{"id":108639,"date":"2026-05-21T20:51:02","date_gmt":"2026-05-21T20:51:02","guid":{"rendered":"https:\/\/pakistaninewspaperlist.com\/news\/viral-reddit-sensation-my-gums-are-bleeding-expands-into-graphic-novel-merchandise-line-and-franchise-launch\/"},"modified":"2026-05-21T20:51:02","modified_gmt":"2026-05-21T20:51:02","slug":"viral-reddit-sensation-my-gums-are-bleeding-expands-into-graphic-novel-merchandise-line-and-franchise-launch","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/viral-reddit-sensation-my-gums-are-bleeding-expands-into-graphic-novel-merchandise-line-and-franchise-launch\/","title":{"rendered":"Viral Reddit Sensation My Gums Are Bleeding Expands into Graphic Novel, Merchandise Line, and Franchise Launch"},"content":{"rendered":"<div id=\"main-body-container\" itemprop=\"articleBody\">\n<p>LOS ANGELES, May  21, 2026  (GLOBE NEWSWIRE) &#8212; Miles Erickson, creator of the viral Reddit-born comic <em>My Gums Are Bleeding<\/em>, expanded his massively popular digital property into a graphic novel, direct-to-consumer merchandise line, and broader franchise initiative.<\/p>\n<p>Built from a deeply engaged online audience across Reddit and Instagram, <em>My Gums Are Bleeding<\/em> has emerged as one of the most distinctive digital-native comic properties of its generation, drawing millions of monthly readers through its dark humor, absurdist tone, and highly shareable storytelling. The release marks the first time the cult hit will be collected in a physical graphic novel format, transforming an organically grown web phenomenon into a collectible publishing and consumer products brand.<\/p>\n<p>The graphic novel, published by PUG Worldwide and franchise-developed in partnership with Salt Studio, launched alongside a curated merchandise collection featuring some of the series\u2019 most iconic imagery, giving fans new ways to engage with the property beyond the page while marking the next stage in its evolution from comic to scalable franchise.<\/p>\n<p>\u201cI\u2019ve always kept it simple; I just want people to laugh,\u201d said Erickson. \u201cIf I start overthinking it, it stops working. It\u2019s better when it feels quick, unexpected, and a little chaotic.\u201d<\/p>\n<p>\u201cWhat drew us to <em>My Gums Are Bleeding<\/em> is that it already behaves like truly original modern IP: a distinct creative voice, a deeply engaged audience, and a world that naturally extends across formats,\u201d said John Nee, CEO of PUG Worldwide. \u201cAt PUG, we look for stories that can grow beyond their original medium, and Miles has created something that\u2019s only beginning to show its full potential.\u201d<\/p>\n<p>\u201cMy Gums Are Bleeding is exactly what modern franchise-building looks like: creator-led, audience-first, and built organically across digital platforms before ever going through a traditional publishing gatekeeping system,\u201d said Holly Rawlinson, co-founder of Salt Studio. \u201cThis property was already happening. Our job is to help scale it across publishing, products, and entertainment.\u201d<\/p>\n<p>The <em>My Gums Are Bleeding<\/em> graphic novel and launch merchandise collection is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=F5fn5vt_ztn52Lc7ObFmmi6GttGFf8CEcqQ7nAtDyjYSQjmqjFMy4PnSXlWAn84sFZxIVEzJOZNTf36qDdRIngmM0Cyi7k45opE-LaT0ug7K8rvFaRvBFDsjMfAvuPAD\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>www.mygumsarebleeding.com<\/u><\/a>.<\/p>\n<p><strong>About Miles Erickson<\/strong><\/p>\n<p>Miles Erickson is the creator of <em>My Gums Are Bleeding<\/em> and <em>Necromonica<\/em>, two viral comic properties known for their dark humor, surreal perspective, and highly shareable visual storytelling. A graduate of the California Institute of the Arts (CalArts), Erickson previously worked in newspapers and animation before building a major digital audience across Reddit and Instagram.<\/p>\n<p><strong>About PUG Worldwide<\/strong><\/p>\n<p>PUG Worldwide (Pan-Universal Galactic Worldwide) is a Southern California\u2013based creative production company specializing in publishing, games, talent consulting, and the development of original and licensed IP across comics, prose, RPGs, and consumer products.<\/p>\n<p><strong>About Salt Studio<\/strong><\/p>\n<p>Salt Studio is an IP architecture company focused on developing, publishing, and scaling original properties across books, games, and consumer products. Operating at the intersection of storytelling, commerce, and franchise-building, Salt partners with creators and rights holders to transform ideas into multi-platform brands designed for modern audiences. www.salt-ent.com.<\/p>\n<p>Photos accompanying this announcement are available at\u00a0<\/p>\n<p><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=wbn-fHkMrT_qt6Ck0mf2DdliD8fm5fSjWvApIqpMSp5VY17DTaAgxbP1CounMDrW0xQDWye7t3qEnZx_Fd7opM-jzOuB63-QTnId94GM4QLPu2pHNwbpwvLZW6K9bJ8ZTvfL51fMP4TAgwghEpy31Z_kO2kcAvAvryZD_BbyZ0JiNBcZVFLNJc_MQRd1FEthesdsvpZWUSiNuGs5lzuayw9J6AmigV3HuYeOBE79EXBqT3TWvvupbcHD5QCe-bHnklRyAdFQfgjSX9VQrKglSA==\" rel=\"nofollow\" target=\"_blank\" title=\"\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/4a8be3bd-f403-403b-b41d-17d00ce1647b<\/a><\/p>\n<p><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=wbn-fHkMrT_qt6Ck0mf2DdliD8fm5fSjWvApIqpMSp5VY17DTaAgxbP1CounMDrWEo3xGaBDxd9Cmwc2x8qEcByexdNQcWkXHGE-g51lomhm0IaRSx7oqEQuDmfcB9sXtRRnOGO4uaX3r19QwCZunW58ba_hnCHiVa0E5lXxVeG8DTc_Yb94Y5zZNaZu5qMM2gfaESYH1TwqWTQj6ZPSKnco4J95BYm4E1oqgZZd6hC4Od6wcrOSJ5Hl7Jh6Q85M7r-9DjddQiN67sW8MFKtaQ==\" rel=\"nofollow\" target=\"_blank\" title=\"\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/2883955e-86e3-4ad2-a37e-aebceff46bd8<\/a><\/p>\n<p><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=wbn-fHkMrT_qt6Ck0mf2DdliD8fm5fSjWvApIqpMSp5VY17DTaAgxbP1CounMDrW88qapxYMBNVguRuHfDE4B4k0w0ZA4V1PoV8F9kdgj1f5NcTj2uMWhlNHcITYvSKzoNiZXx96Oy8ZUmcEPyjN9HprwEhrZjmjA0kxQ-EbfkXyxXbp0Ew08wCqrjB4g2VzNgnXzXMRmttlI32xj8pl2ieQ1Eo0oZRcL4VlhqR5ROq8XJbj8ivf-waqGP9pTwrJcDexndD_IKoR_XLKw19ogA==\" rel=\"nofollow\" target=\"_blank\" title=\"\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/50497076-539e-4d3b-82aa-9546e52115ec<\/a><\/p>\n<pre\/>\n            <\/div>\n","protected":false},"excerpt":{"rendered":"<p>LOS ANGELES, May 21, 2026 (GLOBE NEWSWIRE) &#8212; Miles Erickson, creator of the viral Reddit-born comic My Gums Are Bleeding, expanded his massively popular digital property into a graphic novel, direct-to-consumer merchandise line, and broader franchise initiative. Built from a deeply engaged online audience across Reddit and Instagram, My Gums Are Bleeding has emerged as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":108640,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/ml.globenewswire.com\/Resource\/Download\/4a8be3bd-f403-403b-b41d-17d00ce1647b","fifu_image_alt":"","footnotes":""},"categories":[208],"tags":[],"class_list":["post-108639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-globenewswire"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/posts\/108639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/comments?post=108639"}],"version-history":[{"count":0,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/posts\/108639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/media\/108640"}],"wp:attachment":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/media?parent=108639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/categories?post=108639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/tags?post=108639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}