{"id":108101,"date":"2026-05-07T12:56:05","date_gmt":"2026-05-07T12:56:05","guid":{"rendered":"https:\/\/pakistaninewspaperlist.com\/news\/optimove-insights-52-of-summer-shoppers-plan-to-spend-more-this-year-signaling-a-season-of-optimism\/"},"modified":"2026-05-07T12:56:05","modified_gmt":"2026-05-07T12:56:05","slug":"optimove-insights-52-of-summer-shoppers-plan-to-spend-more-this-year-signaling-a-season-of-optimism","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/optimove-insights-52-of-summer-shoppers-plan-to-spend-more-this-year-signaling-a-season-of-optimism\/","title":{"rendered":"Optimove Insights: 52% of Summer Shoppers Plan to Spend More This Year, Signaling a Season of Optimism"},"content":{"rendered":"
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New York, May 07, 2026 (GLOBE NEWSWIRE) — Optimove, the creator of Positionless Marketing, released its\u00a02026 Summer Shopping Report<\/a>. The findings reveal that summer shoppers are entering the season with strong optimism and clear purchase\u00a0intent.\u00a0More than half of shoppers (52%)\u00a0say their budget will be higher than last year, while\u00a031%\u00a0expect to spend the same.\u00a0<\/p>\n

The data point to a favorable but highly competitive moment for retail brands. Consumers are\u00a0willing\u00a0to spend, but they are not buying indiscriminately.\u00a0Quality is the dominant factor in summer purchase decisions, selected by\u00a081%\u00a0of respondents,\u00a0followed by price at\u00a070%\u00a0and brand reputation at\u00a045%.\u00a0They\u00a0expect products to feel worthwhile, durable, and aligned with their\u00a0needs.<\/p>\n

The report, based on a\u00a0Spring\u00a02026 survey of 648 U.S. consumers with household incomes of $75,000 or more, shows that summer shopping is led by\u00a0the\u00a0lifestyle\u00a0category.\u00a0Clothing\u00a0is\u00a0the top priority, selected by\u00a081%\u00a0of shoppers, followed by swimwear at\u00a050%,\u00a0and\u00a0beauty and skincare products at\u00a049%.<\/p>\n

\u201cThis summer, shoppers are not pulling back. They are leaning in,\u201d said\u00a0Pini\u00a0<\/b>Yakuel<\/b>, CEO of\u00a0<\/b>Optimove<\/b>. \u201cBut optimism does not mean brands can rely on broad seasonal campaigns or generic promotions. Consumers\u00a0want\u00a0quality, value, relevance, and timing. The brands that win will be the ones that recognize intent early and act on it\u00a0immediately\u00a0with the right message, through the right channel, at the right moment. That is what Positionless Marketing makes possible.\u201d<\/p>\n

Additional findings from the report underscore the importance of relevance, timing, and omnichannel execution:<\/p>\n