{"id":95595,"date":"2025-06-23T15:16:17","date_gmt":"2025-06-23T15:16:17","guid":{"rendered":"https:\/\/pakistaninewspaperlist.com\/news\/intel-to-layoff-20-factory-workers-outsource-marketing-to-ai-and-accenture-the-express-tribune\/"},"modified":"2025-06-23T15:16:17","modified_gmt":"2025-06-23T15:16:17","slug":"intel-to-layoff-20-factory-workers-outsource-marketing-to-ai-and-accenture-the-express-tribune","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/intel-to-layoff-20-factory-workers-outsource-marketing-to-ai-and-accenture-the-express-tribune\/","title":{"rendered":"Intel to layoff 20% factory workers, outsource marketing to AI and Accenture | The Express Tribune"},"content":{"rendered":"
\n

Intel has announced plans to outsource large parts of its global marketing operations to Accenture, supported by artificial intelligence tools, as new CEO Lip-Bu Tan accelerates cost-cutting efforts and restructuring at the struggling chipmaker.<\/p>\n

The move<\/a>, confirmed by Intel on June 20, will lead to substantial job losses across its marketing teams.<\/p>\n

While the company has not disclosed exact figures, it has begun informing employees that they may be laid off by 11 July.<\/p>\n

The announcement follows earlier warnings by Tan that major workforce reductions were imminent.<\/p>\n

\n
\n

Intel said it believes Accenture, using artificial intelligence, will do a better job connecting with customers. It says it will tell most marketing employees by July 11 whether it plans to lay them off.https:\/\/t.co\/ffN1h1OZ8Y<\/a><\/p>\n

\u2014 Going Concern (@going_concern) June 21, 2025<\/a><\/p><\/blockquote>\n<\/div>\n

\u201cAs we announced earlier this year, we are taking steps to become a leaner, faster and more efficient company,\u201d Intel said in a statement<\/a>\u00a0in April. \u201cAccenture is a longtime partner and trusted leader in these areas and we look forward to expanding our work together.\u201d<\/p>\n

The company\u2019s internal memo to employees acknowledged that \u201csignificant changes to team structures\u201d were coming, and that only \u201clean teams\u201d would remain in-house.<\/p>\n

It also raised the possibility of workers being asked to train their Accenture replacements during the transition.<\/p>\n

Intel cited feedback that its decision-making has been slow, programmes overly complex, and that competitors have moved faster in adapting to market demands.<\/p>\n

By partnering with Accenture and deploying AI, the company hopes to streamline processes, reduce costs, and enhance customer engagement.<\/p>\n

The changes are part of a broader transformation under Tan, who became Intel\u2019s CEO in March.<\/p>\n

A semiconductor veteran but an outsider at Intel, he has moved swiftly to reshape the company\u2019s operations.<\/p>\n

This includes plans to eliminate management layers and cut thousands of manufacturing jobs, potentially affecting 20% of staff in some units.<\/p>\n

\n
\n

Intel will lay off 15% to 20% of its factory workers, memo says#MacroEdge<\/a><\/p>\n

\u2014 MacroEdge (@MacroEdgeRes) June 17, 2025<\/a><\/p><\/blockquote>\n<\/div>\n

Intel has struggled in recent years with declining market share in PCs and data centres, as well as missing out on the AI chip boom dominated by rivals.<\/p>\n

Its revenue has fallen by a third, and the firm is currently operating at a loss.<\/p>\n

The shift to outsourcing core marketing functions signals a high-stakes bet that AI and external contractors can deliver more efficient results \u2014 and that traditional roles in corporate marketing may increasingly be handled by machines.<\/p>\n<\/p><\/div>\n