{"id":46931,"date":"2024-01-12T09:25:06","date_gmt":"2024-01-12T09:25:06","guid":{"rendered":"https:\/\/news.pakistaninewspaperlist.com\/kepler-analytics-launches-ability-to-measure-surrounding-store-traffic\/"},"modified":"2024-01-12T09:25:06","modified_gmt":"2024-01-12T09:25:06","slug":"kepler-analytics-launches-ability-to-measure-surrounding-store-traffic","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/kepler-analytics-launches-ability-to-measure-surrounding-store-traffic\/","title":{"rendered":"Kepler Analytics Launches Ability To Measure Surrounding Store Traffic"},"content":{"rendered":"
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SUNRISE, Fla. , Jan. 12, 2024 (GLOBE NEWSWIRE) — Kepler Analytics<\/a>, the in-store traffic analytics provider that\u2019s challenging the way retailers think about people counting, introduced a new metric to its Exterior Traffic Toolkit today, Surrounding Active Shoppers. The disruptive metric allows retailers to measure and grow their share of active shoppers headed into their stores compared to their competition.<\/p>\n

Surrounding Active Shoppers enables retailers to calculate their share of traffic in stores within a 150-foot radius. Retailers can understand the total traffic opportunity for the store and view how many shoppers are captured and converted into their stores relative to nearby competitors. When combined with other metrics in Kepler\u2019s Exterior Traffic Toolkit, including Passer-by Traffic and Shopfront Conversion, retailers have a clear picture of how they are attracting and converting potential shoppers.<\/p>\n

\u201cResearch shows 30 percent of shoppers make unplanned purchases and store visits during each shopping trip,\u201d said Tom Gleeson, CEO of Kepler Analytics. \u201cThis leaves a huge opportunity for retailers to win discretionary spend. The Surrounding Active Shoppers metric allows retailers, for the first time, to truly understand and capitalize on the total audience of their stores, and understand their competitive position.\u201d<\/p>\n

Key benefits of the metric, include:<\/p>\n