{"id":29709,"date":"2023-11-29T17:53:01","date_gmt":"2023-11-29T17:53:01","guid":{"rendered":"https:\/\/news.pakistaninewspaperlist.com\/you-can-either-be-a-tiktoker-or-an-actor-ahmed-ali-butt-the-express-tribune\/"},"modified":"2023-11-29T17:53:01","modified_gmt":"2023-11-29T17:53:01","slug":"you-can-either-be-a-tiktoker-or-an-actor-ahmed-ali-butt-the-express-tribune","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/you-can-either-be-a-tiktoker-or-an-actor-ahmed-ali-butt-the-express-tribune\/","title":{"rendered":"You can either be a TikToker or an actor: Ahmed Ali Butt | The Express Tribune"},"content":{"rendered":"
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Actor-host and musician Ahmed Ali Butt appeared as guest along with wife Fatima Khan on The Knock Knock Show<\/em><\/a> with host Mohib Mirza where he expressed his take on the growing popularity of short-form video content via global platforms such as TikTok and Youtube. While public at large has positively received the influx of these content creators, as a showbiz professional Ahmed recognised little promise in TikTok\u2019s mass appeal.<\/p>\n

Remarking on the content-saturated environment of today\u2019s time, Ahmed said, \u201cPretty much anything goes viral so it\u2019s up to you. What do you want to go viral? People will watch anything.\u201d The Jawani Phir Nahi Ani<\/em> actor contested the narrative that only a certain type of media is acceptable for audiences, which he asserted, would engage with both \u2018controversy\u2019 and \u2018quality\u2019 given our phones\u2019 portability.\u00a0<\/p>\n

Ahmed added, \u201cContent is the world\u2019s biggest currency. It depends on what you want to create. Controversy or quality. This is TikTok\u2019s reality, you and I might not like it, but this will have to be acknowledged and TikTok has a large viewership hence it\u2019s still here.\u201d\u00a0<\/p>\n

Contrasting potential actors from TikTok\u2019s arena with the professionals working in Pakistani film and television industry, the host insisted, \u201cIf TikTokers wish to transition to TV, they will have to learn the craft. A 15-second or 1-minute video can help you gather followers but it will not let you do a television drama.\u201d<\/p>\n

\u201c[Most TikTokers] do not try to enter showbiz because it\u2019s not their temperament to arrive at a set at 9 in the morning and wait until 3 for their scene to start filming,\u201d Ahmed delved into the different work approaches between the two. He claimed, \u201cYou can either be a TikToker or an actor.\u201d<\/p>\n

The musician also stressed the transiency that shapes creators and their content on such short-form platforms, insisting upon the art of acting as a serious, full-time obligation and not an interest in passing. \u201cI think these people will always chase the trend depending on what\u2019s fashionable today. If today\u2019s trend is TikTok, they\u2019ll become TikTokers and so on,\u201d Ahmed maintained.\u00a0<\/p>\n

\u201cYour serious actors will always be there because they take acting as full-time work. If you take one trend as part-time, you will perceive the next trend similarly as well,\u201d he furthered on. Earlier, actor-producer Fahad Mustafa firmly denounced \u2018content creators\u2019 who leverage their families to boost audience numbers.\u00a0<\/p>\n

The Na Maloom Afraad<\/em> actor put his two cents in an interview with host and former cricketer Shoaib Akhtar. Fahad voiced his disapproval of the growing popularity of family-centric content responding to Shoaib\u2019s inquiry about content creators entering film and TV industry.<\/p>\n

Claiming \u201ccontent is the most overrated word in this country\u201d, Fahad pointed out how such content makers advertise everyday affairs at their home from cooking a meal in the kitchen to their interactions with their mothers, resorting to extreme measures for clicks. \u201cThere is no such content. Everyone is selling their families,\u201d he harshly rebuked.<\/p>\n

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