{"id":114137,"date":"2026-10-05T15:22:07","date_gmt":"2026-10-05T15:22:07","guid":{"rendered":"https:\/\/pakistaninewspaperlist.com\/news\/madd-canada-launches-every-drop-psa-campaign-in-prince-edward-island\/"},"modified":"2026-10-05T15:22:07","modified_gmt":"2026-10-05T15:22:07","slug":"madd-canada-launches-every-drop-psa-campaign-in-prince-edward-island","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/madd-canada-launches-every-drop-psa-campaign-in-prince-edward-island\/","title":{"rendered":"MADD Canada Launches Every Drop PSA Campaign in Prince Edward Island"},"content":{"rendered":"
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CHARLOTTETOWN, Prince Edward Island, Oct. 05, 2026 (GLOBE NEWSWIRE) — MADD Canada has launched\u00a0Every Drop, <\/em>a new public service announcement (PSA) in Prince Edward Island reminding Islanders that when it comes to being under the Blood Alcohol Concentration (BAC) limit, every drop makes a difference.<\/p>\n

The Every Drop<\/em> PSA was made possible through funding from the Law Foundation of Prince Edward Island and was created specifically for PEI. The PSA emphasizes that even small amounts of alcohol can affect a person\u2019s ability to drive safely and encourages people to plan ahead if they choose to drink.<\/p>\n

Every year, hundreds of Canadians are killed, and thousands more are injured in alcohol, cannabis and\/or drug-related crashes. Impaired driving remains one of the leading criminal causes of death in Canada, yet these tragedies are entirely preventable. Prince Edward Island (PEI) continues to face one of the highest rates of impaired driving in Canada \u2014 nearly three times the national average \u2014 with drug-related cases on the rise.<\/p>\n

\u201cNo amount of alcohol is worth putting yourself, your passengers or another road user at risk,\u201d said Trisha Dosaj, National President of MADD Canada, who was injured in an impaired driving crash in 2013 with her daughter Sophia. Her sister, Jayna, and unborn niece, Lauren, were killed in the same crash. \u201cA single decision can change many lives forever. If you drink, don\u2019t drive.\u201d<\/p>\n

While the criminal blood alcohol limit remains 0.08% BAC, PEI has implemented a provincial warn range limit of 0.05% BAC, similar to most other jurisdictions in Canada. Drivers who register a BAC between 0.05% and 0.079% or a warn on an approved screening device at roadside, will be subject to escalating administrative sanctions. These can include licence suspensions and vehicle impoundments, with sanctions increasing for repeat occurrences within three years.<\/p>\n

The Every Drop <\/em>PSA campaign will continue through Thanksgiving and into the holiday season, reinforcing the message that it is important to plan ahead and choose a safe ride home.<\/p>\n

To view Every Drop<\/em>, click here.<\/a><\/p>\n

To help ensure everyone always gets home safely, we all have a role to play:\u00a0<\/p>\n