{"id":101639,"date":"2025-11-24T01:00:43","date_gmt":"2025-11-24T01:00:43","guid":{"rendered":"https:\/\/pakistaninewspaperlist.com\/news\/unicef-launches-bachpan-bemisaal-to-boost-early-childhood-learning-bol-news\/"},"modified":"2025-11-24T01:00:43","modified_gmt":"2025-11-24T01:00:43","slug":"unicef-launches-bachpan-bemisaal-to-boost-early-childhood-learning-bol-news","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/unicef-launches-bachpan-bemisaal-to-boost-early-childhood-learning-bol-news\/","title":{"rendered":"UNICEF launches Bachpan Bemisaal to boost early childhood learning \u2013 BOL News"},"content":{"rendered":"
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In a significant step toward strengthening Pakistan\u2019s early learning landscape, UNICEF<\/a> has introduced Bachpan Bemisaal <\/strong>an innovative childhood development series created in collaboration with musician Bilal Maqsood aiming to redefine how children receive early education, stimulation and emotional support through culturally rooted, high-quality content.<\/p>\n

UNICEF\u2019s four-part series, developed under the Pakkay Dost banner, blends music, storytelling and playful learning techniques to promote Early Childhood Development (ECD). The initiative underscores the essential role of affection, nutrition, hygiene, early stimulation and interactive play in shaping a child\u2019s cognitive, emotional and physical growth.<\/p>\n

Speaking at the launch, Bilal Maqsood said the project seeks to inspire \u201ca meaningful shift in societal attitudes.\u201d He stressed that the earliest years of life determine long-term development outcomes. \u201cEvery child deserves love, play and attention. When these needs are fulfilled from the very beginning, the impact echoes across generations,\u201d he noted.<\/p>\n

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Actor Sanam Saeed welcomed the initiative, describing it as a long-overdue intervention in a country where tailored children\u2019s content remains limited. \u201cThis direction is exactly what was needed. Pakkay Dost is giving children a chance to learn through engaging, imaginative and age-appropriate material,\u201d she said.<\/p>\n

Actor Sanam Saeed added that such resources are particularly valuable for parents juggling work and home responsibilities, helping children develop emotionally, socially and academically.<\/p>\n

She further highlighted that well-produced children\u2019s programming can provide meaningful engagement at home. \u201cEducation is not limited to textbooks. It includes music, science, emotions, behavior and culture and children need exposure to all of it,\u201d she said.<\/p>\n

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Actor Ayaz Khan highlighted the pressing need for culturally relevant children\u2019s programming on mainstream media, noting that much of the content currently available fails to reflect local traditions and values.<\/p>\n

He urged broadcasters to prioritize young audiences, emphasizing, \u201cTelevision is dominated by dramas, leaving little space for children\u2019s education and engagement. It is imperative to allocate dedicated airtime to nurture and entertain our younger generation responsibly.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n

\"Ayaz<\/p>\n

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Dr. Saba Shuja, UNICEF Pakistan\u2019s ECD Manager, termed early childhood development as the country\u2019s \u201cwisest investment,\u201d stressing that children who receive proper care, nutrition, and sensory stimulation in their formative years grow into healthier, more capable individuals ready to learn and positively impact society.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n

\"Dr.<\/p>\n

Dr Shuja added that the Bachpan Bemisaal series has been designed to close the widening gap in children\u2019s educational content while equipping parents, caregivers and communities with simple, accessible tools to support early learning at home.<\/p>\n

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