Ten years after beginning his Coke Studio journey with the much-loved Tera Woh Pyar<\/em>, Asim Azhar is back on the platform with Maheya<\/em>, a new song that is already winning over fans.<\/p>\n The latest Coke Studio Nu.WAV release sees Azhar team up with Aaryan, with Rovalio on production. The song was written by Azhar, Aaryan and Kumail Abbas, while the music brings together Azhar, Azhar Hussain and Rovalio.<\/p>\n Taking to Instagram to celebrate the release, he shared a line from the song, writing, \u201cmaheya tere pyar vich, jindri mai haareya<\/em>.\u201d<\/p>\n He added, \u201cExactly 10 years ago, it was \u2018tera woh pyar<\/em>\u2019 today, its \u2018maheya<\/em>\u2019 thank you for always being here. I\u00a0hope you all love it as much as we loved making it.\u201d<\/p>\n The milestone gives Maheya<\/em> an added layer of nostalgia for longtime listeners. Azhar first appeared on Coke Studio in 2015 with Hina Ki Khushbu<\/em>, before returning with Tera Woh Pyar<\/em>, his now-iconic collaboration with Momina Mustehsan.<\/p>\n A decade later, he is revisiting the platform through Nu.WAV, Coke Studio\u2019s newer space for artists and producers to experiment with their own sounds.<\/p>\n Musically, Maheya<\/em> leans into longing and heartbreak, with its central refrain capturing the feeling of being completely consumed by love. Azhar\u2019s familiar vocals are paired with Aaryan\u2019s contribution, while Rovalio\u2019s production gives the track a contemporary polish.<\/p>\n The accompanying video takes a distinctly old-school route. Set against a vintage-inspired world, it plays with black-and-white imagery and a fictional 1950s film aesthetic, with Azhar appearing as a playback singer. His styling complements the visual concept, with chic, sophisticated looks that add to the retro mood without making it feel dated.<\/p>\n The response from fans has been just as enthusiastic.<\/p>\n <\/strong><\/p>\n One commenter summed up Azhar\u2019s seemingly effortless ability to turn a release into a social media moment, writing, \u201cBro wakes up, drops a banger, makes a transition video to it, and goes back to sleep.\u201d<\/p>\n Azhar replied simply: \u201cGuilty as charged.\u201d<\/p>\n Other fans echoed the sentiment, with listeners saying the track had already landed firmly on repeat.<\/p>\n