{"id":97248,"date":"2025-08-04T15:32:07","date_gmt":"2025-08-04T15:32:07","guid":{"rendered":"https:\/\/pakistaninewspaperlist.com\/news\/apple-builds-chatgpt-style-search-tool-as-it-rethinks-siri-and-spotlight-the-express-tribune\/"},"modified":"2025-08-04T15:32:07","modified_gmt":"2025-08-04T15:32:07","slug":"apple-builds-chatgpt-style-search-tool-as-it-rethinks-siri-and-spotlight-the-express-tribune","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/apple-builds-chatgpt-style-search-tool-as-it-rethinks-siri-and-spotlight-the-express-tribune\/","title":{"rendered":"Apple builds ChatGPT-Style search tool as it rethinks Siri and Spotlight | The Express Tribune"},"content":{"rendered":"<div id=\"\">\n<figure class=\"flex items-center text-center\"><figcaption class=\"text-3 font-sans uppercase mr-3 whitespace-no-wrap\"><span class=\"ls-art\">Listen\u00a0to\u00a0article<\/span><\/figcaption><audio class=\"h-5 w-60 sm:w-80 rounded-none\" preload=\"metadata\" controlslist=\"noplaybackrate nodownload\" id=\"tts\" controls=\"\" src=\"https:\/\/i.tribune.com.pk\/attachments\/speech_20250803184513548-KEmsp.mp3\"\/><\/p>\n<\/figure>\n<p>Apple is ramping up its artificial intelligence ambitions with the hiring of engineers for a new &#8220;Answers, Knowledge, and Information&#8221; team.<\/p>\n<p>The unit is focused on enhancing Siri, Spotlight, Safari, and other services \u2014 and could form the backbone of a broader push into ChatGPT-style AI search.<\/p>\n<p>According to job postings on Apple\u2019s careers site, the company is recruiting for more than a dozen roles across the United States and China. Among the listings is a position for a Staff Machine Learning Engineer tasked with improving Siri\u2019s capacity to answer \u201cpersonal domain questions.\u201d<\/p>\n<p>The roles involve developing large language models (LLMs) designed to respond using a user\u2019s private documents \u2014 with privacy protections as a key design element.<\/p>\n<p><strong>Read More:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/tribune.com.pk\/story\/2559055\/tim-cook-reveals-apples-bold-ai-plans-for-the-future\">Tim Cook reveals Apple\u2019s bold AI plans for the future<\/a><\/p>\n<p>The initiative appears to be part of Apple\u2019s broader strategy to catch up in the generative AI race. While the company has already announced a personalized Siri update due in 2026 \u2014 with better context awareness and per-app control \u2014 insiders say more is coming.<\/p>\n<p>In his Power On newsletter, Bloomberg\u2019s Mark Gurman reports that Apple is in the early stages of building a \u201cChatGPT-like search experience.\u201d Dubbed an \u201canswer engine,\u201d the project aims to crawl the web and provide real-time responses to general knowledge queries. Notably, a standalone app is also under consideration, alongside an overhaul of back-end infrastructure to support improved search functionality in Siri, Spotlight, and Safari.<\/p>\n<p><strong>Also Read: <\/strong><a rel=\"nofollow\" href=\"https:\/\/tribune.com.pk\/story\/2559135\/the-holiday-limited-series-adaptation-reportedly-in-development-at-apple-tv\">\u2018The Holiday\u2019 limited series adaptation reportedly in development at Apple TV+<\/a><\/p>\n<p>Although a fully conversational Siri, powered by a large language model, is reportedly delayed until at least iOS 27, Apple\u2019s long-term plans suggest ambitions that go far beyond what has so far been publicly unveiled.<\/p>\n<p>Currently, the company has only confirmed plans for the personalized Siri update \u2014 showcased at WWDC 2024 \u2014 where users were seen asking Siri about their mother\u2019s flight details and lunch plans based on information pulled from Mail and Messages. However, Apple\u2019s latest hires and development efforts indicate it is preparing for a much more powerful AI-driven future.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Listen\u00a0to\u00a0article Apple is ramping up its artificial intelligence ambitions with the hiring of engineers for a new &#8220;Answers, Knowledge, and Information&#8221; team. The unit is focused on enhancing Siri, Spotlight, Safari, and other services \u2014 and could form the backbone of a broader push into ChatGPT-style AI search. According to job postings on Apple\u2019s careers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":97249,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/i.tribune.com.pk\/media\/images\/untitled-design-81746437136-0\/untitled-design-81746437136-0-640x480.webp","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-97248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/posts\/97248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/comments?post=97248"}],"version-history":[{"count":0,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/posts\/97248\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/media\/97249"}],"wp:attachment":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/media?parent=97248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/categories?post=97248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/tags?post=97248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}