{"id":100150,"date":"2025-10-20T07:06:06","date_gmt":"2025-10-20T07:06:06","guid":{"rendered":"https:\/\/pakistaninewspaperlist.com\/news\/medela-ag-introduces-the-new-motion-inbra-wearable-breast-pump-where-dependable-performance-meets-everyday-comfort\/"},"modified":"2025-10-20T07:06:06","modified_gmt":"2025-10-20T07:06:06","slug":"medela-ag-introduces-the-new-motion-inbra-wearable-breast-pump-where-dependable-performance-meets-everyday-comfort","status":"publish","type":"post","link":"https:\/\/pakistaninewspaperlist.com\/news\/medela-ag-introduces-the-new-motion-inbra-wearable-breast-pump-where-dependable-performance-meets-everyday-comfort\/","title":{"rendered":"Medela AG Introduces the New Motion InBra\u2122 Wearable Breast Pump \u2013 Where Dependable Performance Meets Everyday Comfort"},"content":{"rendered":"<div id=\"main-body-container\" itemprop=\"articleBody\">\n<p>Baar, Switzerland, Oct.  20, 2025  (GLOBE NEWSWIRE) &#8212; Medela, the brand trusted by millions of moms worldwide and the #1 brand in hospitals [1], today announced the launch of its newest innovation: the\u00a0<b>Motion InBra\u2122<\/b>, a highly efficient wearable breast pump designed for dependable performance and comfort. Engineered and intentionally shaped to mirror the natural contours of the breast, it offers a comfortable, secure fit and effective milk flow. With its discreet design and simple setup for immediate usability, it helps moms stay in tune with the rhythm of daily life \u2013 spending less time setting up and more time focusing on what matters most.<\/p>\n<p><b>Designed for Life\u2019s Beautiful Mess<\/b><\/p>\n<p>Motherhood isn\u2019t picture-perfect \u2013 it\u2019s raw, radiant, chaotic, and full of love all at once. It\u2019s early mornings, late nights, and everything in between. The Motion InBra\u2122 was created for these beautifully imperfect moments \u2013 a designed-for-life companion that keeps up when life doesn\u2019t slow down.<\/p>\n<p>Thoughtfully shaped to mirror the natural contours of the breast, Motion InBra\u2122 delivers consistent output and comfort through a secure, discreet fit, helping moms move confidently through their day. With its plug-and-play simplicity that allows for immediate use and easy cleaning with just three parts, the pump ensures hassle-free handling. Each cup is lightweight and balanced for everyday wear, tailored to fit naturally inside most nursing bras, so it feels less like equipment and more like an effortless extension of mom\u2019s routine.<\/p>\n<p align=\"center\">According to Medela\u2019s in-home study, 94% of the participating moms said<b> \u2018they spend less time pumping and more time living\u2019 <\/b>with Motion InBra\u2122 [2].<\/p>\n<p><b>Key Benefits Include:<\/b><\/p>\n<ul>\n<li style=\"margin-top:0cm; margin-bottom:6pt;\"><b>Advanced performance for reliable milk expression: <\/b>Shaped to support moms, Motion InBra\u2122 delivers consistent, effective milk flow while maintaining comfort and secure fit throughout each session. Powered by Medela\u2019s 2-Phase Expression\u2122 Technology \u2013 clinically validated to mimic a baby\u2019s natural sucking rhythm \u2013 it helps optimize milk expression and comfort with every use [3],[4],[5]. Backed by Medela\u2019s decades of lactation research and anatomical studies, it\u2019s designed to support moms\u2019 breastfeeding goals from early postpartum through everyday use. The\u00a0pump\u2019s anatomically informed 105\u00b0 breast shield design, developed through 3D scans [6],[7],[8],[9] is proven to increase milk expression by 11.8% and enhance comfort compared to traditional designs [10], helping moms pump more confidently and efficiently every day.<\/li>\n<li style=\"margin-top:0cm; margin-bottom:6pt;\"><b>Plug-and-play simplicity:<\/b> Ready to use right away \u2013 no pairing, no app required. The intuitive design allows moms to start pumping instantly and confidently, whether they\u2019re getting ready for work, traveling, or winding down at home. Automatic switching from stimulation to expression makes every session smooth and dependable.<\/li>\n<li style=\"margin-top:0cm; margin-bottom:6pt;\"><b>Ease of use and cleaning: <\/b>Lightweight (250 g per cup), quiet (\u226445 dB), and compatible with most nursing bras, Motion InBra\u2122 fits seamlessly into daily life. With only three parts (membrane, cup, breast shield, excluding optional inserts) to clean, plus a no-tip base for secure placement and an easy-pour spout to safeguard every precious drop, it minimizes cleanup time and maximizes convenience. Each pump includes 24 mm breast shields and three inserts (15 mm, 18 mm, 21 mm) to accommodate more than 95% of nipple sizes [11] for a personalized, comfortable fit.<\/li>\n<\/ul>\n<p><b>Moms Approve<\/b><\/p>\n<p>In recent in-home studies [12], 90% of participants reported being satisfied or very satisfied with the Motion InBra\u2122, and the same percentage said they would recommend it:<\/p>\n<ul>\n<li style=\"margin-top:0cm; margin-bottom:6pt;\">\u201cIt\u2019s easy to put together and clean without any hard-to-reach spots.\u201d<\/li>\n<li style=\"margin-top:0cm; margin-bottom:6pt;\">\u201cI find it very convenient since I can do other things while using it, which saves time.\u201d<\/li>\n<li style=\"margin-top:0cm; margin-bottom:6pt;\">\u201cIt has strong suction and works efficiently.\u201d<\/li>\n<\/ul>\n<p><i>\u201cOur Motion InBra\u2122 is the latest innovation in Medela\u2019s wearable breast pump portfolio, representing our ongoing commitment to turning science into care,\u201d said Thomas Gol\u00fccke, CEO of Medela. \u201cMoms told us they wanted a pump they could count on \u2013 a wearable, efficient, comfortable, and hassle-free pumping solution that fits naturally into their everyday routines. With Motion InBra\u2122, we\u2019ve delivered on that: combining dependable performance and comfort with straightforward, plug-and-play simplicity to give moms confidence and ease in every moment of their breastfeeding journey.\u201d <\/i><\/p>\n<p><b>Availability<\/b><b>. <\/b>The Motion InBra\u2122 is Medela\u2019s second fully wearable in-bra breast pump, complementing its growing portfolio to meet different moms\u2019 needs and preferences.<\/p>\n<p>It will be available beginning in mid-October across multiple online and retail channels in Europe, followed by launches in Australia, Canada, and Japan in late 2025 and in the United States in early 2026<sup>*<\/sup>. Retail options include both single- and double-electric versions, with additional accessories. Each pump comes with 24 mm breast shields and three inserts (15 mm, 18 mm, 21 mm) covering more than 95 percent of nipple sizes.<\/p>\n<p>For more information on Motion InBra\u2122 and the science behind Medela&#8217;s innovations, please visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=hRh7MKpyLWvLLJRTbDN53cMWhgiIdhMhniR0e0uljaIiAumfdDaBxj1bk3E8uYFDqVzpwndiZBiVPRztG414YXds9TnozS5dUXnw7v4eUC-9dmKxSRatJgts_DHUnwNLpzgvBNRWvmLsBlEMA3lOJs8luhAxkFWq02-W317kTX42Ryh-hw818lwqbUi8hRKYZjo8JYPuBcDcWw-K7U_Sm5JY8niDYthwpwdX-ycA5h8Za1SwoSNwJfvxN6h2Vq3uS0dI6Or5oR-oTAZ_5ffvOm_I6BcultQ-I6EkZvdcCDytshdVsMlBhtp5GY9KNkRY\" rel=\"nofollow\" target=\"_blank\" title=\"medela.com\/MotionInBra\">medela.com\/MotionInBra<\/a>. <\/p>\n<p>Additional downloadable materials, including visual assets and video content, are available via the <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=vURixAX1irYoDEQ5yhG0_geag4aDRHf9yE16KEJ-gfWfN-o3ZHO6Ro0oZCsojs75G0JrzFBWZVJiDGP6IdJkLrPsOTj7uafH14LtEb11H9Z62hcP8f8gCVGF5sxrbei1_xuVqkK7qCgPkXiZvlMiD6EUEnsSVVWS_Y0RXil7yF0_Q5kRorPNHtY8cWcCVmSJLtb3rLnD_UwALfCXVKZ6MunHEt_CfK9k4z54cl_EZ7X5NKoSdsO8lmTTJQnu4sms0nVWpgC4bT30vuEIgrw7YQ==\" rel=\"nofollow\" target=\"_blank\" title=\"Medela media portal\">Medela media portal<\/a>. <\/p>\n<p>For media inquiries, please contact the <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=vURixAX1irYoDEQ5yhG0_tcH7NofhIJBb7ONgJ_bIcJDi9jHLM4AZ3T3CkkFCbFzku-zlgNVM8N76sv9atYzmVJDYfQLmg7lhYia4ztHikqWvyrsqHTH1b3G7xHmFayb58vYEeuPtx3pWVrBjVMaQw==\" rel=\"nofollow\" target=\"_blank\" title=\"Medela media office\">Medela media office<\/a>. <\/p>\n<p><b>\u00a0<\/b><b>About Medela <\/b><\/p>\n<p>Through advancing research, observing natural behavior and listening to our customers, Medela turns science into care while nurturing health for generations. Medela supports millions of moms, babies, patients and healthcare professionals in more than 100 countries all over the world. As the healthcare choice for more than 6 million hospitals and homes across the globe, Medela provides leading research-based breast milk feeding products, healthcare solutions for hospitals, and clinical education. Medela is dedicated to building better health outcomes, simplifying and improving life, and developing breakthroughs that help moms, babies and patients live their life to the fullest. For more information, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=0ipD97HlvG9KsEgNLeOtNx7U2ldvCGWNKMkZse8jZtSD_juGLJ65Hs003ozEXX_8BpZyf2ntlZGDL5POR9j7Tg==\" rel=\"nofollow\" target=\"_blank\" title=\"www.medela.com\">www.medela.com<\/a><\/p>\n<p>* Pending 510(k) clearance<\/p>\n<hr\/>\n<p>[1] Sales and distribution in maternity wards and NICUs in the U.S. and Europe, 2023 &amp; 2024.<br \/>[2] Motion InBra\u2122 in-home study with 50 Chinese moms within 6 months postpartum, in August and September 2025<br \/>[3] Sakalidis VS et al. Acta Obstet Gynecol Scand. 2020; 99(11):1561-1567. (90\u00b0 vs 105\u00b0 shields).<br \/>[4] Mitoulas L et al. J Hum Lact. 2002; 18(4):353\u2013360.<br \/>[5] Kent JC et al. J Hum Lact. 2003; 19(2):179\u2013186.<br \/>[6] Muther M et al. Breastfeed Med. 2016; 11(2):A28.<br \/>[7] Schlienger A et al. Breastfeed Med. 2016; 11(2):A28-A29.<br \/>[8] Gooding MJ et al. J Ultrasound Med. 2010; 29(1):95-103.<br \/>[9] Ramsay DT et al. J. Anat. 2005; 206(6):525\u2013534.<br \/>[10] Gooding MJ et al. J Ultrasound Med. 2010; 29(1):95-103<br \/>[11] Medela Nipple Database. 2025; Compilation of personal communication, registered clinical trials and published literature (2001-2024).<br \/>[12] Motion InBra\u2122 in-home study with 50 Chinese moms within 6 months postpartum, in August and September 2025.<\/p>\n<ul id=\"gnw_attachments_section-items\">\n<li>\n        <a target=\"_blank\" href=\"https:\/\/www.globenewswire.com\/Tracker?data=vUAUTZXS-tLK-91BRQ1aAZts9JYFCGSe4CBOGlTXiPP1qvlhQoBfhjhQXCkxGOorHBUd7NlUIhiVHimWaOCWMQTBotzu6Gxiv__22taQgO-Pg77-yFejH4bYPpYCbjhpdnV6OkjcChMDXx39GBZ5xBYwJUtzNdhGC1mbzSVcM2Fjxg35KfoLQe3IZh1wQoRgguKZE06KhZ-saHKJ43EDyw==\" title=\"Motion InBra\u2122 double-electric wearable breast pump\" rel=\"nofollow\">Motion InBra\u2122 double-electric wearable breast pump<\/a>\n      <\/li>\n<li>\n        <a target=\"_blank\" href=\"https:\/\/www.globenewswire.com\/Tracker?data=h-yDes03pKQWVZPCM0zCKmhWawkV-A4spQ6GhdPrxsvGINSqj1MeYGRlgu8lrUZiNNIEKCU8kDPLmMvfN2WuEyfVbtKrQfNtXOUX6_UKNC0V_xmqvfcOOV-gXTbOitTZ1UB3TzsC1Se3oR5PCC8TjI7vz4zNJIkJlpulDl4pZqASOQA3BCtWyYEvQy0mmCBxVXhjBaVRg3G6WWNiYVf0eNz3bDouLuESVn6tH7EAOIE=\" title=\"Mom holding her baby while pumping with the Medela Motion InBra\u2122\" rel=\"nofollow\">Mom holding her baby while pumping with the Medela Motion InBra\u2122<\/a>\n      <\/li>\n<\/ul>\n<pre\/>\n            <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Baar, Switzerland, Oct. 20, 2025 (GLOBE NEWSWIRE) &#8212; Medela, the brand trusted by millions of moms worldwide and the #1 brand in hospitals [1], today announced the launch of its newest innovation: the\u00a0Motion InBra\u2122, a highly efficient wearable breast pump designed for dependable performance and comfort. Engineered and intentionally shaped to mirror the natural contours [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":100151,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/ml.globenewswire.com\/Resource\/Download\/a9d67d54-cd4b-4bfd-a957-a826e37c9270","fifu_image_alt":"","footnotes":""},"categories":[208],"tags":[],"class_list":["post-100150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-globenewswire"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/posts\/100150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/comments?post=100150"}],"version-history":[{"count":0,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/posts\/100150\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/media\/100151"}],"wp:attachment":[{"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/media?parent=100150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/categories?post=100150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pakistaninewspaperlist.com\/news\/wp-json\/wp\/v2\/tags?post=100150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}