{"id":90574,"date":"2025-02-18T16:42:11","date_gmt":"2025-02-18T16:42:11","guid":{"rendered":"https:\/\/pakistaninewspaperlist.com\/news\/new-2024-canadian-consumer-report-shows-cannabis-market-decline\/"},"modified":"2025-02-18T16:42:11","modified_gmt":"2025-02-18T16:42:11","slug":"new-2024-canadian-consumer-report-shows-cannabis-market-decline","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/new-2024-canadian-consumer-report-shows-cannabis-market-decline\/","title":{"rendered":"New 2024 Canadian Consumer Report Shows Cannabis Market Decline"},"content":{"rendered":"<div id=\"main-body-container\" itemprop=\"articleBody\">\n<p align=\"justify\">SEATTLE, Feb.  18, 2025  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=zhTLCN-DDvhevSp0I5o_NuXq3Yd8SS_it3PZgAKFmbAnCBLaCc4WOXQrZK2W8Lh_fotA2iAcw3Xuwlv_GnUYMaoLMfbj66SKHtg3Ndl6Xdo=\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Custom Cones USA<\/u><\/a>, the cannabis industry\u2019s leading authority on pre-rolls, packaging, and smoking accessories, today announced the release of a <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=yk60ir50Tfy2P8YQIYE3zjR72u-m16BDbArFhQlbTtDSoXDzmR9sRtGKPtExKApNN2aUKeFRhPWs1dF7yEBGoRYEna7L0mM8Jj1ioI716WYfLTn1T79bawve60pgkrFUdMSbWPI5KzVttRYFuDhlTfzzTldBHFRNU6ESRcJm_ecbmR40Np6E934EQXZ_YADT\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>comprehensive white paper<\/u><\/a> examining the state of the Canadian cannabis market. This report, developed using industry-leading data from <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=osaEHNhBP5hDucdxksZDacfqJcvaGkuKHaIbaCq-cReI45FoFEwrJOaNR6UFg1NzLBZr2WlO534-vcb2tAPXqQ==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Headset<\/u><\/a>, highlights that while the Canadian cannabis market saw a 3.27% decline in total revenue for 2024, for six months of 2024 (May\u2013October), <strong>pre-rolls outsold flower<\/strong>, with a peak lead of <strong>3% in July<\/strong>. This trend suggests that consumers favor pre-rolls, particularly in the warmer months when convenience and portability become more desirable. If these patterns continue, <strong>pre-rolls are projected to become Canada\u2019s top-selling cannabis product in 2025<\/strong>.<\/p>\n<p align=\"justify\">The cannabis market decrease in 2024 was largely driven by sharp decreases in flower and edible sales. While flower remains the market leader, sales dropped 9.3% YoY, with its market share shrinking by 2.2%. Meanwhile, pre-roll sales grew 1.24%, a marginal increase but a significant sign of resilience compared to other product segments.<\/p>\n<p align=\"justify\"><strong>Key Findings from the Report<\/strong><\/p>\n<p align=\"justify\"><strong>Market Shifts: Pre-Rolls vs. Flower<\/strong><\/p>\n<ul type=\"disc\">\n<li style=\"margin-top:12pt;\">In 2023, flower led pre-rolls by nearly <strong>4% in market share<\/strong>\u2014in 2024, that lead has shrunk to <strong>just 0.25%<\/strong>.<\/li>\n<li style=\"margin-bottom:12pt;\">Flower\u2019s lead in total sales over pre-rolls has dropped <strong>92%<\/strong> <strong>YoY to a mere 0.1%<\/strong>, with a <strong>14.2% decline in unit sales<\/strong> and <strong>9.3% decline in total revenue<\/strong>.<\/li>\n<\/ul>\n<p align=\"justify\">Since 2022, flower\u2019s market share has fallen from <strong>45% to 35%<\/strong>, with YoY declines continuing into 2025.<\/p>\n<p align=\"justify\"><strong>The Rise of Pre-Rolls in Canada<\/strong><\/p>\n<ul type=\"disc\">\n<li style=\"margin-top:12pt;\"><strong>Pre-rolls led unit sales<\/strong> in 2024, accounting for <strong>39% of total cannabis products sold<\/strong>, moving <strong>68.6 million units<\/strong>.<\/li>\n<li>The segment remains stable due to strong growth in key categories, including:\n<ul type=\"circle\">\n<li><strong>Hybrid &#8211; Single Strain pre-rolls<\/strong>: +8.3% ($37M)<\/li>\n<li><strong>Infused\/Connoisseur pre-rolls<\/strong>: +6.5% ($27M)<\/li>\n<\/ul>\n<\/li>\n<li>Multi-packs dominate the Canadian market, comprising <strong>85% of all pre-roll sales<\/strong>, significantly higher than the <strong>50% share seen in the U.S.<\/strong><\/li>\n<li style=\"margin-bottom:12pt;\"><strong>Pre-roll pricing in Canada is nearly double that of the U.S.<\/strong>, with an average item price of <strong>$18.43<\/strong>, compared to <strong>$9.26<\/strong> in the U.S., primarily due to the dominance of multi-pack formats.<\/li>\n<\/ul>\n<p align=\"justify\"><strong>Consumer Trends &amp; Purchasing Behavior<\/strong><\/p>\n<ul type=\"disc\">\n<li style=\"margin-top:12pt;\"><strong>Men purchase nearly two-thirds of all pre-rolls<\/strong>, though the gender gap decreases with age.<\/li>\n<li><strong>Millennials dominate cannabis purchasing<\/strong>, controlling <strong>45% of the market<\/strong>, followed by <strong>Gen Z (28%)<\/strong>, <strong>Gen X (19%)<\/strong>, and <strong>Baby Boomers (8%)<\/strong>.<\/li>\n<li style=\"margin-bottom:12pt;\">Younger consumers buy more frequently but spend less per transaction, while Millennials and Gen Z outspend their share of the market by <strong>5% on average<\/strong>.<\/li>\n<\/ul>\n<p align=\"justify\"><strong>Top Pre-Roll Brands in Canada<\/strong><\/p>\n<ul type=\"disc\">\n<li style=\"margin-top:12pt;\"><strong>General Admission<\/strong> remains the dominant leader, outselling its nearest competitor, <strong>Shred<\/strong>, by <strong>250% in total sales<\/strong> and <strong>225% in units sold<\/strong>.<\/li>\n<li><strong>Shred<\/strong> climbed from <strong>No. 9 to No. 2<\/strong>, increasing sales by <strong>85%<\/strong>.<\/li>\n<li><strong>Black Forty Cannabis<\/strong> rose to No. 3, with a <strong>16% increase in sales<\/strong>.<\/li>\n<li><strong>Jeeter<\/strong>, a recent entrant into the Canadian market, now holds the No. 4 position.<\/li>\n<li style=\"margin-bottom:12pt;\"><strong>Redecan<\/strong>, the former market leader, remains in the Top 5 for the fifth consecutive year.<\/li>\n<\/ul>\n<p align=\"justify\"><strong>The Future of Canadian Cannabis: Pre-Rolls Take the Lead<\/strong><\/p>\n<p align=\"justify\">Based on the latest data, <strong>pre-rolls are on track to surpass flower as the leading cannabis category in 2025<\/strong>. Their continued growth, coupled with flower\u2019s steady decline, signals a permanent market shift.<\/p>\n<p align=\"justify\">\u201cWith the cannabis market maturing, pre-rolls have proven to be the strongest and most adaptable category,\u201d said Harrison Bard, Co-Founder and CEO of Custom Cones USA. \u201cConsumers are choosing convenience, consistency, and quality\u2014especially in Canada, where multi-packs and infused options are driving sales. If these trends continue, 2025 will mark the first full year that pre-rolls dominate the Canadian market.\u201d<\/p>\n<p align=\"justify\">For the full Canadian Pre-Roll Market Report, see <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=8HAf9HDhiaaTq7QAOn2tt8Jps1bVP6uCK184Wb0nhvjroQ-T6WidlGemtVejKj-hforWxmLx23RfTkyoG-pPlhDk5csNFSqkvNbreQAfoWSs5QsSr4JKC9Zoo5mejB96qACJmLbi3wb-eKtzk7EIh8R1biJ6nK38IxbwMAgCSi0=\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>here<\/u><\/a>.<\/p>\n<p align=\"justify\"><strong>About Custom Cones USA<\/strong><br \/>Founded in 2017 by Harrison Bard and Fredrik Rading, Custom Cones USA is a leading pre-roll resource in the cannabis industry. The team has a wealth of knowledge about all aspects of pre-roll manufacturing and the entire pre-roll sector of the cannabis space. From <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=j9oAut_aBaWUH1FcKRbz1C4kMjPrWtHKSbQ65m4owAW7tPlXEJ6rKacDLORtF2C2VSFBRkvoKOBtBGq-70DGO5RmDU5kFAJ4s3rhAq30AU2DCAhP3ODXwhrsvNeIxFOWP5zCNnrNlpK9T0F-OhZZIQ==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>custom-branded pre-rolled cones<\/u><\/a> and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=DpPvVxKGwKJjIbOH_NP8ol-O4L7J_gGkHukkP-xMr_P703jjK9ZtmF64M64u7EvdIePxtzx_mStmewFbh5q6WCrvYp1kBaw4w0wghQ6TQ-Kz7VvOncQbBDQhobgYxgtF\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>wholesale bulk cones<\/u><\/a>, to completely <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=j9oAut_aBaWUH1FcKRbz1A0Dklk8eklHClGGA327hIu2rHd96tspj8rKDsJD5f8a03Ktqev6u3Cev1xe6fuqL10FzxxuzgVlnryCnc0r_DPJUexcfI_JgWy66VNte-uQcLjQZbxW4JJusRyFcLeHZw==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>customized pre-roll packaging<\/u><\/a> projects and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=5jeBaUkTF-X2dV26ZUZ4OnVJ2iKngge51ygncHw90_z8pUnVNdSQYsMYp2q-izy2ApbcB5rZmNXhg2yPYuGwFT7gbJyl831A6N4qyokX8POG5qE55Vj-VUCej6G_g62D\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>pre-roll machines<\/u><\/a>, they offer expertise and solutions to companies big and small in all sectors of the pre-roll space. Custom Cones USA wants to help their customers operate with relative ease and ensure both the companies and their customers to have the highest quality smoking experience.<\/p>\n<p align=\"justify\"><strong>Media Contact<\/strong><br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=DoLowZuNcUMq-wbwJ0AK9kyzCFHestjiEQn4NMBGN7_yWYZtPJKTjbn6Ri5klgClk6V7ocZ2o5ws2-SO1bibSi7prKUaUQT_koIzSzNsZgutVBRBrzT-966OjRw-OGvg2YqnDCcjM2N9hLNL9AJQu2iP_COkH8sH0XE9oNbc04_XsxCHeqYO_pOl4f7Oa7PLjdlSEgxYbZjta_Ft6tVSbw==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Oak PR <\/u><\/a><br \/>Renee Cotsis<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Brp9geTIgV2a27k9HoHPkiWXtL31NAGtskKRMq6fQDcplSKbG1v8IId4shuhpJ3xZIlhaRmcfqDJEkroYXejNg==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>renee@oakpr.com<\/u><\/a><\/p>\n<p>\n            <\/div>\n","protected":false},"excerpt":{"rendered":"<p>SEATTLE, Feb. 18, 2025 (GLOBE NEWSWIRE) &#8212; Custom Cones USA, the cannabis industry\u2019s leading authority on pre-rolls, packaging, and smoking accessories, today announced the release of a comprehensive white paper examining the state of the Canadian cannabis market. This report, developed using industry-leading data from Headset, highlights that while the Canadian cannabis market saw a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":90575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/ml.globenewswire.com\/Resource\/Download\/8f1bfb22-7ab3-4896-8b2e-7698cadffc66","fifu_image_alt":"","footnotes":""},"categories":[208],"tags":[],"class_list":["post-90574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-globenewswire"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/posts\/90574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/comments?post=90574"}],"version-history":[{"count":0,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/posts\/90574\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/media\/90575"}],"wp:attachment":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/media?parent=90574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/categories?post=90574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/tags?post=90574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}