{"id":3855,"date":"2023-09-14T01:37:05","date_gmt":"2023-09-14T01:37:05","guid":{"rendered":"https:\/\/news.pakistaninewspaperlist.com\/apple-unveils-iphone-15-pro-with-titanium-case-holds-line-on-prices\/"},"modified":"2023-09-14T01:37:05","modified_gmt":"2023-09-14T01:37:05","slug":"apple-unveils-iphone-15-pro-with-titanium-case-holds-line-on-prices","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/apple-unveils-iphone-15-pro-with-titanium-case-holds-line-on-prices\/","title":{"rendered":"Apple unveils iPhone 15 Pro with titanium case, holds line on prices"},"content":{"rendered":"<p><\/p>\n<div dir=\"auto\">\n<p>Apple launched a new series of iPhones that included a new titanium shell, a faster chip and improved video game playing abilities.<\/p>\n<p>The biggest surprise with the iPhone 15 that will come out Sept 22: It did not raise prices, reflecting the global smartphone slump.<\/p>\n<p>The event at Apple\u2019s Cupertino, California, headquarters comes amid lingering economic uncertainty, especially in China, Apple\u2019s third-largest market where it faces challenges from expanded restrictions on using its iPhones in government offices and the first new flagship phone in several years from Huawei Technologies.<\/p>\n<figure class=\"media  sm:w-1\/2  w-full  media--right  media--embed  media--uneven\">\n<p>    <iframe class=\"nk-iframe\" onload=\"setInterval(()=&gt;{try{this.style.height=this.contentWindow.document.body.scrollHeight+'px';}catch{}}, 100)\" width=\"100%\" frameborder=\"0\" scrolling=\"no\" style=\"height:400px;position:relative\" src=\"https:\/\/www.dawn.com\/news\/card\/1775020\" sandbox=\"allow-same-origin allow-scripts allow-popups allow-modals allow-forms\"><\/iframe><\/p>\n<\/figure>\n<p>Huawei raised its second-half shipment target for the new Mate 60 series smartphone, which has satellite capability, by 20 per cent, the country\u2019s official <em>Securities Times<\/em> reported on Tuesday shortly before the Apple event.<\/p>\n<p>Apple did not deliver any blockbuster surprises, and shares closed down 1.7pc after event.<\/p>\n<h2><a id=\"apple-embedding-machine-learning\" href=\"#apple-embedding-machine-learning\" class=\"heading-permalink\" aria-hidden=\"true\" title=\"Permalink\"\/>Apple embedding machine learning<\/h2>\n<p>While Apple avoids the terms artificial intelligence, or AI, the technology was the driver of several new features.<\/p>\n<p>An Apple executive said the company used machine learning to detect a person in the frame, allowing users to turn a picture into a portrait immediately or later in the Photos app.<\/p>\n<p>Apple also showed off new watches, including a Series 9 Watch with a feature called \u201cdouble tap\u201d where users tap thumb and finger together twice, without touching the watch, in order to perform tasks like answering a phone call.<\/p>\n<p>It uses machine learning to detect tiny changes in blood flow when the user taps their fingers together, freeing up the other hand for other tasks like walking a dog or holding a cup of coffee, said Apple Chief Operating Officer Jeff Williams.<\/p>\n<h2><a id=\"iphone-15-launch\" href=\"#iphone-15-launch\" class=\"heading-permalink\" aria-hidden=\"true\" title=\"Permalink\"\/>IPhone 15 launch<\/h2>\n<p>Both the Pro and other iPhone 15 models will have a brighter display and a 48-megapixel camera as well as 100pc recycled cobalt in their batteries.<\/p>\n<p>Apple said the iPhone 15\u2019s satellite connectivity can now be used to summon roadside assistance. It is rolling out the feature out with the American Automobile Association (AAA) in the United States.<\/p>\n<p>Apple said that USB-C charging cables are coming to both its iPhone 15 and the charging case of its AirPods Pro devices. The move reflects requirements from European regulators to use USB-C and allows the use of the same charging cables already used for iPads and Macs.<\/p>\n<p>\u201cI was expecting Apple to try and spin the all USB-C decision in a certain way but they didn\u2019t. They were very matter of fact in the way they talked about it,\u201d said Carolina Milanesi, an analyst with Creative Strategies.<\/p>\n<p>She said the shift \u201cbrought some differentiation to the iPhone Pro, because there\u2019s faster throughput for data transfer. That is going to be valuable for people\u201d who use the device for professional photography, Milanesi said.<\/p>\n<p>Apple also said the iPhone 15 Pro can capture what it calls \u201cspatial videos\u201d by using two of the device\u2019s cameras to capture a three-dimensional video.<\/p>\n<p>Those videos will be viewable on <a href=\"https:\/\/www.dawn.com\/news\/1758270\">Apple\u2019s Vision Pro headset<\/a> that is due out early next year, marketing chief Greg Joswiak said.<\/p>\n<p>The Pro\u2019s use of titanium makes it lighter and stronger than previous models of other metals.<\/p>\n<p>Bob O\u2019Donnell, head of TECHnalysis Research said the steady prices were a surprise.<\/p>\n<p>\u201cI think both Apple and the carriers recognise that with consumers feeling pressure on their budget and the lack of dramatic changes its getting harder to convince people to upgrade. Keeping prices stable should help with that,\u201d he said.<\/p>\n<p>The iPhone 15 costs $799, the iPhone 15 Plus starts at $899 and the Pro series starts at $999. The Pro Max starts at $1,199, the same prices as last year for the same levels of storage. Last year, Apple offered a $1,099 iPhone Pro Max model with less memory.<\/p>\n<p>Apple still relies on iPhone for more than half of its sales, but the global smartphone market has slumped from shipping 294.5 million total phones to 268 million in the second quarter. Apple\u2019s shipments declined the least of any major smartphone maker, dropping from 46.5 million phones to 45.3 million, according to data from Counterpoint Research.<\/p>\n<h2><a id=\"new-watch-out\" href=\"#new-watch-out\" class=\"heading-permalink\" aria-hidden=\"true\" title=\"Permalink\"\/>New watch out<\/h2>\n<p><figure class=\"media  sm:w-1\/2  w-full  media--right  \"><figcaption class=\"media__caption  \">Brand new Apple Watches are displayed during an Apple event on September 12 in Cupertino, California. \u2014 AFP<\/figcaption><\/figure>\n<\/p>\n<p>The outdoor sports-focused Apple Watch Ultra 2 has new features for cycling and diving and what Apple said is the brightest screen it has ever made. The Series 9 will start at $399 and the Ultra 2 watch will start at $799 and be available Sept. 22.<\/p>\n<p>Apple will no longer use leather in any of its products, said Lisa Jackson, the company\u2019s environmental chief. The company is replacing some of those products with a textile called \u201cFineWoven\u201d that it says feel like suede.<\/p>\n<p>Apple made its effort to become carbon neutral by 2030 a focus of the event, including launches of lower-carbon watches.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apple launched a new series of iPhones that included a new titanium shell, a faster chip and improved video game playing abilities. The biggest surprise with the iPhone 15 that will come out Sept 22: It did not raise prices, reflecting the global smartphone slump. The event at Apple\u2019s Cupertino, California, headquarters comes amid lingering [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/i.dawn.com\/large\/2023\/09\/131126561720948.jpg?r=112919","fifu_image_alt":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-3855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pakistan"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/posts\/3855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/comments?post=3855"}],"version-history":[{"count":0,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/posts\/3855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/media\/3856"}],"wp:attachment":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/media?parent=3855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/categories?post=3855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/tags?post=3855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}