{"id":58190,"date":"2024-02-09T18:59:06","date_gmt":"2024-02-09T18:59:06","guid":{"rendered":"https:\/\/news.pakistaninewspaperlist.com\/pinterests-weak-forecast-signals-intense-competition-the-express-tribune\/"},"modified":"2024-02-09T18:59:06","modified_gmt":"2024-02-09T18:59:06","slug":"pinterests-weak-forecast-signals-intense-competition-the-express-tribune","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/pinterests-weak-forecast-signals-intense-competition-the-express-tribune\/","title":{"rendered":"Pinterest’s weak forecast signals intense competition | The Express Tribune"},"content":{"rendered":"
\n

Pinterest\u00a0forecast first-quarter revenue largely below Wall Street estimates on Thursday, a sign that it faces tough competition from larger social media players even as the digital advertising market stabilizes.<\/p>\n

However, shares of the San Francisco, California-based company, which were down more than 9%, pared losses in extended trading after CEO Bill Ready announced an ad integration deal with Google.<\/p>\n

The deal, which will let Pinterest serve ads via Google’s Ad Manager, will help monetize several unmonetized international markets, Ready added.<\/p>\n

Last year, Pinterest partnered with e-commerce giant Amazon.com, which analysts had said would drive material advertising spend on its platform this year.<\/p>\n

“Third-party ad demand is scaling as we anticipated … and we are now seeing it contribute to our growth this quarter,” Ready said.<\/p>\n

Pinterest faces competition from the likes of TikTok and Meta Platforms-owned\u00a0Facebook and Instagram, which have become the go-to platforms for advertisers in an uncertain economy because of their more extensive user base and higher engagement for targeted ads.<\/p>\n

“Pinterest\u2019s solid but unspectacular Q4 numbers should see some scrutiny from the market, which saw Meta blow out expectations just last week,” Jeremy Goldman, Insider Intelligence analyst, said.<\/p>\n

Ad spending in the shopping category, typically one of the large advertisers in the holiday quarter, grew by less than 1% sequentially, market intelligence firm Sensor Tower told Reuters on Tuesday.<\/p>\n

Ad spend from software and gaming categories in the U.S. saw sequential increases of 34% and 22%, respectively, in the fourth-quarter for Pinterest, Sensor Tower added.<\/p>\n

Global monthly active users (MAUs) on Pinterest, which lets users create online pinboards, rose by 11% to 498 million in the fourth quarter compared with estimates of 484.5 million.<\/p>\n

Pinterest posted revenue of $981.3 million for the fourth-quarter ended Dec. 31, missing estimates of $990.6 million.<\/p>\n

Excluding items, the company earned 53 cents per share, beating estimates of 51 cents.<\/p>\n

\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Pinterest\u00a0forecast first-quarter revenue largely below Wall Street estimates on Thursday, a sign that it faces tough competition from larger social media players even as the digital advertising market stabilizes. However, shares of the San Francisco, California-based company, which were down more than 9%, pared losses in extended trading after CEO Bill Ready announced an ad […]<\/p>\n","protected":false},"author":2,"featured_media":58191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/i.tribune.com.pk\/media\/images\/facebook_share_image1660289550-0\/facebook_share_image1660289550-0.jpg","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-58190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/posts\/58190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/comments?post=58190"}],"version-history":[{"count":0,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/posts\/58190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/media\/58191"}],"wp:attachment":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/media?parent=58190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/categories?post=58190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/tags?post=58190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}