{"id":33754,"date":"2023-12-10T10:46:06","date_gmt":"2023-12-10T10:46:06","guid":{"rendered":"https:\/\/news.pakistaninewspaperlist.com\/internet-accuses-zara-of-exploiting-gaza-genocide-for-ad-campaign-the-express-tribune\/"},"modified":"2023-12-10T10:46:06","modified_gmt":"2023-12-10T10:46:06","slug":"internet-accuses-zara-of-exploiting-gaza-genocide-for-ad-campaign-the-express-tribune","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/internet-accuses-zara-of-exploiting-gaza-genocide-for-ad-campaign-the-express-tribune\/","title":{"rendered":"Internet accuses Zara of exploiting Gaza genocide for ad campaign | The Express Tribune"},"content":{"rendered":"
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As calls for an end to Israel\u2019s aggression in Gaza and the West Bank intensify from across the world, fast fashion label Zara has ignited a new wave of controversy with its recently launched ad campaign. The Spanish retailer took to its official social media handles to share pictures of the latest Zara Atelier collection featuring American model Kristen McMenamy.<\/p>\n

The campaign depicts McMenamy standing in a room with mannequins covered in white shrouds surrounded by rubble. As per captions accompanying the posts, Zara\u2019s latest is a \u201climited edition collection\u201d to celebrate the label\u2019s \u201ccommitment to craftsmanship and passion for artistic expression\u201d. However, internet users are alleging that the ad bears a striking resemblance to images of Palestinians under Israeli occupation.<\/p>\n

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Zara has not offered any official statement addressing the claims. However, the most controversial picture from the ad campaign featuring McMenamy holding a \u2018body\u2019 wrapped in white sheets appears to have been removed from the label\u2019s Instagram and X.<\/p>\n

A user on X (formerly Twitter) wrote, \u201cThe latest Zara campaign depicts what appears to be dead bodies wrapped in white body bags, reminiscent of traditional Muslim burial attire, as well rocks, dust and rubble. What were they thinking? This is intentional at this point.\u201d \u201cAnd the award for the most tone-deaf brand of the year goes to Zara. Using imagery of Israel\u2019s genocide of Palestinians to sell their fast fashion brand of clothing,\u201d protested another.<\/p>\n

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The latest Zara campaign depicts what appears to be dead bodies wrapped in white body bags, reminiscent of traditional Muslim burial attire, as well rocks, dust and rubble.
Wtf were they thinking? This is intentional atp pic.twitter.com\/IjH844e8jE<\/a><\/p>\n

\u2014 \u27b3\u2765 (@VANITYxVAULT) December 9, 2023<\/a><\/p><\/blockquote>\n<\/div>\n

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And the award for most tone deaf brand of the year goes to @ZARA<\/a> \ud83e\udd2e<\/p>\n

\ud83d\udea8Using imagery of Israel\u2019s genocide of Palestinians to sell their fast fashion brand of clothing. pic.twitter.com\/H1vkAorfuC<\/a><\/p>\n

\u2014 AHMED | \u0623\u062d\u0645\u062f (@ASE) December 9, 2023<\/a><\/p><\/blockquote>\n<\/div>\n

Questioning the intent behind the campaign\u2019s imagery and timing, an X user contended, \u201cCall me insane but Zara\u2019s new collection can\u2019t just be a coincidence like there\u2019s no way this is the advertising during these times when there\u2019s a genocide going on.\u201d The wide outrage has prompted calls for a boycott against Zara.<\/p>\n

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call me insane but ZARA \u2019s new collection can\u2019t be just a coincidence like there\u2019s no way this is the advertising during these times when there\u2019s a genocide going on pic.twitter.com\/Coy3bB8bQp<\/a><\/p>\n

\u2014 christian allister\u2019s wife (@e_crimina1) December 9, 2023<\/a><\/p><\/blockquote>\n<\/div>\n

\u201cBoycott Zara if you haven\u2019t yet! They announced their new collection using the genocide in Gaza,\u201d advocated one user on X. Another post accused the label of racially profiling customers to prevent shoplifting in addition to addition to this latest campaign.<\/p>\n

The post read, \u201c[I\u2019ve] been telling people to boycott the ghouls over at Zara ever since I found out they had a special code for when black people go to their stores, to make sure we \u2018wouldn’t steal\u2019. Now look at their newest collection. There is no way in hell this sick sh*t isn’t intentional.\u201d<\/p>\n

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been telling people to boycott the ghouls over at @ZARA<\/a> ever since i found out they had a special code for when black people went into their stores, to make sure we “wouldn’t steal.” now look at their newest collection. there is no way in hell this sick shit isn’t intentional. pic.twitter.com\/AmBMu1jq5M<\/a><\/p>\n

\u2014 \u0633\u0645\u0627\u062d (@samah_fadil) December 9, 2023<\/a><\/p><\/blockquote>\n<\/div>\n

According to another critic, calls for boycott against Zara are nothing new. \u201cZara just launched this ad campaign which uses the death and destruction in Gaza to sell their low-quality, fast fashion items. This isn’t an oversight. Zara has a history of supporting Israeli extremism & was even boycotted by socially-conscious Israelis last year.\u201d<\/p>\n

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\u203c\ufe0fBOYCOTT\u203c\ufe0f<\/p>\n

ZARA just launched this ad campaign, which uses the death & destruction in Gaza to sell their low-quality, fast fashion items. This isn’t an oversight. Zara has a history of supporting Israeli extremism & was even boycotted by socially-conscious Israelis last year. pic.twitter.com\/mnZhtHWIzj<\/a><\/p>\n

\u2014 Ortho PA (@Ortho_PA_) December 9, 2023<\/a><\/p><\/blockquote>\n<\/div>\n

Have something to add to the story? Share it in the comments below.<\/em><\/p>\n<\/div>\n