{"id":94320,"date":"2025-05-22T23:02:09","date_gmt":"2025-05-22T23:02:09","guid":{"rendered":"https:\/\/pakistaninewspaperlist.com\/news\/pixalate-unveils-q1-2025-apac-ad-viewability-benchmarks-36-mobile-web-viewability-in-japan-desktop-web-ad-viewability-at-56-in-australia\/"},"modified":"2025-05-22T23:02:09","modified_gmt":"2025-05-22T23:02:09","slug":"pixalate-unveils-q1-2025-apac-ad-viewability-benchmarks-36-mobile-web-viewability-in-japan-desktop-web-ad-viewability-at-56-in-australia","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/pixalate-unveils-q1-2025-apac-ad-viewability-benchmarks-36-mobile-web-viewability-in-japan-desktop-web-ad-viewability-at-56-in-australia\/","title":{"rendered":"Pixalate Unveils Q1 2025 APAC Ad Viewability Benchmarks: 36% Mobile Web Viewability in Japan; Desktop Web Ad Viewability at 56% in Australia"},"content":{"rendered":"<div id=\"main-body-container\" itemprop=\"articleBody\">\n<p>London, May  22, 2025  (GLOBE NEWSWIRE) &#8212;  <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=JxseFyjCykT35l4058G3C3QZ3wPk-5Btim_265AMQVoB7746GG3agKwUwt8H4YrKVC729Owao6piso7HyLZGZA==\" rel=\"nofollow\" target=\"_blank\" title=\"Pixalate\">Pixalate<\/a>, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q1 2025 APAC Programmatic Ad Viewability Benchmarks for <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=_JsLTAp28T4ncCFEf82cn9wL79WZZHW7rxYkeCLvUORJNJZl_S1_zIn_kXaV6wg7NbCn3zZ-RSTo4A74rN4mlA==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Japan<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=fut9cEUaGvf2s_nvxPQDt4FyEumLnARDoLtGAe6n91oLZW08_wp6avncISTcrT5d8K37mGY1OmVj8z2kCnxiHg==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Singapore<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=C9GJQTXcKsDktRdN9MF4djgi13LbNVYITrfF7-YM6ix45V2iwSfPeMs-BAZ5RrHwvyMcq8JaV2m9TxrbOGX65A==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Australia<\/u><\/a>, and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=mzh-eJLOehquhftfzLzE0POhWBQVVGFeV4QiZaDhhsZr3HuXuu_JUIo7p5d0ajhJrPsHtSK3D7vy-0MsDTPtPw==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>India<\/u><\/a>. The reports analyze the percentage of viewable programmatic advertisements across desktop web, mobile web, and mobile in-app programmatic advertising ecosystems.<\/p>\n<p>In addition to the <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=_JsLTAp28T4ncCFEf82cny9kbwFXHy3o4ME1MD3BkdWfOQV3uy6VpwjEIz4ekAe4_pX3LksNBQkOP3pr8cXGOg==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Japan<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=fut9cEUaGvf2s_nvxPQDtzGRIXSAP58JYRmbWN_s-tY7yJDImdKu2os19IHhYPsWcWACOozkSv8ai2PgqL3vaw==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Singapore<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=C9GJQTXcKsDktRdN9MF4dsGKJv2ADK1oNnw4l0SAVIQgHEXnJbQn-5Gxy9I8vLwOt-enhz3AAzcp-mYWQb6hmg==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Australia<\/u><\/a>, and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=mzh-eJLOehquhftfzLzE0JuQwvw6xxtLLOY82MTioNTYeSOliQBEv-rKVzHPlyD1PiFlNa1vsehpII6bnPtijw==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>India<\/u><\/a> reports, Pixalate released Q1 2025 Ad Viewability Benchmarks by country for the United Kingdom (<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=FbPBecOekpzRgHkZiKJcab7FJw0-_t3DWdr8NNLmO_Uk4d9GplG9t3OUr2Yqr_f2F1MtiIiYnFXhMk2ycowNdA==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>UK<\/u><\/a>), <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=SAcoUeuSaAntic4i6TLdyN5ciNPSE3xetQhH791P4mrJktbC64BMGnPjKQ_R-cXiAVWL1fhUQ5Iq4rKElMAAUw==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>France<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=_X7VSY8mMuVF719IbbmVsuj34jqRpVYRYxMCr-4eFZDqXGHJKeS8kpzChf_OokXOmpyXtsLeGJ2d7BpfpHk67w==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Spain<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=d8xjbWnyC3TLu83oVGlJA6rEWbY3G0CayPZhmgakaj29h9Jo83fD-rcb-IaI3-he9POd2lnJiLwxsJEwk_Xwfw==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Ukraine<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=LQA7Qa9Y2n5kPEumWN1Z5zLammzdL68j4gmEgz2vq324zdfkkx5hiU04MQTZaL-Ktcpo8HlpHFW21tHtJY3GLw==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Israel<\/u><\/a>, the <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=yBNtMHxvLPhDt1KtqgnCK9y341NOF7jixo_BK4E6bjnFPvNjlsTjGKJOi3lR_Kfp3E_v6pVDM11KQKHK4dxYqQ==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Netherlands<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=7LXDce8uqD2TMVJEtoOiOzUxOlVgmx2SX2fQxT2-O_XVSTfXK6beJ6ijAMyIvsCO3AsA86KLVo7txmvgFhzeGQ==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Germany<\/u><\/a>, the United States (<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=NmMVpRoaPpYUjwUjyt2M5DAbGLT631SOQLTTFmTHC1Rp7htmluHWkx3JIemYS224MTi8dGC0nY_mHtBWOb6BAA==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>U.S<\/u><\/a>.), <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=AgcqyVfmAyLYrGX1GbBqjNiqSMpJn0MeU_8K4wAH7qqX4aEK5tkHmq-nU9Ak8mYnVB3FA8jugRBM6KH_BXrr7Q==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Canada<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=BfaAigPpm4M53ylMf1ODTFR00E88waAYo8M-65NvaJqisAetTVkIxfbpGutfgg1Wb8LRfBUGLTw40WyvV6qiDw==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Mexico<\/u><\/a>, and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=uBOtqxKE9mROq4Ngtmp-fTg3LCDL1DdHh6flaq5YBN2buGLY7LCFDYo4F3Kr7xtrdkgytrueOogXsfMBsu9GJA==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Brazil<\/u><\/a>.<\/p>\n<p><strong>Key Statistics<\/strong><\/p>\n<p align=\"justify\"><strong>Singapore<\/strong><\/p>\n<table style=\"border-collapse: collapse; width:100%; border-collapse:collapse ;\">\n<tr>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; text-align: center ;  vertical-align: middle; vertical-align: bottom ; \"><strong>Platform<\/strong><\/td>\n<td colspan=\"2\" style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; text-align: center ;  vertical-align: middle; vertical-align: bottom ; \"><strong>Viewability<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; text-align: center ;  vertical-align: middle; vertical-align: bottom ; \">Mobile In-App<\/td>\n<td style=\"border-top: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; padding-right: 0 ; text-align: right ;  vertical-align: middle; vertical-align: bottom ; \">46<\/td>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; padding-left: 0 ; text-align: left ;  vertical-align: middle; vertical-align: bottom ; \">%<\/td>\n<\/tr>\n<tr>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; text-align: center ;  vertical-align: middle; vertical-align: bottom ; \">Mobile Web<\/td>\n<td style=\"border-top: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; padding-right: 0 ; text-align: right ;  vertical-align: middle; vertical-align: bottom ; \">54<\/td>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; padding-left: 0 ; text-align: left ;  vertical-align: middle; vertical-align: bottom ; \">%<\/td>\n<\/tr>\n<tr>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; text-align: center ;  vertical-align: middle; vertical-align: bottom ; \">Desktop Web<\/td>\n<td style=\"border-top: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; padding-right: 0 ; text-align: right ;  vertical-align: middle; vertical-align: bottom ; \">57<\/td>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; padding-left: 0 ; text-align: left ;  vertical-align: middle; vertical-align: bottom ; \">%<\/td>\n<\/tr>\n<\/table>\n<p><strong>Japan<\/strong><\/p>\n<table style=\"border-collapse: collapse; width:100%; border-collapse:collapse ;\">\n<tr>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; text-align: center ;  vertical-align: middle; vertical-align: bottom ; \"><strong>Platform<\/strong><\/td>\n<td colspan=\"2\" style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; text-align: center ;  vertical-align: middle; vertical-align: bottom ; \"><strong>Viewability<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; text-align: center ;  vertical-align: middle; vertical-align: bottom ; \">Mobile In-App<\/td>\n<td style=\"border-top: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; padding-right: 0 ; text-align: right ;  vertical-align: middle; vertical-align: bottom ; \">55<\/td>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; padding-left: 0 ; text-align: left ;  vertical-align: middle; vertical-align: bottom ; \">%<\/td>\n<\/tr>\n<tr>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; text-align: center ;  vertical-align: middle; vertical-align: bottom ; \">Mobile Web<\/td>\n<td style=\"border-top: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; padding-right: 0 ; text-align: right ;  vertical-align: middle; vertical-align: bottom ; \">36<\/td>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; padding-left: 0 ; text-align: left ;  vertical-align: middle; vertical-align: bottom ; \">%<\/td>\n<\/tr>\n<tr>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; text-align: center ;  vertical-align: middle; vertical-align: bottom ; \">Desktop Web<\/td>\n<td style=\"border-top: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; padding-right: 0 ; text-align: right ;  vertical-align: middle; vertical-align: bottom ; \">47<\/td>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; padding-left: 0 ; text-align: left ;  vertical-align: middle; vertical-align: bottom ; \">%<\/td>\n<\/tr>\n<\/table>\n<p><strong>India<\/strong><\/p>\n<table style=\"border-collapse: collapse; width:100%; border-collapse:collapse ;\">\n<tr>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; text-align: center ;  vertical-align: middle; vertical-align: bottom ; \"><strong>Platform<\/strong><\/td>\n<td colspan=\"2\" style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; text-align: center ;  vertical-align: middle; vertical-align: bottom ; \"><strong>Viewability<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; text-align: center ;  vertical-align: middle; vertical-align: bottom ; \">Mobile In-App<\/td>\n<td style=\"border-top: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; padding-right: 0 ; text-align: right ;  vertical-align: middle; vertical-align: bottom ; \">47<\/td>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; padding-left: 0 ; text-align: left ;  vertical-align: middle; vertical-align: bottom ; \">%<\/td>\n<\/tr>\n<tr>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; text-align: center ;  vertical-align: middle; vertical-align: bottom ; \">Mobile Web<\/td>\n<td style=\"border-top: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; padding-right: 0 ; text-align: right ;  vertical-align: middle; vertical-align: bottom ; \">66<\/td>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; padding-left: 0 ; text-align: left ;  vertical-align: middle; vertical-align: bottom ; \">%<\/td>\n<\/tr>\n<tr>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; text-align: center ;  vertical-align: middle; vertical-align: bottom ; \">Desktop Web<\/td>\n<td style=\"border-top: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; padding-right: 0 ; text-align: right ;  vertical-align: middle; vertical-align: bottom ; \">62<\/td>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; padding-left: 0 ; text-align: left ;  vertical-align: middle; vertical-align: bottom ; \">%<\/td>\n<\/tr>\n<\/table>\n<p align=\"justify\"><strong>Australia<\/strong><\/p>\n<table style=\"border-collapse: collapse; width:100%; border-collapse:collapse ;\">\n<tr>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; text-align: center ;  vertical-align: middle; vertical-align: bottom ; \"><strong>Platform<\/strong><\/td>\n<td colspan=\"2\" style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; text-align: center ;  vertical-align: middle; vertical-align: bottom ; \"><strong>Viewability<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; text-align: center ;  vertical-align: middle; vertical-align: bottom ; \">Mobile In-App<\/td>\n<td style=\"border-top: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; padding-right: 0 ; text-align: right ;  vertical-align: middle; vertical-align: bottom ; \">59<\/td>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; padding-left: 0 ; text-align: left ;  vertical-align: middle; vertical-align: bottom ; \">%<\/td>\n<\/tr>\n<tr>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; text-align: center ;  vertical-align: middle; vertical-align: bottom ; \">Mobile Web<\/td>\n<td style=\"border-top: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; padding-right: 0 ; text-align: right ;  vertical-align: middle; vertical-align: bottom ; \">60<\/td>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; padding-left: 0 ; text-align: left ;  vertical-align: middle; vertical-align: bottom ; \">%<\/td>\n<\/tr>\n<tr>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; text-align: center ;  vertical-align: middle; vertical-align: bottom ; \">Desktop Web<\/td>\n<td style=\"border-top: solid black 1pt ; border-bottom: solid black 1pt ; border-left: solid black 1pt ; padding-right: 0 ; text-align: right ;  vertical-align: middle; vertical-align: bottom ; \">56<\/td>\n<td style=\"border-top: solid black 1pt ; border-right: solid black 1pt ; border-bottom: solid black 1pt ; padding-left: 0 ; text-align: left ;  vertical-align: middle; vertical-align: bottom ; \">%<\/td>\n<\/tr>\n<\/table>\n<p><strong>By Global Regions<\/strong><\/p>\n<p><strong>Desktop web ad viewability benchmarks<\/strong><\/p>\n<ul type=\"disc\">\n<li>Global: 58%<\/li>\n<li>APAC: 59%<\/li>\n<li>EMEA: 62%<\/li>\n<li>LATAM: 64%<\/li>\n<li>North America: 57%<\/li>\n<\/ul>\n<p><strong>Mobile web ad viewability benchmarks<\/strong><\/p>\n<ul type=\"disc\">\n<li>Global: 58%<\/li>\n<li>APAC: 51%<\/li>\n<li>EMEA: 59%<\/li>\n<li>LATAM: 59%<\/li>\n<li>North America: 59%<\/li>\n<\/ul>\n<p><strong>Mobile app ad viewability benchmarks<\/strong><\/p>\n<ul type=\"disc\">\n<li>Global: 56%<\/li>\n<li>APAC: 54%<\/li>\n<li>EMEA: 59%<\/li>\n<li>LATAM: 49%<\/li>\n<li>North America: 67%<\/li>\n<\/ul>\n<p>Pixalate\u2019s data science team analyzed programmatic advertising activity across 46+ billion global open programmatic advertising impressions in Q1 2025 to compile this research. Pixalate&#8217;s datasets, which are used exclusively to derive these insights, consist predominantly of buy-side open auction programmatic traffic sources.<\/p>\n<p><strong>Download all of Pixalate\u2019s Q1 2025: Programmatic Ad Viewability Benchmark Reports by Country <\/strong><\/p>\n<p><strong>About Pixalate<\/strong><\/p>\n<p>Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=jwm51B6bnEIpAs5C-My6T5jLDIjdE1-94DGlZUTIGhq26dAntEVdSE0J2L2ObAzMM5qxNS6tbZ3t6SYOk9V8uQ==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>pixalate.com<\/u><\/a><\/p>\n<p><strong>Disclaimer<\/strong><\/p>\n<p><em>The content of this press release, and the Q1 2025 Global Programmatic Ad Viewability Trends Reports (the &#8220;Reports&#8221;), reflect Pixalate&#8217;s opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate\u2019s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate\u2019s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied. Pixalate does not independently verify third-party information. Per the <\/em><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=JUSQeaELQuBkuiHePX5Yqx-3mfL6s3TWaOX1EpYpec5Cr6HNIKNt0YJvsQnOd-9m1jH3qis7jGU19k0CKfUXJry84vFjQnh4M1ZDRS8-NzIZSZIAGeUcfPr6nilL_A-74Hx2Hds2IejC9TaP7YBcnNnfigSqJWUvjQEcZ6fXE32RL992CmcWD8-K6i3E6h8oU_L1hkXO2d04fy1l62w6tQXoA-VH-EwLONyqioxgX1ChJFh52rSBrdk_IHeyrsmV\" rel=\"nofollow\" target=\"_blank\" title=\"\"><em>Media Rating Council (MRC)<\/em><\/a><em>, \u201c\u2018Invalid Traffic\u2019 is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.\u201d IVT is also sometimes referred to as \u201cad fraud.\u201d Per the <\/em><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=tCtIjFzkVaMc8pFa9SmcmGVM7aWS3T-fTYM37NsqokdpKs8xA1R_EayttLvE-5Fv3lF5rBY0GYvE8ZID_y5WIMM5XFjPhbjgpW0jrWTUMrCE5uvmfRJb_pFXE0VBu2CkY2tnag6SNUiYFxm8rxub4ViGuovckxSv9-PKx1u-QSBrsoQ6Hg-wJcIkM6inkmUD\" rel=\"nofollow\" target=\"_blank\" title=\"\"><em>MRC<\/em><\/a><em>, \u201c&#8217;Fraud&#8217; is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.\u201d<\/em><\/p>\n<pre\/>\n            <\/div>\n","protected":false},"excerpt":{"rendered":"<p>London, May 22, 2025 (GLOBE NEWSWIRE) &#8212; Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q1 2025 APAC Programmatic Ad Viewability Benchmarks for Japan, Singapore, Australia, and India. 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