{"id":79303,"date":"2024-04-25T14:41:06","date_gmt":"2024-04-25T14:41:06","guid":{"rendered":"https:\/\/pakistaninewspaperlist.com\/news\/audience-intelligence-company-tunnl-announces-reach-frequency-linear-tv-measurement-solution\/"},"modified":"2024-04-25T14:41:06","modified_gmt":"2024-04-25T14:41:06","slug":"audience-intelligence-company-tunnl-announces-reach-frequency-linear-tv-measurement-solution","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/audience-intelligence-company-tunnl-announces-reach-frequency-linear-tv-measurement-solution\/","title":{"rendered":"Audience Intelligence Company Tunnl Announces Reach & Frequency, Linear TV Measurement Solution"},"content":{"rendered":"
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ARLINGTON, Va., April 25, 2024 (GLOBE NEWSWIRE) — Tunnl, a leading provider of AI-powered audience intelligence, introduces Reach & Frequency, an unprecedented solution for audience-based linear TV exposure measurement and optimization. The new solution enables advertisers to achieve wider, unduplicated reach among their target audience across all channels at a local and national level.\u00a0<\/p>\n

“It’s increasingly difficult to reach saturation in many markets, especially in a condensed time frame. And, even when you do, ad exposure is unbalanced,\u201d says Sara Fagen, Tunnl\u2019s Co-founder & CEO. \u201cBuying 1000 points does not mean you will reach 100 percent of your audience ten times; some people will see the ad 75 times, while some never see it. Media fragmentation has only exacerbated this challenge.\u201d<\/p>\n

Reach & Frequency empowers brands, agencies, and associations to address under-exposure and oversaturation in their campaigns before it can lead to budget waste or diminished impact.<\/p>\n

Overview of Tunnl\u2019s Reach & Frequency Solution<\/strong><\/p>\n

Within Tunnl\u2019s audience intelligence platform, the Reach & Frequency solution measures impressions, reach, and frequency on linear TV and enables advertisers to continuously optimize their campaigns by retargeting exposure-based audiences across linear, streaming, and digital channels.\u00a0<\/p>\n

Local, on-demand insights on the unduplicated reach and average frequency of linear campaigns can be analyzed by media market, advertiser, and advertising creative for a granular exploration of your\u2014and your competitors\u2019\u2014campaign impressions among target audiences. Advertisers can build exposure-based audiences in minutes and retarget them to achieve incremental reach of their entire audience on and beyond linear TV.<\/p>\n

Reach & Frequency empowers brands, agencies, and associations to quantify and alleviate exposure imbalances caused by media fragmentation and a points-based linear buying model.\u00a0<\/p>\n

In addition to actionable audience intelligence for campaign planning, Reach & Frequency modernizes linear TV campaign measurement and delivers continuous, autonomous optimization opportunities for cross-channel advertisers.\u00a0<\/p>\n

Reach & Frequency Capabilities & Highlights:<\/strong><\/p>\n