{"id":73871,"date":"2024-03-21T21:45:06","date_gmt":"2024-03-21T21:45:06","guid":{"rendered":"https:\/\/pakistaninewspaperlist.com\/news\/pixalate-releases-q4-2023-ad-fraud-research-on-global-ctv-device-spoofing-for-roku-and-amazon-fire-tv-google-adexchange-freewheel-magnite-sold-the-most-spoofed-device-ads\/"},"modified":"2024-03-21T21:45:06","modified_gmt":"2024-03-21T21:45:06","slug":"pixalate-releases-q4-2023-ad-fraud-research-on-global-ctv-device-spoofing-for-roku-and-amazon-fire-tv-google-adexchange-freewheel-magnite-sold-the-most-spoofed-device-ads","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/pixalate-releases-q4-2023-ad-fraud-research-on-global-ctv-device-spoofing-for-roku-and-amazon-fire-tv-google-adexchange-freewheel-magnite-sold-the-most-spoofed-device-ads\/","title":{"rendered":"Pixalate Releases Q4 2023 Ad Fraud Research on Global CTV Device Spoofing for Roku and Amazon Fire TV: Google AdExchange, FreeWheel, Magnite Sold the Most Spoofed-Device Ads"},"content":{"rendered":"<div id=\"main-body-container\" itemprop=\"articleBody\">\n<p>LONDON, March  21, 2024  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=fsoHu2_YiOfHIKSCFVIXLK4iVoJ4Il5TlkFN4hfIX_mWHIb924D_OXsYXsra2zGmNg4qDzdmA1EGRVi6Zf3rSg==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Pixalate<\/u><\/a>, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released its Q4 2023 CTV Device Spoofing Reports: <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=u9er78ykkD69DHp3fmQtjGWZiW2E-F_G1nm5UxMlyZA9ok7st6XGdBRwRhkojizS9TU0H2lHoUVSrg9Qn9qsbw==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Roku\">Roku<\/a> and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=XEXM0DSwrzFGfGFx3lgvpXSH6CC23QdKa4XP3HYwcRvmHTZEm07MC90Ipy54rEzXXkNDuaqkrQZDZY23gOg11w==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Amazon Fire TV\">Amazon Fire TV<\/a>. Its findings expose the frequency with which non-Roku and non-Amazon CTV devices impersonate Roku or Amazon devices, respectively, in the open programmatic advertising ecosystem. <\/p>\n<p>Pixalate\u2019s data science team analyzed 8+ billion open programmatic advertising transactions on Roku (7B+) and Amazon Fire TV (1B+) devices to identify trends pertaining to Invalid Traffic (IVT). The report represents data collected between October 1, 2023 through December 31, 2023 (\u201cQ4 2023\u201d).<\/p>\n<p><strong>Key Findings<\/strong><\/p>\n<ul>\n<li>  52% of all spoofed Roku traffic came from non-Roku devices in Q4 2023 (up from 23% in Q3 2023)  <\/li>\n<li>  25% of all spoofed Fire TV traffic came from non-Fire TV devices in Q4 2023  <\/li>\n<\/ul>\n<p align=\"justify\"><strong>Top CTV Apps Impacted by Device Spoofing in Q4 2023<\/strong><\/p>\n<p><strong>Roku<\/strong><\/p>\n<ol>\n<li>  <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Qk2OWUg_cqIInOD1PYisCIbgb-oUlDsAfb38go9GSGAPk4ll-5F-BouqSSeHz_ZYit0tnVdgRkUjLdE3RpEZu6RTnLFf4HN9MgK-GH5VIILiBLvlPWbamhUz9BTXcdHC\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Lifetime<\/u><\/a>  <\/li>\n<li>  <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ZWuJe4DaVXDfsrSCOTTSOzfxftF8VqiKjmjJD9uch6unnOnrfEa4lHEAJuO5EqgQwDZQIEPyYvQ3IgXiW5VM_wTFFOiYPeHHBb9YGpXQzv5rdtbmT615y4bcSZTxQnWG\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Hallmark TV<\/u><\/a>  <\/li>\n<li>  <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=KECVgFOXRL8OZAxO3qKTsXmJdVYF6DKWtpjo5aL8vi4DPMyocZJR_aSgxN46vrp6qt0G7EWU38aby7etTFTs40LRoBxWFiSa4mrHQz5SBJ9yTsZj3FAx4p0NMvyTcSGN\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>MLB<\/u><\/a>  <\/li>\n<li>  <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=E6yqZ1khDIJ3GF7KFostLF6Tubj1SlDCpsPvx4L-t5TTKqNDKPY5ndkOXutjqCUeUlM3ahc8rRdlOdHYyTCGqeNsUmuHnquo5E9gRzv-QkG_i4_CPYu4haHNhK5qEMaYilDInyxqIWmhwZ3zAaskXA==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>OnDemandKorea<\/u><\/a>  <\/li>\n<li>  <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=DWHMLolJdbnhiiJc7cCBcoH3sPbXeg4egP7hufmfyDCxf_nzRYpByE0Wc6FgBm2R9am6EcU7WDPZaNXkxnRg91GWhhgbeHbzpdLd8QvtnBIIX672wUxOwVasujotsbgIOHZq38Ik6Ems5cAD3ikq17AMQXN5CIb1iSBKLDfQNZY=\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>TVGratis TV<\/u><\/a>  <\/li>\n<\/ol>\n<p>Download the full <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=NC5ZlHjPHQAGpEMwrJxFvP_IGlEGnUbg1db840ZcsksjT1JzryYiQgmHYI8BUpwOgpGv7IC7WXGOIPbOlcvea69Wnr5AzkCPWthTVc9wm4529sWnVtDZMbhTmenyL-Oz\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Q4 2023 CTV Device Spoofing Report: Roku\">Q4 2023 CTV Device Spoofing Report: Roku<\/a>.<\/p>\n<p><strong>Amazon Fire TV<\/strong><\/p>\n<ol>\n<li>  <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=6KHmmWQmcPqcYjk1SeYLs0KZxIMR13fflnFS5op4oxWg4Ln0lxddvXf3Wqb-LqBxpR-p0pa3trAG82O9grkclVydJtiYP7CmJkbS45bnhmHsLXkvIzJmF5WXMzIoAcFew-IWpIBTroXK0CDNFmQfTqaLCfWh6xEW0cZ5W1sfJEOU03saRYoQudUVxvjze2y3\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Univision App: Univision &amp; Unimas Free<\/u><\/a>  <\/li>\n<li>  <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=vLB1kHKAuxhLKGLhcDSae04PejkYL-WlaBIeSP4X-1QsmlngsYVkOsbY_zML_skK7kZmdq9aIqYcf3Xk43FDqsZ6IhVqzQsr8TI1LjC6XfOxi-J6ZH4TDKnuNKW6LeCOzzvEr2DBscqypbS1K-osWQ==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Fox News<\/u><\/a>  <\/li>\n<li>  <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=M9-E8M82KUiGlTKMEdNgcpwEoGEOHKBovO2AmHX8lVpdjR5vt_JTg6zAjOSxJbzBXDtMDANlgvYgBiaI5j-6Lggu3oDGSE96fAjmTAD_X2Ktm0DFS9I0XFu3fxcs_EMoj51h041K8q0vQ0BlzttG5A==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Pluto TV\u00a0<\/u><\/a>  <\/li>\n<li>  <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=_mI2D_DRTmhslhEUDBAOcmwORTm7dzyFvFxOtemZX_oQRKNJFx5YOtdiRrhHHWwbIU6XwImQQUUpE4IyXDFo-NPDiGwYm_Pu7ubqqmtYIQvyoaY6SCOVXQwbaFn8UEFZGdcfUHKM8En7BAxzejNclQ==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Peacock TV<\/u><\/a>  <\/li>\n<li>  <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=S2IGzJ0Iz717qo6g7IluE1a3nGgUeODsjgIlgQNI_JJRO3diu3tz-Gmo8F0TSlsuhLxb5n_yUa0-ANhcpw4veWAR5xA3f5dhP04s_vh4tLZfcJPuObC0tMD7rq2d25h2fhEg1rt5SmEtM-f5lnEJLg==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>fuboTV<\/u><\/a>  <\/li>\n<\/ol>\n<p align=\"justify\">Download the full <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=NC5ZlHjPHQAGpEMwrJxFvP_IGlEGnUbg1db840Zcsku66cRwUL_3GrHXSZlV8ltB2uLbJSWYCj4y0ZyFa_ZiMSZ8cN1sQ88ZMDb8DQEBomKa-FY6rPQ9syzi6uIzY0G9sl7RVVFhfTQiaILyprIZhA==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Q4 2023 CTV Device Spoofing Report: Amazon Fire TV\">Q4 2023 CTV Device Spoofing Report: Amazon Fire TV<\/a>.<\/p>\n<p align=\"justify\"><strong>Supply-Side Platforms (SSPs) That Sold the Most Spoofed-Device Ads in Q4 2023<\/strong><\/p>\n<p align=\"justify\"><strong>Roku<\/strong><\/p>\n<ol>\n<li>  Google AdExchange  <\/li>\n<li>  FreeWheel  <\/li>\n<li>  Magnite  <\/li>\n<li>  Triton Digital\u00a0  <\/li>\n<li>  PulsePoint  <\/li>\n<\/ol>\n<p><strong>Amazon Fire TV<\/strong><\/p>\n<ol>\n<li>  Google AdExchange\u00a0  <\/li>\n<li>  FreeWheel\u00a0  <\/li>\n<li>  Magnite  <\/li>\n<li>  Connatix  <\/li>\n<li>  Xandr Monetize  <\/li>\n<\/ol>\n<p><strong>CTV Device Spoofing<\/strong><\/p>\n<p>Device spoofing, a form of IVT, uses a device (such as an iPhone) to masquerade as another device (such as a Roku). Fraudulent actors utilize this technique knowing that portraying a Roku or Amazon device entices advertisers to <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=K9Y1ArOUcntSFo5uDfeoMfsreycIki_raYGVsq7ySl9J4Mfl_yv3VIYe_zV9P9zPRZeYl7LfsmX36FOGxxaSF-ccIZ3Jn1mURbeVYQgpQni3yB8dgOglpbYvs6X8A1bBllCFyTCGfWLF1SR2udW0FUQl7PgQVqgCwovC_zSqouM=\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>spend more<\/u><\/a>, believing the ad will be shown on a premium CTV device.\u00a0<\/p>\n<p align=\"justify\">\u201cUsing other devices to spoof this highly-valuable traffic is an increasingly popular tactic that fraudsters continue to use,\u201d said Amit Shetty, VP Product at Pixalate. \u201cEssentially, fraudsters modify the bid stream and other signals to make the bid requests appear as though they are being received from CTV devices.\u201d<\/p>\n<p align=\"justify\"><strong>Download the Reports<\/strong><\/p>\n<p>Download a free copy of the <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=u9er78ykkD69DHp3fmQtjGZukbld5CmZJhyVk_s77wfiJP0HfaXrc2JncCu8DiFIhel2FO5viosqM_SuJ91lCA==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Roku\">Roku<\/a> and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=XEXM0DSwrzFGfGFx3lgvpTIA7ObyIijLLiAkWogwF6piF0mGzVH2Vm4znlT3YP-ZH-zXhM9IAzQpJ_82CKL6iw==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Amazon Fire TV\">Amazon Fire TV<\/a> reports.<\/p>\n<p>Learn more about CTV device spoofing from Pixalate\u2019s original <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=A5qx306CYoBGOOcy0ClM0BmvBPBCqI11fMbyWZH7-IRPCfSnk06tOGfhL_d3HSUCi0_6ni-bWv1keq-34QfKDsBBcJQKkYEhKB60BWgKIM1SyzsxXLQVKZJPedDD4UnlbxZAh7MYLnDrrthRnlmEUg==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>blog post<\/u><\/a>.<\/p>\n<p><strong>About Pixalate<\/strong><\/p>\n<p>Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=TMr_OXMB1bbiLBtEYN7bSBQFkzWxFCjImRIK9WXLI5g43KMBXba7ZsV9QbXNAo--ti_JYV9v2SAi3mnVUuFE6Q==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>pixalate.com<\/u><\/a><br \/><strong>Disclaimer<\/strong><\/p>\n<p><em>The content of this press release, and the Global CTV Device Spoofing Reports (the Report), reflect Pixalate&#8217;s opinions with respect to factors that Pixalate believes may\u00a0 be useful to the digital media industry. Pixalate&#8217;s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.<\/em><\/p>\n<ul id=\"gnw_attachments_section-items\">\n<li>\n        <a target=\"_blank\" href=\"https:\/\/www.globenewswire.com\/Tracker?data=qeXkXd-nlchPZXvwfxPWz01Wm4UqmggOzHkinI962EVZLYqfnQ7OxT-5DX6s-qQQ8wmaiXnbwaRfbDeEUzJV_EflqGU8dTFVpS-nTzyA5LD-KqkvQjwR--fCJjPbakuSu_YPwyhk-fSc7Bx1qeFR26e9S0w3_22YtnmZX8zwB-V6HGS3Ab9_fol8KFyoBpxK-PgvGPq9BKHEV_bJlyirAwDet0_TWRQaf6m3Q2ZNxlY=\" title=\"Top 10 Amazon Fire TV Apps Spoofed Most Often by non-Fire TV Devices\" rel=\"nofollow noopener\">Top 10 Amazon Fire TV Apps Spoofed Most Often by non-Fire TV Devices<\/a>\n      <\/li>\n<li>\n        <a target=\"_blank\" href=\"https:\/\/www.globenewswire.com\/Tracker?data=qeXkXd-nlchPZXvwfxPWz0lhl403W7hSMDgRQ1bseCLiUGe5Q_IWs4Z9vv_9o52NHo3nhCzzi_NudBXGbOs--B0HGVpMZ0fA_-9ixklHEaQIpYPyeoah1DwlRqurvm5HPKYrNsME86lWh0abZF1pd4ht05e_9MnhvaqDIFTQLwK32AeR0Mu4z3nAo6or5YLgy46gjNY9V7ybrK1u8UlIAJ2GYDUWvTJ8Gxp532MwZZc=\" title=\"Top 10 Roku Apps Spoofed Most Often by non-Roku Devices\" rel=\"nofollow noopener\">Top 10 Roku Apps Spoofed Most Often by non-Roku Devices<\/a>\n      <\/li>\n<\/ul>\n<pre\/>\n            <\/div>\n","protected":false},"excerpt":{"rendered":"<p>LONDON, March 21, 2024 (GLOBE NEWSWIRE) &#8212; Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released its Q4 2023 CTV Device Spoofing Reports: Roku and Amazon Fire TV. Its findings expose the frequency with which non-Roku and non-Amazon CTV devices impersonate Roku or Amazon devices, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":73872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/ml.globenewswire.com\/Resource\/Download\/d61f6d6f-c66c-49f5-b240-14dd719b3776","fifu_image_alt":"","footnotes":""},"categories":[208],"tags":[],"class_list":["post-73871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-globenewswire"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/posts\/73871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/comments?post=73871"}],"version-history":[{"count":0,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/posts\/73871\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/media\/73872"}],"wp:attachment":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/media?parent=73871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/categories?post=73871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/tags?post=73871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}