{"id":106613,"date":"2026-03-29T16:59:04","date_gmt":"2026-03-29T16:59:04","guid":{"rendered":"https:\/\/pakistaninewspaperlist.com\/news\/sony-to-hike-playstation-5-prices-again-as-memory-chip-costs-surge-the-express-tribune\/"},"modified":"2026-03-29T16:59:04","modified_gmt":"2026-03-29T16:59:04","slug":"sony-to-hike-playstation-5-prices-again-as-memory-chip-costs-surge-the-express-tribune","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/sony-to-hike-playstation-5-prices-again-as-memory-chip-costs-surge-the-express-tribune\/","title":{"rendered":"Sony to hike PlayStation 5 prices again as memory chip costs surge | The Express Tribune"},"content":{"rendered":"

AI boom drives memory makers to prioritise data-centre chips, squeezing supply for devices<\/p>\n

Prices of the PlayStation Portal remote player will also climb to $249.99 from $199.99.\u06d4 PHOTO: PLAYSTATION WEBSITE <\/p>\n

\n

Sony Group is raising global prices of its PlayStation 5 consoles, including a $100 increase in the United States, marking its second hike in less than a year as the Japanese firm grapples with rising costs of key components such as memory chips.<\/p>\n

The tech industry\u2019s race to build out artificial intelligence infrastructure has pushed memory makers to favour higher-margin data-centre chips, tightening supply for consumer devices.<\/p>\n

The updated US prices, effective April 2, will put the standard PS5 at $649.99, up from $549.99. The digital edition will now cost $599.99 while the high-end PS5 Pro will cost $899.99.<\/p>\n

Read More: <\/strong>Microsoft to release Starfield on PlayStation 5 in shift away from Xbox exclusives<\/a><\/p>\n

Prices of the PlayStation Portal remote player will also climb to $249.99 from $199.99.<\/p>\n

Similar increases will take effect across Europe and Japan, following what the company described as a “careful evaluation” of rising cost pressures in global supply chains.<\/p>\n

Analysts have said the console price hikes are likely to dampen growth in the video-game market this year. “Fortnite” maker Epic Games also cited sluggish console sales among the reasons for the cut of 1,000 jobs it announced earlier this week.<\/p>\n

In the key October-December holiday quarter, sales of Sony’s PlayStation 5 fell 16% from a year earlier to eight million units<\/a>. The console has been on the market for around six years.<\/p>\n

Sony last raised PS5 prices by around $50 in the US in August last year. Microsoft also raised the prices<\/a> of its console, the Xbox, last year.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

AI boom drives memory makers to prioritise data-centre chips, squeezing supply for devices Prices of the PlayStation Portal remote player will also climb to $249.99 from $199.99.\u06d4 PHOTO: PLAYSTATION WEBSITE Sony Group is raising global prices of its PlayStation 5 consoles, including a $100 increase in the United States, marking its second hike in less 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