{"id":104889,"date":"2026-02-14T04:47:07","date_gmt":"2026-02-14T04:47:07","guid":{"rendered":"https:\/\/pakistaninewspaperlist.com\/news\/fantastic-services-reports-trend-for-regular-carpet-cleaning-bookings-in-london-as-sustainable-flooring-gains-popularity\/"},"modified":"2026-02-14T04:47:07","modified_gmt":"2026-02-14T04:47:07","slug":"fantastic-services-reports-trend-for-regular-carpet-cleaning-bookings-in-london-as-sustainable-flooring-gains-popularity","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/fantastic-services-reports-trend-for-regular-carpet-cleaning-bookings-in-london-as-sustainable-flooring-gains-popularity\/","title":{"rendered":"Fantastic Services Reports Trend for Regular Carpet Cleaning Bookings in London as Sustainable Flooring Gains Popularity"},"content":{"rendered":"<div id=\"main-body-container\" itemprop=\"articleBody\">\n<p>London, UK, Feb.  13, 2026  (GLOBE NEWSWIRE) &#8212; As Londoners invest in sustainable carpets, regular cleaning has become a two-for-one win, keeping homes clean and fresh, while protecting this higher-value flooring to keep carpets usable for longer. That sustainability shift is now showing up in booking behaviour, with regular carpet cleaning clustering inside 6\u201312 months.<\/p>\n<p align=\"center\"><\/p>\n<p align=\"center\">Fantastic Services carpet cleaning technician completing deep steam cleaning to remove embedded dirt and extend carpet life.<\/p>\n<p>Across the flooring market, demand for more eco-friendly options is rising, driven by climate awareness and a desire for greener homes. In parallel, households are increasingly focused on stretching budgets, extending the life of existing flooring and leaning into DIY where possible. In practice, that\u2019s turning maintenance into a mainstream habit, and for carpets, that means routine professional carpet cleaning in London, not just emergency stain-removal call-outs.<\/p>\n<p><strong>Repeat bookings show a new \u201ccarpet service schedule\u201d habit<\/strong><\/p>\n<p>Fantastic Services is seeing the impact of these shifts in London through a rise in repeat bookings and shorter rebooking cycles.<\/p>\n<p>Internal booking analysis indicates repeat cleans are increasingly planned:<\/p>\n<ul>\n<li>  44.5% of repeat customers rebooked within 0\u20136 months  <\/li>\n<li>  34.8% rebooked within 6\u201312 months  <\/li>\n<li>  Nearly 4 in 5 rebooked within a year  <\/li>\n<\/ul>\n<p>Those regular carpet cleaning bookings show customers aren\u2019t simply reacting to spills. They\u2019re preventing wear, odours, allergens, and the gradual \u201cit\u2019s getting grubby\u201d creep that can make carpets look tired long before they\u2019re actually worn out.<\/p>\n<p><strong>Sustainable carpets are built to last, if they\u2019re cared for properly<\/strong><\/p>\n<p>The story behind the numbers is that sustainable carpets are no longer niche. Wool, plant fibres and recycled materials are increasingly seen as a long-term purchase, and owners expect them to stay looking good and want them to stay out of landfill for as long as possible.<\/p>\n<p>But there\u2019s an important tension: the more sustainable the material, the more important it is to clean it regularly and correctly so it actually delivers on its promised lifespan and environmental benefits.<\/p>\n<ul>\n<li>  Wool is naturally resilient and can look great for years, but only if dry soiling, grit and spills are removed before they abrade or stain the pile.  <\/li>\n<li>  Natural fibres such as sisal, jute and seagrass are renewable and biodegradable, yet often more sensitive to over-wetting and harsh detergents than synthetic alternatives \u2014 increasing demand for more frequent, low-moisture professional cleans, rather than occasional DIY \u201csoak and hope\u201d sessions.  <\/li>\n<li>  Recycled fibres (including recycled PET blends) are increasingly popular, and owners want them to deliver both performance and longevity \u2014 which again favours regular maintenance.  <\/li>\n<\/ul>\n<p>Modern sustainable carpet cleaning uses fibre-appropriate processes with carefully controlled agitation and minimal wetting to remove soiling without damaging fibres. Water-efficient systems with quicker dry times can also reduce disruption at home, lower mould risk, and help protect backing and underlay, all of which matters more when a carpet is meant to last a decade or more.<\/p>\n<p>\u201cIncreasingly people aren\u2019t buying \u2018cheap to replace\u2019 flooring anymore, they\u2019re investing in carpets they expect to live with, and they\u2019re maintaining them to get value from long life,\u201d said Rune Sovndahl, CEO of Fantastic Services. \u201cIn London, we\u2019re seeing customers move from \u2018replace when it looks tired\u2019 to \u2018service it so it stays good\u2019. The greenest carpet is often the one that lasts longer &#8211; maintenance is the missing link between sustainable materials and real waste reduction.\u201d<\/p>\n<p>He added: \u201cDifferent fibres need different approaches. Low-moisture maintenance cleans, plus periodic deep cleaning when needed protects performance, especially for wool, plant fibres and recycled materials that are designed to stay down for years.\u201d<\/p>\n<p><strong>Fantastic Services\u2019 top tips for longer-life carpets in London<\/strong><\/p>\n<ul>\n<li>  Vacuum little and often in high-traffic areas (hallways, living rooms, stairs).  <\/li>\n<li>  Deal with spills fast &#8211; blot, don\u2019t scrub; avoid pushing liquid deeper into the pile.  <\/li>\n<li>  Use the right approach for natural fibres: wool and plant fibres can be more sensitive to the wrong cleaning products and over-wetting.  <\/li>\n<li>  Book a carpet clean \u201cservice schedule\u201d: many households find a 6\u201312 month refresh helps keep carpets looking consistent year-round.  <\/li>\n<li>  Ask what method is being used and why: a good cleaner will explain what suits your carpet\u2019s fibre type and backing, and what drying time to expect.  <\/li>\n<\/ul>\n<p><strong>What\u2019s driving more regular carpet cleaning in London?<\/strong><br \/>A combination of cost pressure and sustainability: households investing in higher-value sustainable carpets want them to last longer, so maintenance is replacing \u201crip it up and replace it\u201d thinking.<\/p>\n<p><strong>How often should carpets be professionally cleaned?<\/strong><br \/>Many London households are adopting a 6\u201312 month routine, with more frequent refreshes for high footfall, pets, children, allergies, or rented homes with heavy wear.<\/p>\n<p><strong>Why does fibre type matter?<\/strong><br \/>Wool, plant fibres and recycled blends can respond differently to moisture, heat and cleaning chemistry. Matching the right cleaning method to the carpet is essential to protect appearance and avoid damage that can shorten lifespan.<\/p>\n<p><strong>About Fantastic Services<\/strong><\/p>\n<p>Fantastic Services Group is a leading provider of over 100 domestic and commercial cleaning and maintenance services in the UK and Australia. In London, Fantastic Services provides professional carpet cleaning services, matching methods to carpet fibre type and household needs to support cleaner homes, longer-lasting flooring and planned maintenance routines. Visit <a href=\"https:\/\/www.fantasticservices.com\/carpet-and-rug-cleaning\/\" rel=\"nofollow\" target=\"_blank\" title=\"\">https:\/\/www.fantasticservices.com\/carpet-and-rug-cleaning\/<\/a> for details.\u00a0<\/p>\n<p>For further information, interviews with Rune Sovndahl, CEO, or data-visualisation assets, please contact: allan@binarypr.co.uk<\/p>\n<p align=\"center\"><img fetchpriority=\"high\" decoding=\"async\" alt=\"Fantastic Services Reports Trend for Regular Carpet Cleaning Bookings in London as Sustainable Flooring Gains Popularity\" height=\"223\" src=\"https:\/\/pressranger.s3.us-west-1.amazonaws.com\/3070715\/Fantastic-Services-image-design-with-a-van.png\" style=\"display:block; margin-left:auto; margin-right:auto;\" width=\"799\"\/><\/p>\n<p align=\"center\">Fantastic Services carpet cleaning van and certification logos.<\/p>\n<p><strong>Press Inquiries<\/strong><\/p>\n<p>                                  Allan Edwards<br \/>allan@binarypr.co.uk<br \/>+44(0)7956583080<br \/><a href=\"https:\/\/www.fantasticservices.com\/\" rel=\"nofollow\" target=\"_blank\" title=\"\">https:\/\/www.fantasticservices.com\/<\/a>             <\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/M2ViZTY5ZmQtNzdhMS00ZmQ0LTlmMDItYTEwOThhYWY1MmU2LTUwMDE1NjUxMS0yMDI2LTAyLTE0LWVu\/tiny\/Fantastic-Services.png\" referrerpolicy=\"no-referrer-when-downgrade\"\/>\n            <\/div>\n","protected":false},"excerpt":{"rendered":"<p>London, UK, Feb. 13, 2026 (GLOBE NEWSWIRE) &#8212; As Londoners invest in sustainable carpets, regular cleaning has become a two-for-one win, keeping homes clean and fresh, while protecting this higher-value flooring to keep carpets usable for longer. That sustainability shift is now showing up in booking behaviour, with regular carpet cleaning clustering inside 6\u201312 months. 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