{"id":103569,"date":"2026-01-11T15:08:07","date_gmt":"2026-01-11T15:08:07","guid":{"rendered":"https:\/\/pakistaninewspaperlist.com\/news\/commerce-supports-universal-commerce-protocol-plans-to-offer-buying-directly-across-googles-ai-surfaces\/"},"modified":"2026-01-11T15:08:07","modified_gmt":"2026-01-11T15:08:07","slug":"commerce-supports-universal-commerce-protocol-plans-to-offer-buying-directly-across-googles-ai-surfaces","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/commerce-supports-universal-commerce-protocol-plans-to-offer-buying-directly-across-googles-ai-surfaces\/","title":{"rendered":"Commerce Supports Universal Commerce Protocol, Plans to Offer Buying Directly Across Google\u2019s AI Surfaces"},"content":{"rendered":"
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AUSTIN, Texas, Jan. 11, 2026 (GLOBE NEWSWIRE) — Commerce (Nasdaq: CMRC), an open, intelligent ecosystem of technology solutions and the parent company of leading ecommerce platform BigCommerce and data feed optimization leader Feedonomics, today announced its endorsement of Google\u2019s new\u00a0Universal Commerce Protocol<\/u><\/a> (UCP).<\/p>\n

The new, open-source standard creates a common language for agents and systems to work together across the entire shopping journey from discovery and buying to post-purchase experiences. So instead of building a new connection for every agent, they can all interact seamlessly providing merchants with a frictionless way to reach customers across the entire AI ecosystem.<\/p>\n

\u201cAI is rapidly reshaping commerce. Merchants need to make it easy for shoppers to go from discovery to purchase, or they risk losing sales,\u201d said Sharon Gee, senior vice president of product for AI at Commerce. \u201cAt the same time, keeping product data structured and enriched for AI can be resource-intensive. Our ongoing work with Google ensures merchants are not only present but competitive in AI-driven environments where consumers are searching and shopping.\u201d<\/p>\n

To start, UCP will soon enable a new checkout feature on product listings in AI Mode in Search and the Gemini app, allowing shoppers to buy directly from eligible US retailers and Commerce merchants right as they\u2019re researching on Google.<\/p>\n

\u201cFor agentic commerce to scale, it\u2019s critical for the industry to align on a common set of standards,\u201d said Ashish Gupta, vice president and general manager of merchant shopping at Google. \u201cWe are proud to have Commerce endorse the Universal Commerce Protocol as the foundation for that future.\u201d<\/p>\n

Discovery is shifting from traditional search that returns results to a specific query to conversational answer engines with embedded buying opportunities. Agent-driven shopping generates more specific, higher intent queries with consumers who know what they want and are ready to purchase it. Merchants must be strategic about how they show up in answer engines and remove barriers that prevent shoppers from making a purchase.<\/p>\n

As part of the collaboration, Commerce is building toward the protocol to allow merchants to:<\/p>\n