{"id":97564,"date":"2025-08-13T11:06:04","date_gmt":"2025-08-13T11:06:04","guid":{"rendered":"https:\/\/pakistaninewspaperlist.com\/news\/american-eagles-traffic-falls-after-sydney-sweeney-campaign\/"},"modified":"2025-08-13T11:06:04","modified_gmt":"2025-08-13T11:06:04","slug":"american-eagles-traffic-falls-after-sydney-sweeney-campaign","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/american-eagles-traffic-falls-after-sydney-sweeney-campaign\/","title":{"rendered":"American Eagle's traffic falls after Sydney Sweeney campaign"},"content":{"rendered":"
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The \u2018great jeans\u2019 campaign, starring Hollywood bombshell Sydney Sweeney, has costed clothing brand American Eagle more than a controversy!<\/strong><\/p>\n

Besides the controversy, hiring blonde starlet Sydney Sweeney for their latest campaign has also harmed American Eagle in terms of traffic, as according to the insights, the footfall across its stores has fallen by at least 9% in the past two weeks, ever since the series of ads was launched on July 23.<\/p>\n

Sydney Sweeney \u2013 News and Updates<\/span><\/strong><\/a><\/h3>\n

According to the details, the brand\u2019s foot traffic declined by 3.9% in the first week of the controversial campaign, ending on August 2, whereas the following week witnessed a further slump to a total of 9%.<\/p>\n

Per the data, the competing brands, including Abercrombie & Fitch, H&M, Gap and Urban Outfitters, also experienced a similar traffic trend, however, not as steep as American Eagle.<\/p>\n

Meanwhile, AE is yet to comment on the development.<\/p>\n

For the unversed, the controversy erupted when American Eagle first unveiled their new campaign, featuring Sweeney and her German Shepherd Sully Bear, last month.<\/p>\n

\u201cGenes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour. My genes are blue,\u201d the \u2018Euphoria\u2019<\/em> star said in one of the videos, prompting an online firestorm for its racial undertones.<\/p>\n

Also Read:\u00a0<\/strong>Trump praises Sydney Sweeney\u2019s American Eagle ad<\/a><\/strong><\/em><\/p>\n

However, the clothing giant dismissed any intention of promoting eugenics with its \u2018jeans\/genes\u2019 wordplay, coupled with Sweeney\u2019s blue eyes and blonde hair, and clarified in a later statement that the tagline \u2018is and always was about the jeans\u2019 only.<\/p>\n<\/div>\n