{"id":77353,"date":"2024-03-31T00:40:06","date_gmt":"2024-03-31T00:40:06","guid":{"rendered":"https:\/\/pakistaninewspaperlist.com\/news\/pixalates-february-2024-ad-fraud-research-on-global-ctv-app-spoofing-for-roku-amazon-fire-tv-samsung-smart-tv-and-apple-tv-4-6-of-ctv-traffic-is-spoofed-espn-fubo-among-most-spoofed-a\/"},"modified":"2024-03-31T00:40:06","modified_gmt":"2024-03-31T00:40:06","slug":"pixalates-february-2024-ad-fraud-research-on-global-ctv-app-spoofing-for-roku-amazon-fire-tv-samsung-smart-tv-and-apple-tv-4-6-of-ctv-traffic-is-spoofed-espn-fubo-among-most-spoofed-a","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/pixalates-february-2024-ad-fraud-research-on-global-ctv-app-spoofing-for-roku-amazon-fire-tv-samsung-smart-tv-and-apple-tv-4-6-of-ctv-traffic-is-spoofed-espn-fubo-among-most-spoofed-a\/","title":{"rendered":"Pixalate\u2019s February 2024 Ad Fraud Research on Global CTV App Spoofing for Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV: 4.6% of CTV Traffic is Spoofed &#8211; ESPN, Fubo, Among Most-Spoofed Apps"},"content":{"rendered":"<div id=\"main-body-container\" itemprop=\"articleBody\">\n<p>LONDON, March  28, 2024  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=2NcceHT2d62hVAscwWxZS9tOZvsE3ZRY1txwXMtSz3uzKIhwUk6cP8onDzCA102KrkhD_WWchgpuV-LOYs2z5A==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Pixalate\">Pixalate<\/a>, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the February 2024 Connected TV (CTV) App Spoofing Reports for <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Ip-zKqOVKY4L1Emyg0d9K_8GfyZUKhP_nbfOUENlte4boARCGLJwGWIYUclbkHHhAQssknPPDuZMGVGuourxfA==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Roku<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Ngt9UPc4ABrBTkp3alINuOL3XitAsxWAYg2g9domw5pAL2WAZD9Pd21iJElrRc7AGbEIZ__Xz0alNK_7aEbbpA==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Amazon Fire TV<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=yaMudld74KqWDqo2F5sUFhl_IjBC-QrqXsAnyLvF3csLsn1PvOdUKMGGxnkdrt34qng7c60wR36mBtPiCP2ZUw==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Samsung Smart TV<\/u><\/a>, and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Wqdp6pKtgehT4HJ1uGxkJqkBSVN8NkxDzsO0oHtuAbOhLRixkfHDeeIHkPcjGbkGyOMuBjnvIJju9WuynhvNfw==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Apple TV<\/u><\/a>.\u00a0<\/p>\n<p>This report covers CTV App Spoofing numbers in February 2024 on apps found in the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores. For background information, methodology and definitions related to CTV App Spoofing, please visit our inaugural <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=AO7WlhD6huZo-Ww6qgty76wAoFkenhHwzXvmYfKLNgGQn8_dwY2Y2PojIjJIJ4MANj6RV1uT3ccWUx8a_xJiScjLA7nYWPuVw3r8-jFYYXoAyDIKFhND88oc9mqXicRyL04ozMforqQ4uXyadMZLjg==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"CTV App Spoofing Report\">CTV App Spoofing Report<\/a> and view the FAQs there.<\/p>\n<p><strong>Global Open Programmatic CTV App Spoofing Numbers: February 2024<\/strong><\/p>\n<p>Pixalate\u2019s data science team found that 4.6% of global traffic in CTV was \u201cspoofed\u201d in February 2024. The breakdown by platform is as follows:\u00a0<\/p>\n<ul>\n<li>  Roku: 2.8%  <\/li>\n<li>  Amazon Fire TV: 10.1%  <\/li>\n<li>  Samsung Smart TV: 3.4%  <\/li>\n<li>  Apple TV: 4.6%  <\/li>\n<\/ul>\n<p>Fraudulent actors can utilize app spoofing &#8211; a form of invalid traffic (IVT) &#8211; to misrepresent the true origin of the traffic. For example, a fireplace screensaver app may masquerade as \u201cESPN\u201d to lure advertisers. (See Pixalate\u2019s <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=lDfyOwIu8bkH4OfEJORHGx3VNB9Elp-VKXMvgxxJeoSao8cyR6Zw7mMrNsOpuASPKZdgHADBnWbAL7C9cwRDdPxM8x4E5Tu1f8YdN_-Syw4UZV0wBR2UrFJtfyzKb17RJUiVwUBspx3ukpO8qNPCEw==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>\u2018Monarch\u2019<\/u><\/a> CTV ad fraud scheme discovery for an example.)<\/p>\n<p><strong>Top 10 Roku CTV apps with the highest volume of spoofed impressions in February 2024<\/strong><\/p>\n<p>1. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=0M8L9navdzf06-JoWVL08Nq5cN8UBic7JgsFLqZTM87j3n6tGvYjjCBHRvLu6qBHcUVYDo3bBvv2nb1tu50YY8tzwoTIGm0aiDR_8mrhQAgu9iiGBFF9R23FpPUXSbhvl6c7Xpd7efVgWJcv5H750A==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Classic Movies Plus &#8211; Free<\/u><\/a> (13%)<br \/>2. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=s2OCVtAUVw6JernKsMU4F3FLAoltqj25693tY3Ki4MTV1xCJmf6P84IGspOUtGGTle21MMb1dVee1ZYvNZNEiR5SqMLT9OZWqxJjyU7kv9UiykWnsf9_j-xfmadgKt1_\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Joycraft<\/u><\/a> (50%+)<br \/>3. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=e6UYf1pQSL_VwWtYe_lG5Z9kkRXwq-KVrALfx6LfN8NWX_nYF-l21sD2Gub_dUdwuOFCoiFtTkorTufxV36rXFKvNit-JqnVbyvesx78Asaecq-czCdlppx780NoZ3UISJh-YWlkQ1XTi9LnW4codg==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>How to Travel<\/u><\/a> (50%+)<br \/>4. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=8BUL9anruPT-TIymj-ZorMJZ2xZOJJzdIVYdr5avIQDZJSooSxrsG2muvAoCTMWQCmua-ZY2ve_Fr15EeEX1BeH0YFGzGhIdGh4FX0TLC1odbU-qPZBOalJEKhYlUm0XcZOUBXKWkoeAf6wEMXXzgw==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Getreel Fireplaces<\/u><\/a> (50%+)<br \/>5. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=4v8LGjcFhk4gvj4BEgvRU4kVu1I2ZBdjKC_UUlwGUB3tc4O1Pciab-Jfst6gyDnZDB-vA6Zh2L3H691V8pWDsvygQHPp1_8vco0YxWF20Jct4oJeLH-7CUwCIeJRRvkw\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Tastyland<\/u><\/a> (50%+)<\/p>\n<p><strong>Top 10 Amazon Fire TV CTV apps with the highest volume of spoofed impressions in February 2024<\/strong><\/p>\n<p>1. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=GLmO9hOy1M0nobsisvWOtIfxlI9hh4X1Bjh6Q086I7Mklv1mB5_Q44q-GePkzuaDrIChwbBU46aN_oqDwfD_cjfcepV2PCLxkh5hkS1q63KVw2M9XGvUtpta-wUQiOaslLh_JrWhtOqJStsukCVfKNdP4LBH-9Exv_g4RogVOf-LHSTsTpVer0vKFy35FQ-WGXhAlThSzF2ldsSZgA11Rw==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Fubo: Watch Live TV &amp; Sports, Shows, Movies &amp; News<\/u><\/a> (46%)<br \/>2. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=dOwoHGFT_aI1sFYY4NN33cqHi77W7gVCPk1pPNmnVHgDeMdn9if57tkKDgliE7mohUc86qIFUO_luhQNwkH3meHUPYtzKwEcoWrI3Lww6tyXN7-JbVL5FXilvi5ni1Hyjfy0o_qyCesKEc6X6jsBOwbb3T_iyN1cnxQrjHUFWBY=\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>TVBAnywhere North America<\/u><\/a> (50%+)<br \/>3. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=YegGbiC6RSgZ7uNP_9Hf1TfsOM7plTkMCqEF_FqxcmvqApBKMxcnZ5nb10VlgLQRtki8EhGT7gnmNdOhDC8WjD09GkN91ttRIk8LzOl1OCYJmG2Uc5FsIW6K6pJdHISOAguNvx_HOibXGd1xHJtKwQdlARinhFE-n_q49y3FH1IKFIF1jzzZd3mgaK4GiNRdLm0Qd4s_o6bWGQAvWwQ9X66A3E1GQJF7YvWYxzvP1Ks=\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>FOX Sports: Stream live MLB, NFL, Soccer and more. Plus get scores and news! <\/u><\/a>(11%)<br \/>4. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=osFep6JuEvxpxrLXoaPiaEcJ6JzZ5lzSKp1SoeuqMMGpqASNJ_v7sAjp1FWUTD_X8W5N8vTtz891WfE7h0iZ6cgHjkIImogFflHloFZRi8xeIvjtsRo42h0agJcsmcCVPoXn3V4ROKRHC8pWgUNY1w==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>ESPN for Fire TV<\/u><\/a> (12%)<br \/>5. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=nGqXbkRl5UKyVD4wwms0mF5xdRFPNW6Q0zXCoaV2--8Z-VrwfNjYE5AowntqfGpJlKOMnyapH0yXMFLZ1SubmGT1gRy-2Ni6ptDrd7qQI9Dzt2kWt-Q8eAGQq60xR2azut8ZfmNuaE2IoJh10LaAhw==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>HGTV GO<\/u><\/a> (12%)<\/p>\n<p><strong>Top 10 Samsung Smart TV CTV apps with the highest volume of spoofed impressions in February 2024<br \/><\/strong><\/p>\n<p>1. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=XRmLI4sHsuI84YYx0-4v4hGH8F531DaO76tKPwIittvUP71Oh8iz3mscDZVhXJRs4KfuHVaU0uaWcXhRa0WAAJdvcDSsH0HLYzVeaNN7L_DK3rVS3rpVKQhOZXo0TBEc9SknFIP8tdytSP6CmRA88Q==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>ESPN<\/u><\/a> (14%)<br \/>2. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=BeFvk6SYwRFbYxctz6IOFJFOeSnRBs8q4f6-DV-NGNqgzmrJuenkDppaYEPD2ccmQYEzDqHrrQoia1DtaC3rqiXlSjPK71dSaQCVdH9cnsqG5a_olssFUqya8Euz0KvcahalRDqj_f5Ir-03jMJH5g==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Xumo Play<\/u><\/a> (10%)<br \/>3. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=yRRVTbyuKzo5yks7sMT_dprpOPJsjOPMgkaBnp3h88Vk3JQ1cr-sgl2o0-cq-6R5pl-KiGYpLjaUopMXHQmWq1JuCqVpDBuMgLkma2nkeWWd5q7SVbOA8tHBB_I1z3H3GIew59O2O6-rM-wtM-ytDw==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>The Weather Channel<\/u><\/a> (17%)<br \/>4. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=2vyqNHE1K5p_Lpd-_pER9mOWsKQN-gETcecei9c0wQ1MSKccgA4jdYTbnH_OmceB42iU09D0TGhTrquiPt332MRcr2PoycwVqxSdo1uywwDbjOh8SWAuiTmvl9_IB04SThlczqe14abBfOcDna-ddg==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>WeatherNation<\/u><\/a> (43%)<br \/>5. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=AD7SnLLqsCixLvxF-PxHPJskxAZg2fuOKeRBPJ-0MqlRxy9ej3eoUs-8_6x_hjjwlb2BbzC9U-8TQ-7kqAx0YABmaAoWYjEiU2QpWKWKMKK371gvILHspJ9TSB6ZbWkxa50gAgDmLtshlAFbolsPdA==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>OnDemandKorea<\/u><\/a> (50%+)<\/p>\n<p><strong>Top 10 Apple TV CTV apps with the highest volume of spoofed impressions in February 2024<\/strong><\/p>\n<p>1. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=KWM5onrYgMMb-Pg-TJ76622Z-M2hP25n_XycIMI3NzZ8tInwoN3LyAqkAcixVupExetW5oF4IUlO1Dkt98xRk6F9T7TsiCY2GIxIdLGntIzLO7xIIGTkP3n3djGTH_EoXZjzOXxU-FjsYSgh1ZBV0XpX6CtvG98GklN_WfZHzvc=\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Nat Geo TV: Live &amp; On Demand<\/u><\/a> (13%)<br \/>2. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=uDvOsRVwnLGY33wbSHC9NaLDhdzUd69pfFzpoDjBbPnNKS9iCE7_SG4gbT5x403agHh1RsmumD5UYEn9vxNx6Sp3rx2r9-zitO72eLh3T0JhRvqtLtlAMHyBCR5g3epV\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>ABC 7<\/u><\/a> (20%)<br \/>3. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=PM3RG6N8XW8Utlp-6YvfEqalp7MVu4OFYAFCniEBSA4SzRsxJmfts0qOy4vIPyiJkfQETNT_Lwto1QmyX48RvNX_RAXWCcLPauul2CBKxynbk5OeDf4eI4JKBy_DAwx8721jx_qlh4E3qGrUruqTmA==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Univision Now<\/u><\/a> (19%)<br \/>4. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=QkxOqu5TnHmx1rcQj69LpxozNBLnaGcj6wQI_uK_nmpMtCPi9zrX9bnOABgOg1LphgHgEwyyGrXX8l0dRXiXIp2dNIf6YbfDfV7gSdcNYiMYd4bO3HY5D8_Di2IERNieNj3Sbvw7dRdiYgnij3cpjVj6nnMEZdexAiZbp7KJVbo=\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Cineverse &#8211; Stream Movies &amp; TV<\/u><\/a> (20%)<br \/>5. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=O8aprnrw-wra_b3D6c4oOHDYL-YK35xLeJsuGT0aO3-g9G-zWKOc2PpM_4BY2LrrFlTjc1BesMcieJhmtajbkKBbW8ka66y8tkDdyXyHJVITfYUSXjcb9wKc8Oy98r8ahf83dADi8ILYZtZWPBnnYAwJQfuz6qJ9Y03MFtJtWV4=\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>ABC 10 News San Diego KGTV<\/u><\/a> (19%)<\/p>\n<p><strong>Download Pixalate\u2019s CTV App Spoofing Reports Per Platform<\/strong><\/p>\n<p>Download to see more apps &#8211; the top 15 per platform &#8211; with the highest volume of spoofed impressions in February 2024.<\/p>\n<p><strong>Methodology<\/strong><\/p>\n<p>To compile this research, Pixalate\u2019s data science team took the following steps:<\/p>\n<ol>\n<li>  Identify \u201cHighly Impacted\u201d CTV apps: On each respective platform, Pixalate identified apps with the highest rate of spoofed traffic (e.g., the percentage of all traffic purporting to come from the app that does not actually come from the app). In the context of this research, \u201cHighly Impacted\u201d apps are apps that have an app spoofing rate of 10%+ or apps that have an app spoofing rate in excess of 90% of other apps on a given platform, whichever rate is lower.  <\/li>\n<li>  The \u201cHighly Impacted\u201d apps are then ranked by volume of spoofed impressions.<\/li>\n<\/ol>\n<p><strong>About Pixalate<\/strong><\/p>\n<p>Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate\u2019s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT). <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=7qq-M2tSAVDmhDf6vGYHzOle1Phtbnw0whu_KeUmG2fKSQ27OSKmHQdhTvQlOeDeVCxO0x058p_iryB-muleU2LDnLGDcczbQKdXA11gsHg=\" rel=\"nofollow noopener\" target=\"_blank\" title=\"www.pixalate.com\">www.pixalate.com<\/a><\/p>\n<p align=\"justify\"><strong>Disclaimer<\/strong><\/p>\n<p><em>The content of this post, and the App Spoofing Report (the \u201c<\/em><em>Report<\/em><em>\u201d), reflect Pixalate\u2019s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Pixalate\u2019s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this post nor the Report are intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings and apparent trends in the time period studied. Per the <\/em><em><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=B4lnUeTQY3CRbbEzfII_GHuD1OsOBrCCdN0CLbi9GhPW8IO_0nrXd64FVknLzayvcfV9hv9Zl_X-_mcMb20_59tUI3VJwuBYi3ZI8iRrifDL9npkKqOcSBYNWsmvNCiIDE28ngtL-SdywsdBhHrW2bQ0bP0V8gJM_C27P9HLpS_TZdsLY7BSXDj5HE43NYIz\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>MRC<\/u><\/a><\/em><em>, \u201c&#8217;Fraud&#8217; is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the <\/em><em><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=OY0hjBFg9FKuYc3FHkToWLTWNzL0o9SaZOIW3rzohSTyhOto1_W4HBQbSllJdEUGQyjUSmLSRNxPYtPYt-_7Z6dupZjZvMg0yWRW3KgeJVq8JbiK2yPh-h_JcI5K7AXVnS92MJ8erCqix6EBwM35jgdQk9gPLQqp7psUuHkakAg=\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>MRC<\/u><\/a><\/em><em>, \u201c\u2018Invalid Traffic\u2019 is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.\u201d<\/em><\/p>\n<pre\/>\n            <\/div>\n","protected":false},"excerpt":{"rendered":"<p>LONDON, March 28, 2024 (GLOBE NEWSWIRE) &#8212; Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the February 2024 Connected TV (CTV) App Spoofing Reports for Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV.\u00a0 This report covers CTV App Spoofing numbers in February [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":77354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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