{"id":101969,"date":"2025-12-02T06:46:37","date_gmt":"2025-12-02T06:46:37","guid":{"rendered":"https:\/\/pakistaninewspaperlist.com\/news\/manny-ruiz-named-ceo-of-minivela-as-platform-scales-for-leadership-of-u-s-hispanic-and-latin-american-vertical-shorts-markets\/"},"modified":"2025-12-02T06:46:37","modified_gmt":"2025-12-02T06:46:37","slug":"manny-ruiz-named-ceo-of-minivela-as-platform-scales-for-leadership-of-u-s-hispanic-and-latin-american-vertical-shorts-markets","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/manny-ruiz-named-ceo-of-minivela-as-platform-scales-for-leadership-of-u-s-hispanic-and-latin-american-vertical-shorts-markets\/","title":{"rendered":"Manny Ruiz Named CEO of Minivela as Platform Scales for Leadership of U.S. Hispanic and Latin American Vertical Shorts Markets"},"content":{"rendered":"
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Miami, US, Dec. 02, 2025 (GLOBE NEWSWIRE) — (NOTICIAS NEWSWIRE<\/a>) – Minivela<\/strong><\/a>, the first bilingual vertical shorts platform serving the U.S. Hispanic and Latin American markets, today announced that Brilla Media co-founder and former Hispanicize CEO Manny Ruiz<\/strong> has been appointed Chief Executive Officer<\/strong>.<\/p>\n

Ruiz, who most recently served as Minivela\u2019s Chief Content Officer, will now lead the company\u2019s strategic growth as it scales to become the leading producer of vertical shorts for U.S. Hispanic and Latin American audiences<\/strong>.<\/p>\n

Ruiz\u2019s appointment comes at a pivotal point of expansion for Minivela, following its recent partnership with <\/strong>Nueva Network<\/strong><\/a>, which has strengthened the company\u2019s distribution capabilities, sales operations, and advertiser reach across key Latin markets. Under Ruiz\u2019s leadership, Minivela is developing an ambitious slate of original short dramas designed to reflect the bilingual, bicultural experiences<\/strong> of modern Latino audiences in the U.S. and abroad.<\/p>\n

\u201cOur recent partnership with Nueva Network and evolving distribution and content slate require Manny\u2019s innovative leadership and focus,\u201d said Angela Sustaita-Ruiz<\/strong>, CEO of Brilla Media, Minivela\u2019s parent company. Prior to Brilla, Manny\u2019s 25-year career included founding, leading, and later selling Hispanic PR Wire<\/strong> and Hispanicize<\/strong>.\u201cThis second stage of Minivela is all about scaling and building partnerships across producers\u2014and even competitors\u2014who need the content, production, and\/or adtech capabilities we\u2019re developing for ourselves and others,\u201d said Ruiz<\/strong>. \u201cThis is the first company I\u2019ve built that is made to work with everybody, and that\u2019s both fascinating and liberating for Minivela. We\u2019re going to impact a lot of creative careers, brands, and businesses.\u201d<\/p>\n

Since its founding, Minivela has distinguished itself through its unique vertical drama formats<\/strong>, combining the emotional storytelling of telenovelas with the viral engagement of short-form digital media. Through its own ecosystem\u2014and through collaborations with other platforms\u2014Minivela\u2019s vertical shorts blend entertainment with social connection, resonating deeply with young, multicultural viewers.<\/p>\n

About A Minivela Production, LLC<\/strong><\/p>\n

Co-headquartered in Los Angeles and Miami, Minivela<\/strong><\/a> is a bilingual vertical shorts entertainment platform dedicated to producing cinematic, culturally resonant drama series for U.S. Hispanic and Latin American audiences. By blending influencer-driven storytelling with high-quality production, Minivela delivers stories that reflect the humor, heart, and diversity of Latino life across the Americas.<\/p>\n

The company is a joint venture between actor Carlos Ponce, Brilla Media, and Numatec, and features advertiser and content partnerships with Nueva Network and strategic exclusive production partnerships with Chicano Hollywood on the West Coast.\u00a0<\/p>\n

The family-friendly digital films are accessible for free on all social media platforms, including Instagram, YouTube, TikTok @MinivelaTV, and as well as through adtech conglomerate Numatec\u2019s distribution partnerships. Combined with Brilla Media\u2019s Nuestro Media network, brand sponsors are able to secure audiences effectively across digital, CTV, and other platforms.<\/p>\n

Contact<\/strong><\/b><\/p>\n

Rameh Echeverri<\/strong><\/p>\n

Minivela \/ Brilla Media<\/strong><\/p>\n

rameh@brillamedia.com<\/strong><\/p>\n

305.303.2322<\/strong><\/p>\n