{"id":79323,"date":"2024-04-26T14:49:06","date_gmt":"2024-04-26T14:49:06","guid":{"rendered":"https:\/\/pakistaninewspaperlist.com\/news\/dogfish-head-craft-brewery-unveils-new-beer-packaging-artwork-announces-the-return-of-its-fan-favorite-120-minute-ipa\/"},"modified":"2024-04-26T14:49:06","modified_gmt":"2024-04-26T14:49:06","slug":"dogfish-head-craft-brewery-unveils-new-beer-packaging-artwork-announces-the-return-of-its-fan-favorite-120-minute-ipa","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/dogfish-head-craft-brewery-unveils-new-beer-packaging-artwork-announces-the-return-of-its-fan-favorite-120-minute-ipa\/","title":{"rendered":"Dogfish Head Craft Brewery Unveils New Beer Packaging Artwork & Announces the Return of its Fan-Favorite 120 Minute IPA"},"content":{"rendered":"
\n

MILTON, Del., April 26, 2024 (GLOBE NEWSWIRE) — The 120th<\/sup> day of the year (Monday, April 29) is upon us, and at Dogfish Head Craft Brewery<\/a>, that\u2019s considered a holiday! To celebrate \u201c120 Day\u201d, Dogfish Head announces the annual return of its fan-favorite 120 Minute IPA<\/a>, and unveils its all-new beer packaging artwork<\/a>, complete with brighter, more eye-catching graphics and a bigger, bolder \u201cshark-and-shield\u201d logo.<\/p>\n

\u201cTypically, the 120th<\/sup> day of the year means it’s time to crack a 120 Minute IPA and raise a glass to another year\u2019s release of this beautiful beer,\u201d said Sam Calagione, Dogfish Head Founder & Brewer. \u201cThis year, I get to do that AND<\/i> commemorate the official launch of our all-new beer packaging artwork, which is finally<\/i> rolling out to shelves nationwide. It\u2019s been a long, but rewarding journey to get to this new look, so raising a fresh 120 Minute IPA sounds like the perfect celebration to me!\u201d<\/p>\n

After a more than year-long exploration of artistic goodness, Dogfish Head rolls out new beer packaging artwork for all its brews \u2013 from the iconic, continually hopped 60 Minute IPA<\/a> to the paloma-inspired, beer-cocktail hybrid Citrus Squall<\/a>, and everything in between. Feedback from fans informed the brand\u2019s beer packaging redesign, which centered around three specific directives.<\/p>\n

Lean into the brand\u2019s nautical roots.<\/b>
Drawing inspiration from the brand\u2019s coastal Delaware birthplace, each Dogfish Head beer\u2019s new label design is anchored with a singular, nautical-centric \u201chero\u201d illustration \u2013 a sailboat, a lighthouse, a compass and more.<\/p>\n

Lead with flavor.<\/b>
Honoring Dogfish Head\u2019s longtime commitment to brewing beers with unique culinary ingredients outside the Reinheitsgebot (the German purity law stating beer must only be brewed with water, hops, barley and yeast), each beer\u2019s new label also features drawings of its ingredients. These drawings, coupled with two-word flavor descriptors, are intended to provide drinkers with clearer flavor expectations at shelf.<\/p>\n

Give the shark room to swim.<\/b>
Dogfish Head\u2019s new beer packaging highlights an enlarged, black-and-white version of the brand\u2019s original \u201cshark-and-shield\u201d logo from the 90s. This update allows the brand\u2019s logo to stand out against its new, brighter-colored packaging, and ensures any thirsty souls traversing the craft beer isle can easily spot Dogfish Head\u2019s products.<\/p>\n

Just like Dogfish Head\u2019s new beer packaging, its fan-favorite 120 Minute IPA is now making its way to shelves from coast-to-coast, where legal. An imperial IPA continuously hopped with a copious amount of high-alpha American hops throughout the boil and whirlpool, 120 Minute IPA is then dry-hopped with another boatload of hops to create what some call, \u201cThe Holy Grail for Hopheads!\u201d Clocking in at 15.5% ABV, 120 Minute IPA is unfiltered, abundantly hoppy and perfect for cellaring. So, grab a 4pk\/12oz bottles, crack one to toast the launch of Dogfish Head\u2019s new beer packaging and put the rest away to enjoy later.<\/p>\n

For more on Dogfish Head, or to track down its beers near you, visit www.dogfish.com<\/a>.<\/p>\n

XXX<\/p>\n

DIGITAL ASSETS:<\/b> Images of New Beer Packaging Artwork & 120 Minute IPA<\/a><\/p>\n

ABOUT DOGFISH HEAD:<\/b><\/p>\n

With quality, creativity and non-conformity at its core, Dogfish Head<\/a> has been committed to brewing unique beers with high-caliber culinary ingredients outside the Reinheitsgebot since the day it opened nearly 30 years ago. Dedicated to exploring goodness of all kinds, Dogfish Head later expanded its beverage artistry beyond just craft beer to produce award-winning portfolios of full-proof spirits \u2013whiskeys, gins, vodkas, rums and more \u2013 and spirits-based, ready-to-drink canned cocktails. A Boston Beer Company brand and proud supporter of the Independent Craft Brewing Seal, Dogfish Head is a Delaware-based company consisting of\u00a0Dogfish Head Craft Brewery<\/a>, a production brewery and tasting room<\/a>; Dogfish Head Distilling Co.<\/a>, a production distillery; Brewings & Eats<\/a>, a brewpub and live music venue; Chesapeake & Maine<\/a>, a seafood and cocktail spot; and the Dogfish INN<\/a>, a beer-themed, canal-front hotel. For more about Dogfish Head, please visit\u00a0www.dogfish.com<\/a> or follow the brand on social media<\/a>.<\/p>\n