{"id":32056,"date":"2023-12-06T06:58:07","date_gmt":"2023-12-06T06:58:07","guid":{"rendered":"https:\/\/news.pakistaninewspaperlist.com\/priyankas-fake-video-goes-viral-as-bollywood-struggles-with-ai-the-express-tribune\/"},"modified":"2023-12-06T06:58:07","modified_gmt":"2023-12-06T06:58:07","slug":"priyankas-fake-video-goes-viral-as-bollywood-struggles-with-ai-the-express-tribune","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/priyankas-fake-video-goes-viral-as-bollywood-struggles-with-ai-the-express-tribune\/","title":{"rendered":"Priyanka’s fake video goes viral as Bollywood struggles with AI | The Express Tribune"},"content":{"rendered":"
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Following Rashmika Mandanna, Katrina Kaif, Kajol, and Alia Bhatt, a deepfake video featuring Priyanka Chopra has surfaced online, reported India Today. <\/em>This morphed video, unlike other instances involving Bollywood actors, doesn’t showcase Priyanka’s face edited into controversial content.\u00a0<\/p>\n

Instead, the video swaps her original voice and dialogue from an interview with fake lines promoting a brand. In this manipulated clip, Priyanka appears to discuss her annual earnings while endorsing a specific brand. This resurgence of deepfake technology has reignited concerns about the ethical implications of artificial intelligence.<\/p>\n

Previously, a fake video of the South Indian actor\u00a0purporting to show her wearing a low-cut top has triggered calls for AI regulation in India, where past false social media posts have stoked sectarian divisions.<\/p>\n

The Animal<\/em> star told her 4.7 million followers on X, formerly Twitter, that she was \u201creally hurt\u201d after a manipulated video showing her face on the body of another woman was widely circulated on social media, sparking outrage from the government and fellow Bollywood stars.<\/p>\n

\u201cWe need to address this as a community and with urgency before more of us are affected by such identity theft,\u201d Mandanna wrote, calling it \u201cextremely scary\u201d how vulnerable all are to technology being misused. Social media is hugely popular in India, the world\u2019s largest democracy, but inflammatory posts peddling lies have stoked political divides and have been accused of inciting deadly religious riots.<\/p>\n

In 2018, a prominent female journalist and critic of Prime Minister Narendra Modi was harassed when edited videos of her face placed on top of naked women were widely circulated. Like much of the world, artificial intelligence is not regulated in India and the government has put the onus of blocking online misinformation on social media platforms.<\/p>\n

Staged videos peddling disinformation and fanning sectarian tensions garner millions of views in India, which has seen rising Hindu radicalization under Modi\u2019s government. Rajeev Chandrasekhar, India\u2019s information technology minister, wrote on X on Monday that such deep fake videos were \u201cdangerous and damaging\u201d forms of misinformation, but warned that they must \u201cbe dealt with by platforms.\u201d<\/p>\n

Bollywood superstar Amitabh Bachchan called it a \u201cstrong case\u201d for action. Mandanna added that she was thankful for \u201cmy family, friends and well-wishers who are my protection and support system.\u201d \u201cBut if this happened to me when I was in school or college, I genuinely can\u2019t imagine how could I ever tackle this.\u201d<\/p>\n

Videos with manipulated images have proliferated online worldwide, damaging reputations. Some 96% of deep fake videos online are non-consensual pornography, and most of them depict women, according to a 2019 study by the Dutch AI company Sensity.<\/p>\n

British-Indian Instagram influencer Zara Patel, whose body was featured in the fake video with Mandanna\u2019s face, said she was not involved in its creation and was also \u201cdeeply disturbed and upset\u201d by it. \u201cI worry about the future of women and girls who now have to fear even more about putting themselves on social media,\u201d Patel said in a post to her 450,000 fans.<\/p>\n

Last month, the deepfake phenomenon targeted Bollywood star Alia in a distressing video that circulated widely on the internet. In this manipulated clip, a girl resembling the B-Town star is seen making obscene gestures to the camera while clad in a blue floral co-ord set.<\/p>\n

Alia\u2019s fake video comes hot on the heels of a digitally altered image of Katrina from her upcoming film Tiger 3, where the original image showed her engaged in a scene with a stuntwoman clad in a towel. The edited version, however, depicted Katrina wearing a low-cut white top and matching bottom instead of the towel, highlighting the malicious potential of deepfake technology.<\/p>\n

Have something to add to the story? Share it in the comments below.\u00a0<\/em><\/p>\n<\/div>\n