{"id":65918,"date":"2024-02-29T19:19:01","date_gmt":"2024-02-29T19:19:01","guid":{"rendered":"https:\/\/pakistaninewspaperlist.com\/news\/ipg-forges-first-to-market-partnership-with-adobe-to-revolutionize-content-creation-for-brands-and-marketers\/"},"modified":"2024-02-29T19:19:01","modified_gmt":"2024-02-29T19:19:01","slug":"ipg-forges-first-to-market-partnership-with-adobe-to-revolutionize-content-creation-for-brands-and-marketers","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/ipg-forges-first-to-market-partnership-with-adobe-to-revolutionize-content-creation-for-brands-and-marketers\/","title":{"rendered":"IPG Forges First-to-Market Partnership with Adobe to Revolutionize Content Creation for Brands and Marketers"},"content":{"rendered":"
\n

IPG Engine is the First Integrated Marketing Platform Powered by Adobe GenStudio, Using AI and Data to Automate and Scale Creative Content<\/strong><\/p>\n

Adobe to Leverage Acxiom Data and Identity Products to Enrich its Customer Profiles and Audience Creation Capabilities<\/strong><\/p>\n

New York, NY, Feb. 29, 2024 (GLOBE NEWSWIRE) — Interpublic Group<\/u><\/a> (NYSE: IPG) announced a global partnership with Adobe to power content creation and activation across the company\u2019s operations. IPG is the first company to integrate Adobe GenStudio \u2013 which enables brands to speed up content ideation, creation, production and activation through generative AI \u2013 into its own marketing technology platform. <\/p>\n

IPG\u2019s engine streamlines and automates the end-to-end customer experience, helping brands find better ways to engage, convert and retain audiences through paid, owned and earned channels and on an individual level. Adobe GenStudio powers the content supply chain within the IPG engine, harnessing the combined capabilities of Adobe Workfront, Adobe Experience Manager, Adobe Express, Adobe Firefly, Adobe\u2019s family of creative generative AI models, and Frame.io. Within the IPG engine, IPG deploys proprietary Acxiom data and identity products to create a more accurate picture of consumers and more authentic connections with brands. The IPG engine also leverages investments that marketers are already making in marketing technology and media to integrate customer intelligence across the content engagement landscape. <\/p>\n

By uniting top-tier partner technology with proprietary data, IPG\u2019s engine supercharges content, experiences, and commerce, at scale. The IPG engine is being deployed across the entire IPG portfolio, and offers combinations of content lifecycle support with creation, curation, assembly, personalization, and measurement, empowering every marketing discipline and client team to deliver exceptional results with efficiency for brands. <\/p>\n

This partnership with Adobe underscores IPG’s commitment to innovation, demonstrating significant investments in data, technology, and AI. “Marketers today are looking to accelerate personalized connections with consumers, with an audience and commerce-led approach to every engagement. This new partnership with Adobe takes our capabilities to a new level. We\u2019re deploying a unified operating system across our entire portfolio, fueled by data and audience insights, to craft content strategies that enhance human creativity with ethically sourced gen AI,” said Philippe Krakowsky, CEO of IPG. <\/p>\n

At the heart of this collaboration is the integration of Adobe’s GenStudio into IPG\u2019s marketing technology platform. \u201cBrands are struggling to meet the growing demand for digital content, particularly now that consumers rightly expect experiences to be personalized to their individual tastes and preferences and delivered in real-time,\u201d said Anil Chakravarthy, President, Digital Experience Business at Adobe. \u201cBy leveraging Adobe GenStudio, IPG is bringing together comprehensive, best-in-class creative and digital marketing capabilities, fueled by generative AI, with IPG Engine to deliver its clients true content velocity at the speed of social.\u201d<\/p>\n

Adobe and Acxiom are mutually focused on delivering improved customer value through their data and identity products\u2014unlocking value for clients by anchoring personalization in comprehensive customer insights. To accelerate this effort, Acxiom\u2019s data and identity products will be leveraged to enrich the underlying capabilities of Adobe Experience Platform and Adobe Real-Time Customer Data Platform\u2014enhancing everything from AI-driven audience creation to identity resolution.<\/p>\n

\u201cBy harnessing Acxiom’s rich data resources, we\u2019re able to amplify Adobe’s AI tools, enriching customer data profiles and delivering unparalleled insights for enhanced personalization, improved engagement, and superior outcomes. Our operating system transforms the way brands and marketers approach customer experiences, whether it\u2019s for information, entertainment, or shopping. We\u2019re excited to bring this offering to our clients and drive actionable growth for their businesses,” shared Jayna Kothary, Chief Solutions Officer, IPG.<\/p>\n

# # #<\/p>\n

About Interpublic<\/u>
Interpublic (NYSE: IPG) (www.interpublic.com<\/u><\/a>) is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Home to some of the world\u2019s best-known and most innovative communications specialists, IPG global brands include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative, IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann, Mediahub, Momentum, MRM, MullenLowe Global, Octagon, R\/GA, UM, Weber Shandwick and more. IPG is an S&P 500 company with total revenue of $10.89 billion in 2023.<\/p>\n

# # #<\/p>\n

Contact Information<\/u>
Tom Cunningham
(Press)
(212) 704-1326<\/p>\n

Jerry Leshne
(Analysts, Investors)
(212) 704-1439<\/p>\n

\n <\/div>\n","protected":false},"excerpt":{"rendered":"

IPG Engine is the First Integrated Marketing Platform Powered by Adobe GenStudio, Using AI and Data to Automate and Scale Creative Content Adobe to Leverage Acxiom Data and Identity Products to Enrich its Customer Profiles and Audience Creation Capabilities New York, NY, Feb. 29, 2024 (GLOBE NEWSWIRE) — Interpublic Group (NYSE: IPG) announced a global 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