases Q2 2025 APAC Invalid Traffic (IVT) & Ad Fraud Benchmarks: India Had The Highest Web Ad Fraud Rate (19%) and Most At Risk to Ad Fraud via Mobile Apps (42%)"},"content":{"rendered":"
\n

London, Aug. 27, 2025 (GLOBE NEWSWIRE) — \u00a0 Pixalate<\/u><\/a>, the leading global ad fraud protection, privacy, and compliance analytics platform, today released the Q2 2025 Invalid Traffic (IVT) & Ad Fraud Benchmark Reports focusing on the APAC region. The reports analyze the invalid traffic (IVT, including ad fraud) rates for programmatic advertising on desktop and mobile websites, mobile apps, and CTV in China<\/u><\/a>, Japan<\/u><\/a>, Singapore<\/u><\/a>, Australia<\/u><\/a>, and India<\/u><\/a>.<\/p>\n

In addition to the Q2 2025 Invalid Traffic (IVT) & Ad Fraud Benchmark Reports for China<\/u><\/a>, Japan<\/u><\/a>, Singapore<\/u><\/a>, Australia<\/u><\/a>, India<\/u><\/a>, Pixalate released IVT benchmarks for the U.S<\/u><\/a>., Canada<\/u><\/a>, UK<\/u><\/a>, France<\/u><\/a>, Spain<\/u><\/a>, Ukraine<\/u><\/a>, Israel<\/u><\/a>, the Netherlands<\/u><\/a>, Germany<\/u><\/a>, Mexico<\/u><\/a>, Brazil<\/u><\/a>,<\/u><\/a> and a Global<\/u><\/a> report.<\/p>\n

IVT Benchmarks in <\/strong>Programmatic Advertising <\/strong>in APAC<\/strong><\/p>\n\n\n\n\n\n
Device<\/strong><\/td>\nChina<\/strong><\/td>\nSingapore<\/strong><\/td>\nIndia<\/strong><\/td>\nJapan<\/strong><\/td>\nAustralia<\/strong><\/td>\n<\/tr>\n
Desktop and Mobile Web <\/strong><\/td>\n16<\/td>\n%<\/td>\n14<\/td>\n%<\/td>\n19<\/td>\n%<\/td>\n13<\/td>\n%<\/td>\n14<\/td>\n%<\/td>\n<\/tr>\n
Mobile App<\/strong><\/td>\n38<\/td>\n%<\/td>\n38<\/td>\n%<\/td>\n42<\/td>\n%<\/td>\n23<\/td>\n%<\/td>\n19<\/td>\n%<\/td>\n<\/tr>\n
CTV<\/strong><\/td>\nN\/A<\/td>\n56<\/td>\n%<\/td>\n23<\/td>\n%<\/td>\n11<\/td>\n%<\/td>\n31<\/td>\n%<\/td>\n<\/tr>\n<\/table>\n

The global IVT rate on web traffic was 19%, 29% on mobile app traffic, and 18% on CTV traffic.<\/p>\n

To compile this research, Pixalate’s data science team analyzed over 120 billion global programmatic advertising impressions in Q2 2025. The report benchmarks IVT and ad fraud across these devices and platforms by various criteria, including country, device type, app category, and app-ads.txt files. Pixalate’s datasets \u2014 used exclusively to derive these insights \u2014 consist predominantly of buy-side open auction programmatic traffic sources.<\/p>\n

Download all of Pixalate\u2019s Q2 2025 Ad Fraud Benchmarks Reports<\/strong><\/p>\n

About Pixalate<\/strong><\/p>\n

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com<\/u><\/a><\/p>\n

Disclaimer<\/strong><\/p>\n

The content of this press release, and the Q2 2025 Invalid Traffic (IVT) & Ad Fraud Benchmark Reports (the “Reports”), reflect Pixalate’s opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate\u2019s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate\u2019s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied. Pixalate does not independently verify third-party information. Per the <\/em>Media Rating Council (MRC)<\/em><\/a>, \u201c\u2018Invalid Traffic\u2019 is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.\u201d IVT is also sometimes referred to as \u201cad fraud.\u201d Per the <\/em>MRC<\/em><\/a>, \u201c’Fraud’ is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.\u201d<\/em><\/p>\n\n <\/div>\n","protected":false},"excerpt":{"rendered":"

London, Aug. 27, 2025 (GLOBE NEWSWIRE) — \u00a0 Pixalate, the leading global ad fraud protection, privacy, and compliance analytics platform, today released the Q2 2025 Invalid Traffic (IVT) & Ad Fraud Benchmark Reports focusing on the APAC region. The reports analyze the invalid traffic (IVT, including ad fraud) rates for programmatic advertising on desktop and […]<\/p>\n","protected":false},"author":2,"featured_media":98101,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/ml.globenewswire.com\/Resource\/Download\/0124c010-09d5-402d-839d-4ca1ac736a66","fifu_image_alt":"","footnotes":""},"categories":[208],"tags":[],"class_list":["post-98100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-globenewswire"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/posts\/98100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/comments?post=98100"}],"version-history":[{"count":0,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/posts\/98100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/media\/98101"}],"wp:attachment":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/media?parent=98100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/categories?post=98100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/tags?post=98100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}