{"id":83019,"date":"2024-07-29T15:24:05","date_gmt":"2024-07-29T15:24:05","guid":{"rendered":"https:\/\/pakistaninewspaperlist.com\/news\/vistar-media-launches-in-brazil-expanding-programmatic-dooh-capabilities-expertise-across-latin-america\/"},"modified":"2024-07-29T15:24:05","modified_gmt":"2024-07-29T15:24:05","slug":"vistar-media-launches-in-brazil-expanding-programmatic-dooh-capabilities-expertise-across-latin-america","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/vistar-media-launches-in-brazil-expanding-programmatic-dooh-capabilities-expertise-across-latin-america\/","title":{"rendered":"Vistar Media Launches in Brazil, Expanding Programmatic DOOH Capabilities &#038; Expertise Across Latin America"},"content":{"rendered":"<div id=\"main-body-container\" itemprop=\"articleBody\">\n<p align=\"center\"><\/p>\n<p align=\"center\">(Image caption &amp; Title) : (RZK Digital out-of-home inventory in Brazil)<\/p>\n<p align=\"left\">NEW YORK, July  29, 2024  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=OAzDcgYkJMlzUSM3NvYs6aZtYcetqg9bezEqdFbZVacrWZl41frGPF9aDJ2epGIUjqEL7U19Hv9bxPOWxRbpbRecR5woi-Lr_IdL6PiuHOs=\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Vistar Media<\/u><\/a>, the leading global provider of technology solutions for out-of-home (OOH) media, together with <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=16EDcP48oBWVSfH_EKMuKcZkOHo3Syj9I4kwZTQgd2vjNOfPmgX6_-3838vu7Rr9NRW0kEnJRZeBAVAmPrJdiA==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>PRODOOH<\/u><\/a>, Vistar\u2019s programmatic OOH activation team in Latin America, has announced its official expansion into Brazil \u2013 bringing unparalleled industry expertise, technology solutions and support to simplify running programmatic digital out-of-home (<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=b1GVDsV7eaZDgkb8qJgJSVBxx0_-ZLVqvaKOtHRVg3ukShjckTD7CnvqWerx3bTXF1lNRlVn_-xtaX7iA3bH7w==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>DOOH<\/u><\/a>) campaigns for advertisers and media owners.<\/p>\n<p align=\"left\">Vistar is now extending its <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=746cqZCMT-qdcWpxZ_nVeA8ZsB3xFQkKBpsp-k3I9ouP1WsVYuM9wiydfg69a5VlY6OIc--zLAGlqn3jJAo7X2ebpm7XRT6hwI3j0Bk7NQ81c-s4nBWPPSJRAxOLHfDw9UaykcrSycGC8jrQ8C_puQ==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>supply-side platform (SSP)<\/u><\/a> to media owners and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=YJSjNSdNxddq8qFCvbQ93SKjXBD74sS8Z82LupgRA2Nzjin4-uHZOaOV9T5NBeEJm77imHMy7S7J4QCmzf-MWKrcudvSRlCPY_84erawk7CDQlvkCiwGlRIR7UFSeEBWfw0o4hPs783xkNaz7KJTAA==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>demand-side platform (DSP)<\/u><\/a> to buyers, in addition to dedicated activation and educational support to enable a seamless execution of <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Vqzeft5IaKI7aB-NmBiGE53bZgtQccimsgZ4YKRrubfYcf9yt7n7DZ0xCSD_nrZSNXzT2LQ6y-FQ4MYq6QDsErE01hSBnOs0NCbhG4HOaqgZgitRcDFt-5LNnUEG695P\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>OOH advertising<\/u><\/a> campaigns across Brazil. Here\u2019s how:<\/p>\n<ul type=\"disc\">\n<li><strong>SSP: <\/strong>Vistar offers media owners a suite of tools engineered specially for them, as well as access to a robust network of marketing partners eager to extend the reach of their campaigns into new markets, like Brazil. Through Vistar\u2019s SSP, media owners can manage their OOH inventory more efficiently, so that they can focus on connecting their screens to more marketers globally.<\/li>\n<li style=\"text-align:left;\"><strong>DSP:<\/strong> Vistar has built the first truly intelligent platform for OOH \u2013 giving advertisers the solutions they need to tell stories that delight and deliver at any scale. Through Vistar\u2019s DSP, brand marketers can plan campaigns that leverage hyper-contextual storytelling to capture a better kind of attention, from tapping into dynamic creative capabilities, audience targeting, weather triggers and gaining access to third-party measurement studies to understand the true ROI of campaigns.<\/li>\n<li><strong>Activation Tools &amp; Support: <\/strong>Vistar is committed to helping advertisers activate DOOH campaigns with ease. Through specialized tools like Auction Packages, which combines and packages any DOOH inventory or targeting into a single Deal ID, advertisers can seamlessly incorporate DOOH into their omnichannel marketing strategies. In addition to best-in-class platforms &amp; tools, Vistar clients also have comprehensive account support and guidance to ensure success. Vistar\u2019s Client Success team provides services that help buyers streamline and bolster their media planning and activation in their DSP of choice.<\/li>\n<li><strong>Educational Resources: <\/strong>Vistar clients can also take advantage of <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=hjHtu7lr0kwsRWvmtYGAoCVraHfz1RErMomvlg5m8QlWLW45sq7ij6Y924UWrrAsIeUMnaz72EiZKyhWKDJIxf2R_cMFdAV1GgcwTV6w8O4=\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Vistar Academy<\/u> \u2013 <\/a>an engaging learning platform designed to educate buyers and media owners on programmatic OOH. Including interactive courses that cover everything from understanding the foundations of running DOOH campaigns to the value of specific products like dynamic creative, Vistar Academy is yet another resource designed to help partners and clients succeed in Vistar\u2019s global marketplace.<\/li>\n<\/ul>\n<p align=\"left\">\u201cBrazil\u2019s advertising market has untapped potential, presenting brands with a unique local audience to reach across a variety of premium DOOH screens,\u201d said Eugenie Chen, SVP, Strategy &amp; Partnerships at Vistar Media. \u201cNow, with our technology and programmatic expertise, advertisers can more confidently and easily run their DOOH campaigns to be more targeted and impactful than ever before. Ultimately, this will help brands better incorporate DOOH into their broader omnichannel marketing strategies \u2013 delivering true, measurable results that leave a lasting impact.\u201d<\/p>\n<p align=\"left\">\u201cWe\u2019re excited to leverage Vistar\u2019s industry expertise and leading technology to bring programmatic advertising excellence to Brazil,\u201d said Guillermo Cuadrado, Partner and Country Manager of Brazil at PRODOOH. \u201cWith Vistar\u2019s comprehensive OOH platform, advertisers \u2013 regardless of their physical location \u2013 can activate campaigns across premium digital signage throughout Brazil, while local media owner networks now have the tools needed to monetize their inventory and reach marketers around the world. It\u2019s a pivotal time for OOH in Latin America, and I look forward to seeing more brands in Brazil and beyond excel in this space thanks to Vistar\u2019s industry-leading technology.\u201d<\/p>\n<p align=\"left\">&#8220;For JCDecaux, it&#8217;s very important to have strategic partnerships with relevant players in the global pDOOH market, expanding business possibilities and creating more efficient campaigns for brands,\u201d said Rafael Krausz, Head of Agencies and Programmatic at JCDecaux.<\/p>\n<p align=\"left\">&#8220;Integration with a Supply-Side Platform (SSP) like Vistar Media enhances our position as a publisher, significantly expanding the volume of new business and the visibility of our inventory in the global market,\u201d said Ricardo Hilsdorf, Head of Programmatic Media at Helloo. \u201cAdditionally, a platform specifically designed for programmatic operations in Digital Out-of-Home (DOOH) introduces an advanced advertising delivery model to the advertising sector, directly targeting the advertiser&#8217;s audience and freeing them from the traditional limitations of circuit-based purchasing.&#8221;<\/p>\n<p align=\"left\">&#8220;To see companies like Vistar Media landing here is incredible,&#8221; said Eduardo, Head of Marketing at adMooH, one of the biggest DOOH media owner networks in Latin America. &#8220;Brazilian audiences are diverse and multicultural like no other, and with Vistar Media\u2019s solutions, advertisers can reach these audiences by leaning into contextually relevant moments using high-impact displays across the country. We are sure that Vistar Media brings a great opportunity to deliver ads to the right audiences at the right time, with ease and, of course, through programmatic media buying.&#8221;<\/p>\n<p align=\"left\">Today, Vistar\u2019s programmatic DOOH technology solutions are available in Mexico and Brazil, with plans to expand to Argentina, Chile, Colombia and Peru later this year. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=vNhJoDj2RTL7gnKdsQIejOelP_Jt65VaUWBllha0TBmq6GfgaIUoP_T2WfsNVxdfKGAzBYOnUc7VvY2Sx9XvZWJpDRKXjA-ClrAhgi35Rea83MVqzG9nXIpLE1aDiE4wOtrrMKhxk81uRBlQDsrBWA==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Reach out to learn more<\/u><\/a> about Vistar\u2019s expansion into Brazil, and how to take advantage of programmatic DOOH in an upcoming campaign.<\/p>\n<p align=\"left\"><strong><u>About Vistar Media<\/u><\/strong><\/p>\n<p>Vistar Media is the home of <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=aaCyYefK_A78stY4tTh-Ua4HJpg0WswxGvSplhAGcB2bqPtvhpqbDYjVIF-15CgehvENV6N7JvBdVWd1mwYRguAmhGV9hSNE4n6GlRCBiTXbC5p1z-JMKjgKNk3_rZ6SXeprz3Ye1jhqnmhhM8lM9NKBK_5md0OejivRrVcBnl558Bj2C1m1wEgpveEfqwwqBZFRUHHUYQbbCGoZ56FeRExSpv6lbi7JDt1vXMGTpnIl6kN_1NrklX8JqTMa4-iV\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>out-of-home<\/u><\/a> \u2013 providing brands, marketers and media owners with the world\u2019s first truly intelligent platform for buying and selling <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=yAijz_mw0q5Ba8uYiaXoTrp9aY2LXTMmuSOIEzPzNPpKkOkNbQROim5Gu8c26scgGXwd-4yXap2hJSQdG7wi4LlfwWFqs0yx-zZjsbSSXi8=\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>OOH<\/u><\/a>. Vistar hosts the world\u2019s most extensive digital out-of-home inventory globally, offering the scale, data and expertise that allow brands to capture a better kind of attention. With a full suite of platforms to choose from \u2013 demand-side platform, supply-side platform, ad server and Cortex CMS system \u2013 Vistar has built the world\u2019s largest marketplace for OOH transactions. Headquartered in New York, Vistar has a presence in more than 20 countries, working with hundreds of brand marketers and media owner networks to power an OOH that\u2019s both timeless and future-proof. For more information, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=cdLyD88OYg0rAhknyyJrIvTodYHJdP0B4TdAVaFSAzYtxmcUCeJhXUwUKHWOq3OKEP9fhrE3O76GPBeG2MjH1z809MlidRKZeb3CuEapoRg=\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>www.vistarmedia.com<\/u><\/a> or follow us on <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Zwp3k3IFEiQCXoPGmJEvEcekEroc6yoo-a-4uFeh7IOQG3pwIBUuWDMcNEk4XJlykAOGM2vIElzFb3WMHEpzFaU1DuH6GOpYPGDtIvuEA_E=\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>LinkedIn<\/u><\/a> and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=GJCq0X-eDEmYGQqiMhCE6Bpfg9ns-s_kbCpylSHaM7jhSbJTtRIdV0iUPUOwK3FC-oj9OcEkBhPp9b5OyzCjaBy77al7JPQGoQ5WgUdRVuOwMLrWxM4RZlvTslHVUSYb\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Facebook<\/u><\/a>.<\/p>\n<p><strong><u>About PRODOOH<\/u><\/strong><\/p>\n<p style=\"padding-left:0pt;\">PRODOOH is the first automated digital out-of-home (DOOH) buying platform in Latin America with the largest network of digital screens and the most precise segmentation for over 10 years. This allows advertisers to target specific audiences, utilizing data and technology to optimize advertising campaigns in real time. We offer access to the highest advertising demand, with global operations, dynamic creatives, personalized support, and our own programming team. We have available inventory with a network of over 700,000 screens worldwide and partnerships with major media owners. PRODOOH is a leading platform in the DOOH advertising industry in LATAM and recently expanded to the United States and Europe. <br \/>For more information visit:<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=5Ab0POHBKr4fMoRxgjyWbadxk2mtY31xE_CxQyuVu9zu0FrKyFukok1bbjIMqk36x-gFpsPMDA27NmDDLEwF14ZiasulaMAou1EjHP-uXJ0=\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"> <u>https:\/\/prodooh.com\/#<\/u><\/a> or follow us on <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Zwp3k3IFEiQCXoPGmJEvEXtiTnlk5I1QCQTrfg3CdLpZ3kAeeiFxNet6y9rWsFslUG-BN1cyOFhjB2dTTiEdFnPkr0FX-cN-mRVwxxorMlYJAySVDQp_YQH8ErLbroHc9ptCe4fjkLF8njvXRPruhQ==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Linkedln<\/u><\/a>.<\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=bhZNKb6erGIA_7YTe3r1ZfYUTalCesaEAI6yjYXM1GtB9ifQejjQX9q3wevCiJoA-9Fri1I2zCvEJDV6YH0lf3RHBiJOPwdjZR1_anXAYcB0agyqIYCFTkVZH-GlHFO7K5i-tlXAPRV_z_nIvY4PTqk7XwqZOmUdiDQ9RX6ZtbnCFDsFdioiyOzuBRu2ctEZlzIRYgAvOYK2aQEcavGIV9-K01VJPXMm5AGPTjPa6TqPPJ_YD2srHBP70ncP4CKolUBnQxJO6f2457VtjAoRHQ==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/dbed4c29-f427-44aa-a8df-3cdcd1453dc6<\/a><\/p>\n<pre\/><img decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/NDg1YTc3NTYtMzRkZi00Y2YwLWJiM2EtZTQ4OTJhMjIyMTYwLTUwMDExMzc1NA==\/tiny\/Vistar-Media.png\" referrerpolicy=\"no-referrer-when-downgrade\"\/>\n            <\/div>\n","protected":false},"excerpt":{"rendered":"<p>(Image caption &amp; Title) : (RZK Digital out-of-home inventory in Brazil) NEW YORK, July 29, 2024 (GLOBE NEWSWIRE) &#8212; Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, together with PRODOOH, Vistar\u2019s programmatic OOH activation team in Latin America, has announced its official expansion into Brazil \u2013 bringing unparalleled industry expertise, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":83020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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