{"id":46195,"date":"2024-01-10T14:34:06","date_gmt":"2024-01-10T14:34:06","guid":{"rendered":"https:\/\/news.pakistaninewspaperlist.com\/pcb-auctions-off-psls-broadcasting-rights-for-2-years-in-record-deal\/"},"modified":"2024-01-10T14:34:06","modified_gmt":"2024-01-10T14:34:06","slug":"pcb-auctions-off-psls-broadcasting-rights-for-2-years-in-record-deal","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/pcb-auctions-off-psls-broadcasting-rights-for-2-years-in-record-deal\/","title":{"rendered":"PCB auctions off PSL\u2019s broadcasting rights for 2 years in \u2018record\u2019 deal"},"content":{"rendered":"<p><\/p>\n<div dir=\"auto\">\n<p>The Pakistan Super League\u2019s (PSL) broadcasting rights for the next two years have been auctioned for the \u201chighest\u201d amount in the league\u2019s history, according to Zaka Ashraf, the head of Pakistan Cricket Board (PCB) Interim Management Committee.<\/p>\n<p>\u201cThe bidding for the PSL broadcasting rights has seen an increase of Rs3 billion more this time, which is the highest in the league\u2019s history,\u201d Ashraf said in a press conference today in Lahore without mentioning the exact figure.<\/p>\n<p>In 2021, the PSL\u2019s previous two-year broadcasting <a href=\"https:\/\/www.dawn.com\/news\/1666393\">deal<\/a> had fetched the PCB Rs4.35bn. It means that if the Rs3bn reported by Ashraf are added to the previous deal\u2019s figures, the current deal could be worth a staggering Rs7.35bn or around $26m.<\/p>\n<figure class=\"media  w-full  w-full  media--stretch  media--embed  \">\n<p><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Live - Chairman PCB Management Committee Zaka Ashraf&#039;s Press Conference at GSL\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tghzljRejGI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<\/figure>\n<p>Sharing details about the bidding process, PSL Commissioner Naila Bhatti said that the sale of domestic broadcast rights for PSL within the Pakistani territory took place on Tuesday.<\/p>\n<p>\u201cIt was a positive day for the PCB yesterday as we successfully concluded the domestic broadcast rights deal for PSL season 9 in Pakistan,\u201d she added.<\/p>\n<p>As you know the economic situation of Pakistan is concerning, but the PSL brand has grown so much and it has the power to fetch impressive price value for its brand, she said.<\/p>\n<p>Bhatti disclosed that there were four bidders, namely <em>Geo Sports, Tower Sports, PTV Sports, and ARY Sports<\/em>, with <em>ARY Sports<\/em> emerging as the frontrunner with the highest bid during the second round. She noted, \u201cARY elevated its bid by 47-48 per cent compared to the last bidding cycle.\u201d The board official, however, did not share the bidding amount.<\/p>\n<p>She highlighted that a significant portion of the revenue from such ventures goes to the owners, adding that the franchise owners had expressed satisfaction with the bid.<\/p>\n<p>Emphasising the success of the livestreaming bid, she mentioned that Wali Technologies (WT) submitted an \u201caggressive bid\u201d that surpassed the previous bid cycle by 113pc.<\/p>\n<p>To a query, Ashraf stated that 95pc of the amount goes to franchise owners, while 5pc goes to the PCB.<\/p>\n<p>He added, \u201cIf they achieve financial success, it would bring us great satisfaction.\u201d<\/p>\n<p>Ashraf also pointed out that financial gains for franchise owners could serve as an incentive and bring more investors in the league.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Pakistan Super League\u2019s (PSL) broadcasting rights for the next two years have been auctioned for the \u201chighest\u201d amount in the league\u2019s history, according to Zaka Ashraf, the head of Pakistan Cricket Board (PCB) Interim Management Committee. \u201cThe bidding for the PSL broadcasting rights has seen an increase of Rs3 billion more this time, which [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":46196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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